Sales in Slowest eCommerce Months with Google Shopping (2024)

FAQs

What are the slowest months for ecommerce sales? ›

The slowest months for eCommerce are traditionally January and February. This is in part due to a large amount of consumers spending their allocated budget during holiday sales.

November, December & January

When you think about how many sales there are throughout winter, it will come as no surprise that the winter months are the best months for generating ecommerce revenue.

The months of January, June and July can be especially light on sales. January is traditionally one of the most difficult because everyone is coming down off the holiday high. June and July are slow mainly because most people stay busy with vacations and outdoor work during the summer months.

Traditionally, summer is a slow season for new sales in the business-to-business world, and this particular downturn is usually at its worst in July. There are many factors that contribute to slow business months. Most families take trips with their kids, while others leave for quiet vacations with their spouses.

Months from January to March are always considered to be the slowest in terms of sales in eCommerce. Adding Covid-19 to the mix, experts predict some tough challenges from the economy in 2021. Thus, what can you do about the slowest eCommerce sale months of 2021 on Google Shopping?

The customers you will serve during the fall and winter are all recouping from the summer themselves, so September tends to be one of the slower months.”

Statistically, the summer months generate the least amount of ecommerce sales, dipping by as much as 30% compared to December.

The same report shows that in the US, 1 p.m. and 2 p.m. are consumers' favorite times to shop. They have indexes of 151 and 149, respectively. This is followed by the hours just before and after, at 3 p.m. (with an index of 145), and 12 p.m. and 4 p.m. (142).

E-commerce sales are expected to grow 10.4% in 2023

Since 20.8% of retail purchases are expected to take place online in 2023, it's no surprise that e-commerce sales are supposed to increase as well. With more customers shopping online, your business can sell more and earn more as a result.

November and December are the biggest two months of the year by some distance in terms of sales volumes. The biggest online sales events occur during this two month period. Singles's Day, Black Friday and Cyber Monday and the Christmas shopping period all combine to make these the peak months for online retail.

What month has the highest sales? ›

For commerce, December is traditionally the most important month in terms of sales, and the expectations for the success of Christmas sales are high.

The “peak period” or “peak season” is a time of year when retailers, and especially online retailers, experience a significant increase in sales. This is usually due to cultural events or major promotional offers organized by all players in the retail industry to boost their sales.

Many CEOs, investors and consumers are worried about a recession in 2023. But Moody's Analytics says the more likely scenario is a “slowcession,” where growth grinds to a near halt but a full economic downturn is narrowly avoided.

Unless you are selling things related to Christmas, December is one of the worst months to try selling. According to those who know these things, the beginning of the year is a great time to be selling. So January is always a good month to advertise your business.

Consumers browsing behaviour shifts abruptly in January compared to the end of the year. The festive season is over and the purchasing interest drops, which leads to a significant decrease in traffic online. Lower traffic means a decrease in ad impression, resulting in lower ad revenue.

Mondays and Tuesdays are the least busy but stores may be out of a lot of items, especially if sales start on Wednesday.

Monday through Thursday are all great days of the week to shop, as long as you go early or midday. Most people tend to stock up for the week on the weekend, leaving the aisles open and free for you to roam easily during the typical 9-5 work day. By evening, you'll find stores become quite crowded.

What is the most popular online purchase? The most popular online purchase is an apparel item. The apparel market is the largest online market globally, with a market value of $1.53 trillion.

When are the slowest months for retail sales? The first few months of the year are typically the slowest retail months. After spending significant sums in the months leading up to the holidays, some shoppers have the blues after receiving their credit card bills in January.

E-commerce seasonality is a relatively simple concept to understand. It refers to the fluctuations in customer purchasing behaviour that occur throughout the year. During some periods of the year, sales are incredibly slow, whilst other periods are so busy businesses can hardly keep up with the demand.

What is the biggest e-commerce day? ›

With a GMV of US$85.4 billion in 2021, Alibaba's Singles' Day event is the most important shopping day in the East and the single largest worldwide. Its revenues regularly exceed the combined sales of Thanksgiving, Black Friday, and Cyber Monday, the most important shopping days in the Western world.

eCommerce grew disproportionately during the pandemic since physical stores remained closed. Once physical stores reopened (sometime around June 2021), the growth in traffic to DTC and eCommerce sites started declining. So did the share of eCommerce sales in total retail sales. The readjustments have happened.

The boom in online ordering that took place amid the Covid-19 pandemic is slowing, which is hitting the warehousing and parcel-carrier sectors particularly hard, said Satish Jindel, president of ShipMatrix Inc., which analyzes package-shipping data.

The Rule of 7 is a marketing method by which businesses aim to expose consumers to a product, program or service seven times. Quite simply, the idea is that a certain level of familiarity and trust must be established before a consumer will purchase a product. especially when it comes at a higher price.

The concept of Lead Time in eCommerce varies depending on the context used. However, in general terms, we can define it as the total time an eCommerce seller takes to fulfill a customer's order from the moment they place it to the seller until the time they receive the package.

