Brandy Melville :the “one size fits all ” brand (2024)

Brandy Melville is a European clothing and fashion accessories fast fashion brand who markets their products to young women. However, in the background of fashion retailers pursuing more large size options, Brandy Melville insists on its clothing one size fits all policy with the size being a small. The brand has been extremely popular among young girls these years as its Instagram page currently has over 3.3 million followers.

The very first reason why Brandy Melville is so successful is that it creates an image of skinny, pretty and cool girl that almost every young teenage girls pursue. Brandy Melville only hires skinny and conventionally pretty girls who are white or if they aren't white they have white features. And even more ridiculously, when you are shopping in their stores, if you are skinny and conventionally pretty, you're basically hired on spot. That forms a trend that young girls want to get hired by them on spot and post it on social media with proud.

Brandy’s exclusivity leads to the strong desire of young girls wanting to join their club. Being able to fit into their clothes is rewarding and when you buy their product, you are actually buying the image that pretty, skinny Brandy Melville girl you want to be.

Brandy Melville:the “one size fits all ” brand (2)

Another reason leads to Brandy Melville’s popularity is its unique way of promotion on social media like Instagram. Instead of using traditional way of photoshoots, Brandy sometimes use iPhones for photos and very minimal edited. This creates a everyday life vibe and is more relatable and appealing to teens. The way that Brandy attracts its customers on Instagram is actually raising their desire to be one of those “BM girls”.

The currently popular concept is to embrace different body shapes and no body shame. As shown in the video, the YouTuber claims that she feels humiliated not being able to fit in Brandy Melville’s clothes perfectly and as a result advocates other people avoid Brandy's products and love your body.

It sounds so rational, however, in my opinion, it is just people's different choices. You can't blame on a brand because your own body shape. It is Brandy's strategy to produce only one size and it is your choice not to choose them. Ironically, It's mentioned in the video that the YouTuber herself once felt ecstatic that she could actually fit into Brandy's clothes even though it was not flattering. Nevertheless, I personally fancy this brand because I feel flattered putting on Brandy's cute clothing after losing some weight by eating healthier and looking so good at the same time. Of course it is not that I'm against the concept of “love your body”, it's just that I'm willing to put in effort to be more well-shaped by developing healthy habits and exercise more. And being able to fit into Brandy’s clothing is just a reward not my original intention of doing so.

Honestly speaking, I don't feel it's a wise decision to advocate every body to boycott Brandy Melville. People who are furious about this brand is just that they feel personally humiliated by their body shape as they reluctanly try to fit in the “skinny and pretty” image that the brand creates. I mean, eventually, who doesn't want to be pretty and in good shape?

Brandy Melville :the “one size fits all ” brand (2024)

FAQs

Is Brandy Melville one size fits all? ›

Most of Brandy Melville's items are labeled "one size fits all," meaning whether you are a small or an XL, you can still fit into any of the same items.

Does one size fit for all? ›

In most cases, no. People come in many shapes and sizes. It would be impossible to design something that would truly fit all people. Most one-size-fits-all items are actually “one size fits most.” In some cases, even “most” may be a stretch!

Is one size fits all medium? ›

Positive views of the phrase

In women's clothing, a flexible or open garment can be labeled as one size fits all; however, the size is typically a medium size (able to expand), rather than actually fitting petite or extra-large (XL) sizes.

Is Brandy Melville still popular? ›

Since the 2010s, Brandy Melville has served as one of the most popular clothing brands for pre-teen and teenage girls alike.

What is the largest size Brandy Melville? ›

Further investigating the sizing, the measurements are interesting. For tops, the length ranges from around 18 inches to 22 inches, while the bust is 16 inches to 18 inches. Meanwhile, the “oversized” products' length ranges from roughly 28 inches to 32 inches while the bust ranges 22 inches to 28 inches.

What is the age range for Brandy Melville? ›

The most common age range of Brandy Melville employees is 18-20 years. 47% of Brandy Melville employees are between the ages of 18-20 years.

What brand only has one size? ›

Brandy Melville makes clothes of only one size in order to make the business more economically and environmentally efficient. The company was established in Italy by Silvio Marsan but gained most of its popularity in California.

