When Do People Shop Online? [Jul 2023 Update] | Oberlo (2024)

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When Do People Shop Online? [Jul 2023 Update] | Oberlo? ›

It shows that Friday comes out on top as the most popular day to shop online, with an index of 118, followed by Thursday and Saturday, with 105 and 101, respectively.

So what is the best time of day to post on social media to encourage eCommerce sales? There are two peak hours for online shopping — the morning peak, 10 am to 11 am, and a second peak at 8 pm and 9 pm. These peaks follow consumer behavior patterns and will change with your audience.

Ecommerce businesses just capped off another banner year, with an estimated 20.8% of retail purchases taking place online in 2023. Looking forward, ecommerce sales growth worldwide is expected to increase by 9.4% to $6.33 trillion in 2024.

In 2023, we have also seen changes in customer behavior, such as increased price sensitivity and the way people shop. According to the European E-commerce 2023 report, more than 99% of consumers have changed the way they shop online in the last 12 months.

Monday is the day that online sales tend to be the highest. This is partly due to the Monday Rush and the fact that people are in a “buying mood” after the weekend. As a result, if you can successfully target consumers on Mondays, you are likely to see an increase in sales and revenue.

Even though e-commerce is now part and parcel of our everyday lives and much of the holiday shopping season, Cyber Monday — a term coined back in 2005 by the National Retail Federation — continues to be the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it.

US ecommerce sales grow year over year in Q1

Year over year, though, Q1 sales growth was an inverted image of the quarter-over-quarter decline. Whereas ecommerce sales fell at a faster rate than total sales from Q4 2023 to Q1 2024, they grew at a faster rate than total sales in Q1 2024 compared to Q1 2023.

As of the fourth quarter of 2023, internet users spent six hours and 35 minutes online daily. Compared to the preceding quarter, this is a decrease of almost one percent. Overall, between the third quarter of 2015 and the fourth quarter of 2023, the average daily internet use has increased by 16 minutes.

KEY STAT: Worldwide ecommerce sales growth will accelerate this year and next, after an all-time low of 6.5% growth in 2022. Next year, sales will cross the $6 trillion mark, half of which will come from China.

What is the next big thing in ecommerce? ›

Eco-Friendly E-Commerce

The focus on sustainability and eco-friendliness has gained momentum in recent years. In 2024, this trend will likely intensify in the e-commerce industry. Customers expect e-commerce platforms to offer eco-friendly options, reduce packaging waste and embrace sustainable practices.

Quick commerce Market Size is predicted to witness a 12.9% CAGR during the forecast period for 2023-2031. Q-commerce, short for Quick Commerce, denotes a swiftly expanding phenomenon in the e-commerce sector distinguished by the prompt and effective transportation of products to customers.

Almost 20 years later, the platform is still finding the most efficient solutions to the problems of Shopify customers and business owners alike. Every year comes with new Shopify trends and practices that benefit the entire ecosystem.

Young people also reported spending the majority of their online time during the hours of 3.00pm to 6.00pm followed by 6.00pm to 11.00pm ( Figure 5). None of the young people surveyed in the study reported the periods of 9.00am to 12.00pm or 12.00pm to 3.00 pm as being the time they were online for the most time. ...

While November and December, with events like Black Friday and Cyber Monday, are peak months for online sales, the summer months and post-holiday season in January and February are typically the slowest. However, with the right strategies, retailers can turn these slow months into opportunities.

Dairy goods (82%), fresh produce (80%), and snack foods (76%) are among the top grocery items people purchase. 74% of grocery shopping still happens in physical stores. Saturday from 10 a.m. to 1:59 p.m. is the most popular time to go grocery shopping.

Consumers are more likely to make purchases online on Mondays and Thursdays, with the peak purchase time every day lies between 8pm and 9pm, according to new data from SaleCycle's recently-published 2020 Ecommerce Stats Report. SaleCycle's 2020 Ecommerce Stats Report is now available.