Online ecommerce has been overcrowded as long as it's been around. That said, there are specific corners of the market that are particularly bloody seas of brands fighting for market share. There are also, thus, corners of the market that are still less competitive (at least by comparison).

Yes, it's absolutely possible to be a millionaire in 3 or 5 years. With all the information and technology at our fingertips today, you don't even need special training or initial capital. Anyone has what it takes to start an Internet business and you're no different.

Yes, you can really earn money with ecommerce. The key is finding a product with demand, connecting with the audience that needs it, and marketing it effectively.

Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store. Part of the reason you see these two segments of the population spending more money online is that they spend more time shopping online.

Is it better to shop by week or month? ›

You'll eat more fruit and veg By shopping on a weekly basis, you're more likely to buy fresh produce than if you're stocking up for a month. As perishables, they would obviously not last for a month. Weekly shopping may encourage you to buy fruit and veg and, as a result, you'll be eating more of them.

Wednesday and Thursday: Prospects are often more open to making deals on Wednesdays and Thursdays. The middle of the week usually gives them enough time to consider your offer and make a deal. These days are often slowest in terms of work responsibilities, so customers may be more likely to answer your call.

Peak season often means that a warehouse's package influx will double. Workers who spoke to Motherboard say they're assigned mandatory overtime for almost 60-hour weeks, working up to 12 hour shifts, or delivering to over 200 stops a day.

General Guidelines on Seasonal Bargain Shopping

So if a bargain shopper were to commit any one fact to memory, it would be this: traditionally, spring and summer merchandise usually goes on clearance in June and July and fall and winter merchandise usually goes on sale in January after the winter holidays.

Is a recession coming in 2023? ›

Fifty-eight percent of survey panelists continue to believe a recession is likely to occur in 2023. Only 33% of the economists who responded to the survey now expect a recession to begin in the April-June quarter. One-fifth, or 21%, think it will start in the July-September quarter.

The slowest months for eCommerce are traditionally January and February. This is in part due to a large amount of consumers spending their allocated budget during holiday sales.

Why Q4 is an Expensive Time to Market Your Offering. Quarter 4 (Q4) includes October, November and December. While it's called the most wonderful time of the year, it's also known as the most expensive time for marketing.

The ideal frequency for posts depends on the type of post, but generally, it's recommended to post at least once per week. You can also break up your posts into different times of day and days of the week based on when your target audience is online.

Customer engagement

Just because January is traditionally a slow month, where customers may not be in the mood for spending, but that doesn't mean you should ignore them. Make the most of the down time and ramp up your marketing and social engagement.

Total e-commerce sales for 2022 were estimated at $1,034.1 billion, an increase of 7.7 percent (±0.4%) from 2021. Total retail sales in 2022 increased 8.1 percent (±0.9%) from 2021.

November and December are the biggest two months of the year by some distance in terms of sales volumes. The biggest online sales events occur during this two month period. Singles's Day, Black Friday and Cyber Monday and the Christmas shopping period all combine to make these the peak months for online retail.

What is seasonality in forecasting? In e-commerce, seasonality is the predictable variation in sales data over a period, e.g., one week, month, quarter, year, or other set period of time.

What is time to market? Time to market definition: The time required for a business to take a product idea, develop it and have it available to buy in the market. In the context of eCommerce, this may be the time it takes to get a new product available to buy online.

In June 2022, forecasts projected that the e-commerce market would grow most significantly in Asia, Australia, and the Americas. Singapore and Indonesia were forecast to exhibit the largest growth, with increases in online sales of 36 and 34 percent, respectively.

What is the fastest growing eCommerce sector? ›

The fastest-growing e-commerce industry is the online grocery and food delivery segment. Driven by the global pandemic and changing consumer behavior, more people have turned to online platforms to order groceries, meals, and other food items.

The stages of the customer lifecycle for eCommerce are awareness, consideration, conversion, retention, and advocacy.

Seasonality refers to fluctuations in your sales revenue that are caused by external factors and occur on a predictable schedule around the same time(s) every year.

General Guidelines on Seasonal Bargain Shopping

So if a bargain shopper were to commit any one fact to memory, it would be this: traditionally, spring and summer merchandise usually goes on clearance in June and July and fall and winter merchandise usually goes on sale in January after the winter holidays.

Know your seasonal sales trends

First and foremost, the best way to forecast your sales is to know your historical sales, and what your peak season sales are usually like year over year. So, if you've been tracking your sales with a system like QuickBooks Online, do a few reports to get a sense of your sales trends.

One of the most significant benefits of seasonal products is that they can generate high-margin sales during peak demand periods. For example, a company that sells Halloween related products may see a significant increase in sales during October, which can result in high profits.

Calculate your sales forecast

Multiply your average monthly sales rate by the number of months left in the year to calculate your projected sales revenue for the rest of the year. Add your total sales revenue so far to your projected sales revenue for the rest of the year to calculate your annual sales forecast.