What store has one size fits all? ›

Brandy Melville only sells one-size-fits-all clothing. Their clothes are only catered to fit people that the company considers “capable enough” based on their body type.

What is the disadvantage of one size fits all? ›

While this approach sounds like a no-brainer, it's not without a few drawbacks.
...
Cons
  • Less customization for clients. ...
  • Customers may get services they don't think they need. ...
  • Fewer chances to be challenged as an IT provider. ...
  • Missing out on profitable opportunities from custom development.
Jul 29, 2019

Is medium a size 8 or 10? ›

Women's Size Chart
SizeBustWaist
M (8-10)36-37″29½-30½″
L (12-14)38½-40″32-33½″
XL (16-18)42-43½″34-36″
XXL (20-22)45-46½″38-40″
4 more rows

Why do people love Brandy Melville? ›

Another reason leads to Brandy Melville's popularity is its unique way of promotion on social media like Instagram. Instead of using traditional way of photoshoots, Brandy sometimes use iPhones for photos and very minimal edited. This creates a everyday life vibe and is more relatable and appealing to teens.

Is Zara one size fits all? ›

At Zara we offer a wide range of sizes that can vary according to the style, cut and fabric of each garment. So you can select the size that will best fit you, we have two tools for you to use, our size guide and the Find your size option. You can find our size guide on the product page.

What celebrities shop at Brandy Melville? ›

The Italy-founded label has garnered something of a cult following among young, stateside It girls, spanning Kaia Gerber, Sofia Richie, Lily-Rose Depp, Kendall Jenner, and Hailey Beiber, to name a few.

Who is Brandy Melville's target customer? ›

Brandy Melville's target customer group is young female consumers.

Who is the face of Brandy Melville? ›

Since being scouted at the age of 14, Scarlett Leithold is taking the retail industry by storm after starting to model for the trendy Italian brand that has developed a cult following in the United States.

Are Brandy Melville clothes good quality? ›

Overall, Brandy Melville is a good quality brand that I would recommend for basic staples in someone's closet, but there is a wide selection of brands with multiples sizes that carry clothes that are just as cute.

What size is one size fits all? ›

A one-size-fits-all piece of clothing is designed to fit a person of any size.

What type of style is Brandy Melville? ›

Known as the new “cool girl” aesthetic, Brandy Melville's collection exudes a classic American laid-back style. You'll find graphic tees, flirty dresses, and everyday basics in its line, with price tags that rarely exceed $50.

What are some of the age grade labels for brandy? ›

VSOP (Very Superior Old Pale): The youngest brandy must have aged at least four years, although in practice, most brandies at this class are usually much older. Napoléon, XO (Extra Old): More than six years on oak. Hors d'age: More than 10 years.

What sizes sell out first? ›

A clothing order hits stores with a full complement of sizes. As the style is purchased, fewer of the sizes become available thereby adjusting the size curve. Because the smaller sizes are intentionally under stocked, they sell out faster than larger sizes (of which there is often two to three times as much quantity).

Who owns Brandy Melville? ›

Since its stateside launch in 2009, when Jessy Longo helped bring Brandy Melville from Italy (where it had been operating for 20 years under the control of father and son team, Silvio and Stephen Marsan) to the U.S., the family-owned business has expanded quite significantly.

What size is one size plus? ›

The application of the term varies from country to country, and according to which industry the person is involved in. According to PLUS Model magazine, "In the fashion industry, plus size is identified as sizes 18 and over, or sizes 1X-6X and extended size as 7X and up".

What do the one size fits all model mean? ›

: designed to conform to all shapes and sizes.

Do all brands have the same sizing? ›

Ultimately we wear different sizes across different brands because clothing companies use different fit models. While it can be frustrating at times that all brands do not fit the same, it would be worse if there was one standard size and that size didn't fit your body type.

What is the difference between one size and one size fits all? ›

Both are referring to items that have uniform sizing. One size means every product is the same size, and one size fits all usually refers to a clothing item, again, they are all the same size pieces and they are designed to fit everyone. You get no choice in sizing in other words. And it's usually "one size fits most".

Why does one size fit all not work? ›

Unfortunately the "one size fits all" teaching approach is flawed because it assumes all students learn in the same ways. Curriculums should be differentiated to suit the individual needs of each unique student. Only then can students receive the best possible education and be prepared for future success.

