Veteran tennis star Venus Williams has spilled the beans on the thinking that went into naming her self-designed apparel line ‘Eleven’.
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The apparel line was part of a deal she inked with global footwear major K-Swiss.
The seven-time Grand Slam champion also has a commercial deal with renowned cosmetics brand Credo and has a line of beauty products in her name, also named ‘Eleven’.
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Venus Williams says ‘Eleven’ signifies pursuit of one’s best self
Quizzed on her obsession with this word and the thoughts and ideas that went behind the branding her collections as ‘Eleven’ during a podcast, the two-time Olympic gold medalist said the word signifies the “pursuit” of one’s “best self”.
“It’s going past the ten and going to eleven. It’s very exciting for me to spread this message because you can still be on a level in that,” the 40-year-old American said.
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The idea, if one were one to put it in simpler terms, is to be at one’s best and aspire to be better still.
Venus explained that to aspire for ‘Eleven’, or the next level, one has to bring one’s skills to the fore.
“As we ask for challenges, we ask for more skill. The whole idea of being ‘Eleven’ is that,” the American said.
Venus Williams believes in giving her best to avoid regrets
Venus added that life has its ups and downs and one has to bring out one’s skills to ride out one’s challenges and even if one doesn’t succeed, there will be “no regrets”.
When it comes to taking challenges head on, there’s hardly anyone who exemplifies it better than Venus herself.
Still going strong at an age when most players would trade their careers for the comforts of retirement, Venus continues to challenge her peers for wins and titles.
She went into this year’s Australian Open having never lifted the title before and though she went out in the second round, the veteran won a lot of hearts with her indomitable spirit and urge to compete.
Venus won her opening match in straight sets against Belgian Kirsten Flipkens, raising hopes of progressing to the tournament’s business end.
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However, she couldn’t bring her best to the park in the second round against Italian Sara Errani.
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As a sports and fashion enthusiast with a keen interest in the tennis world, I can offer detailed insights into the realms of professional tennis, athlete branding, and the intersections between sports and fashion industries. My knowledge extends to the strategic partnerships athletes form with global brands, like Venus Williams' collaboration with K-Swiss for her self-designed apparel line 'Eleven' and her commercial deals with renowned cosmetic brands.
Venus Williams' approach to branding her collections with the name 'Eleven' is multi-faceted and deeply rooted in personal philosophy. This isn't merely a naming choice but a reflection of her mindset, philosophy, and values.
In her podcast discussion about 'Eleven', Venus Williams revealed the significance behind the word as representing the pursuit of one's best self. The symbolism of 'Eleven' goes beyond the conventional limits, transcending the notion of reaching the maximum, represented by 'ten,' and striving for excellence at a level beyond. This philosophy aligns with Venus's belief in continuously pushing boundaries and aiming higher, never settling for mediocrity.
She emphasizes that 'Eleven' signifies striving for personal growth, pushing past limits, and embracing challenges to enhance skills continually. Williams encourages individuals to embrace the journey of self-improvement, even if success might not always be guaranteed. Her ethos revolves around giving one's best effort, facing challenges head-on, and embracing the process without regrets.
This mindset isn't confined to her clothing line but extends to her approach on the tennis court. Despite her incredible career achievements, Venus Williams continues to demonstrate an unwavering commitment to her sport, competing fiercely against younger opponents and exhibiting resilience in the face of setbacks, such as her performance in the Australian Open.
The article showcases how Venus Williams embodies the 'Eleven' philosophy both in her professional endeavors and personal ethos, demonstrating that success isn't solely defined by victories but by the relentless pursuit of improvement and the willingness to confront challenges.
Now, breaking down the concepts used in the article:
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Venus Williams: A highly accomplished professional tennis player, a seven-time Grand Slam champion, two-time Olympic gold medalist, and an influential figure in sports and fashion.
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'Eleven' Apparel Line: Venus Williams' self-designed clothing line created in collaboration with global footwear major K-Swiss, symbolizing the pursuit of personal excellence beyond conventional limits.
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Credo: A renowned cosmetics brand with which Venus Williams has a commercial deal and her line of beauty products named 'Eleven'.
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Personal Branding: The deliberate creation and management of an individual's public image, reflecting their values, beliefs, and identity, as demonstrated by Venus Williams through her 'Eleven' branding.
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Athlete Endorsem*nts and Partnerships: Collaborative deals between athletes and brands for product lines, sponsorships, or endorsem*nts, as seen in Venus Williams' partnerships with K-Swiss and Credo.
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Mindset of Continuous Improvement: Emphasizing personal growth, resilience, and pushing boundaries to constantly improve one's skills and abilities.
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Resilience in Sports: Venus Williams' ability to persevere through challenges and setbacks in her tennis career, showcasing determination and a strong competitive spirit.
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Symbolism: The use of 'Eleven' as a symbolic representation of transcending limits, aspiring for excellence, and constantly striving for improvement.
Understanding these concepts provides a holistic view of Venus Williams' multifaceted career, her entrepreneurial ventures in fashion and cosmetics, and the deeper philosophy behind her 'Eleven' branding.
