Fashion is a big part of how people express themselves. A popular clothing brand that students wear is Brandy Melville. The company is an international Italian clothing company directed to teen girls for its cute and simplistic clothes. Despite their clothes being cute, they brand their clothes as “one size fits all.” The term one size fits all should not exist due to the fact that people are different body types, and do not fit in one specific size.
“It would be a smarter marketing decision because a lot of people watch online videos about their clothes that want to fit in their clothes,” junior Ananya Sampathkumar said. “People will invest in that type of stuff if they have the chance to, and it would be good for the brand.”
Brandy Melville provides a wide range of clothes on their website and adds new items often. The brand’s fabric and quality of their clothes are great. Compared to other brands like Pacsun and Forever 21 the price range of their items is expensive, with their tops starting at $14 and their hoodies cost around $38.
The brand designs its clothing to fit the typical size extra small and customers who are “skinny” or “shorter” girls. When looking at the website, the products have one sizing option. Further investigating the sizing, the measurements are interesting. For tops, the length ranges from around 18 inches to 22 inches, while the bust is 16 inches to 18 inches. Meanwhile, the “oversized” products’ length ranges from roughly 28 inches to 32 inches while the bust ranges 22 inches to 28 inches. The way they size their clothes is a purposeful choice to give people an “oversized” fit.
The brand’s most noticeable item that has the oversized look is the Christy Hoodies. The term “oversized’” can be offensive to some students. Saying something is “oversized” means that the item fits bigger because it is not your normal size. Using this word to market clothing is a false marketing strategy.
Brandy Melville’s one-size standard adds to the ongoing issue of body shaming. Girls will degrade other girls for looking a certain way. Brandy Melville markets their clothes as “one size fits all” to prevent criticism of their products being size-inclusive. Size inclusivity is a way of body shaming. Their clothes being one size sends the message that one can fit all sizes. In reality, the clothing does not fit all sizes. Companies should not produce and market clothing as “one size.” This label and many other terms have affectteenagers’ self esteem and body image.
“I think Brandy Melville’s reason to have this one size fits all thing is because they are monopolizing this value that you are supposed to be or a certain size to fit in the clothes, but in reality, we all have different body types,” junior Priyanka Jidagamu said.
Brandy Melville’s products are great, but as a company, they have some problematic issues. To improve the brand, the company should design its products to fit a range of sizes. The brand’s clothing lacks diversity in race and size. Their “one size fits all” standard is false. This standard does not exist because people are of different sizes, shapes, and colors. Teens around the world should have the freedom to express themselves through fashion. It would be beneficial for Brandy Melville to quit this one size fits all standard because fashion sparks creativity and is not limited to any size.
FAQs
Brandy Melville is one of the leading brands still believing in the “one size fits all” motto, but that's outdated. Labeled as laid-back fashion, their target audience is size 0-4 people that are the spit of society's beauty pattern, proving their clothes don't fit all. They only fit a few.
Is it OK to wear Brandy Melville? ›
There is nothing wrong with liking the clothing that Brandy Melville sells, but there are ways to buy it without monetarily contributing to the company's perpetuation of fatphobia, racism, ableism and environmental and ethical harm.
How much do Brandy models weigh? ›
This is along with a 25 inch waist with a chest no larger than size 34C. There is no specific weight, but generally, they should be under 125 pounds. Brandy makes sure that their models are in their teenage years, especially before they have hit puberty where girls start to develop more curves and body fat.
What age range is Brandy Melville for? ›
Brandy Melville is a clothing and accessories brand that originated from Italy, and targets girls from ages 12 to early 20s. I say early 20s and that is already pushing it. If you don't know much about the brand, the most prominent fact you need to know is that they serve as a “One Size” company.
Does Brandy Melville have a dressing room? ›
There is/are 6 standard fitting room(s) within Brandy Melville.
How thin is a models waist? ›
Height is typically between 5'9″-6″, bust is between 32″-36″, waist is between 22″-26″, and hips should be between 33″-35″. Of course most woman don't meet these standards and that is why fashion models generally get paid the most and work the most.
How much do most female models weigh? ›
Even though our society has come to think of models as the ideal size for women, a lot of them are actually underweight. The average model weighs 113 pounds, which is 23% less than the average woman.
How much body fat does a model have? ›
Fitness expert Marc Perry says that female fitness models should have a body fat percentage between 15% and 17%. Male measurements: Male fitness models also vary in size and shape; no matter what, they usually need to have visible muscles and a body fat percentage of around 6% to 7%.
Who can wear Brandy Melville? ›
Brandy Melville's slim-fit designs are catered to people who the company believes “has the right body type” to wear their clothing. Those who fit in this narrow category must be very thin and of a certain weight, as demonstrated by the models on Brandy Melville's own website and social media pages.
What type of fashion is Brandy Melville? ›
Brandy Melville has been described as trend-setting, relevant, cool and fast fashion, and their most prominent buyers are young teen girls looking for trendy fashion from popular name brands. Girls find brands like Brandy Melville to fall under the “coquette” category.
Demographics By Department
Brandy Melville is a female-dominated company. 30% of Brandy Melville employees are male and 70% of Brandy Melville employees are female. The most common race/ethnicity at Brandy Melville is White. 49% of employees at Brandy Melville are White.
Why is Brandy Melville being sued? ›
Brandy Melville settles lawsuit over alleged failure to properly pay employees. "Brandy Melville has settled a long-running, consolidated lawsuit, which accused it of maintaining a “consistent policy” of failing to pay full wages and/or overtime to all hourly employees, and runni ...