Why is psychology not a one size fits all? ›

There is no such thing as 'one size fits all' - every individual is unique and constantly changing. Whilst your therapy is guided by evidence-based treatments, it is also personalised to you and your goals – no two individuals will ever receive exactly the same session.

Should you buy clothes one size up? ›

When you just don't know what size to order or if you think you're in between sizes, it's always a safe bet to go a size up. It's much easier to work with a garment that's slightly bigger than one that's too small, if you don't want to return it.

What weight is a size 4? ›

For example, a size 4 diaper's weight range is between 22 and 37 pounds, a size 5 diaper's weight range is over 27 pounds, and a size 6 diaper's weight range is above 35 pounds. There's a lot of overlap there!

What does a size 0 girl look like? ›

What is a zero size figure? A size zero figure typically refers to the body size of a woman. A bust size of 31 inches, waist size of 23 inches and hip size of 32 inches is generally considered as a size zero figure.

What is the average size of a woman? ›

The average height for women in the United States is about 5 foot 4 inches (or about 63.7 inches) tall. The average height has increased over time.

Is Brandy Melville for skinny? ›

Brandy Melville's slim-fit designs are catered to people who the company believes “has the right body type” to wear their clothing. Those who fit in this narrow category must be very thin and of a certain weight, as demonstrated by the models on Brandy Melville's own website and social media pages.

Why was Brandy Melville canceled? ›

'” The fashion brand's lack of diversity among its models and employees was denounced by many people. A look through Brandy Melville's website or Instagram page clearly reflects the trend of racist hiring and favored white customer demographic.

Is Brandy Melville for 12 year olds? ›

Brandy Melville clearly caters to a very small range of tweens and teens (who, in my best guess, would have to be under a size 4 to fit into their clothing comfortably, let alone at all)! My beautiful daughter is only 12.

Is Zara XS a size 8? ›

Although to be honest, I challenge you to find any sizes at either end of the scale actually on a rail in a store. XXS (UK 6), XS (UK 8), S (UK 10), M (UK 12), L (UK 14), XL (UK 16), XXL (UK 18).

How big is a Zara XL? ›

Zara Size charts
International standardXXSXL
Chest80102
Waist5882
Hips86110

What size does Zara models wear? ›

Generally most models are sizes 2, 4 or 6. If the models are well known you might be able to research their size, or it may say on the website but that is pretty unlikely. My advice would be go try on that size in store before you buy as then you will have a better idea of your size and how well the clothing will fit.

How much do Brandy Melville models get paid? ›

The estimated total pay for a In Store Model at Brandy Melville is $38,604 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $36,658 per year.

Do Brandy Melville models get paid? ›

Based on our data, it appears that the optimal compensation range for a Model at Brandy Melville is between $68,655 and $89,202, with an average salary of $77,607.

Does Kendall Jenner shop at Brandy Melville? ›

Kendall Jenner Wore a Brandy Melville Cardigan With Nike Air Force 1s and We Simply Have to Stan. Even with all the money in the world, Kendall Jenner still chooses to shop at Brandy Melville – and honestly, I don't blame her one bit.

Who is Brandy Melville's competitor? ›

Brandy Melville's competitors include Etsy, Gucci, Moncler, 5.11 Tactical.

Do so Brandy Melville employees get discounts? ›

There are little to no benefits other than the 25% discount I received.

Who are Prada target groups? ›

Prada's target audience consists of affluent individuals who value high-quality, luxury fashion items and seek products that convey status, sophistication, and exclusivity.

Why is Brandy Melville called John Galt? ›

Since Brandy Melville has their own stores, having their brand in other stores seemed counterproductive. So, J. Galt was created for PacSun in order to sell more volume.

What is a Brandy Melville girl? ›

The Brandy Melville girl has long hair and longer legs. She's a California cool girl, very young and very thin, in short shorts and oversized sweaters.

Does Brandy Melville do Black Friday? ›

GET READY FOR BLACK FRIDAY!! 20% off everything IN USA STORES ONLY.

What type of fashion is Brandy Melville? ›

Brandy Melville is an Italian clothing and fashion accessories brand that markets their products to young women. Brandy Melville makes clothes of only one size in order to make the business more economically and environmentally efficient.

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