What is the best month to advertise your business. (2024)

FAQs

What are the best months to advertise? ›

While it is important to have a consistent advertising strategy throughout the entire year, January and February are two of the best months to advertise on TV. This period, often considered an “off-season” for advertising, allows brands to maintain visibility when competitors might be reducing their ad spending.

Though January is often deemed as a poor month across the board for many businesses, there are many ways in which your business can benefit from the month of January.

According to a national study, consumers viewing an advertisem*nt early morning (3:00am – 11:59am) are 11% more likely to buy or react positively to your product or service than during the evening hours. This is the highest time frame for purchase intent.

While November and December, with events like Black Friday and Cyber Monday, are peak months for online sales, the summer months and post-holiday season in January and February are typically the slowest. However, with the right strategies, retailers can turn these slow months into opportunities.

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Data showing average monthly returns for the S&P 500 between 1950 and 2023 shows that broadly, November, July, April, and October tend to be the best months to buy. Conversely, September and February have tended to see weaker performances than the other months.

Many advertisers or ad agencies' financial year ends in Q2. They usually try to spend all their budgets, and anything left gets spent during this time. That's why publishers often have a great Q2 in terms of ad RPMs, especially moving to the end of June.

The best time to advertise is when you're already bringing in revenue and can afford it. When you already have paying customers, you can strategize and expand your marketing plan. Before then, you'll need to rely on personal sales techniques until your business begins to gain traction.

The best hourlong periods to post on social media are 9:00 AM, 7:00 PM, and 10:00 AM in your target audience's time zone. The worst hourlong periods to post on social media are 2:00 AM, 3:00 AM, and 1:00 AM in your target audience's time zone.

The rule of seven in marketing states that brands that engage with a customer seven times are more likely to earn the trust and business of that customer. Frequent communications allow the brand to build a relationship with customers, which is important for making sales and strengthening the brand.

Traditionally, summer is a slow season for new sales in the business-to-business world, and this particular downturn is usually at its worst in July. There are many factors that contribute to slow business months. Most families take trips with their kids, while others leave for quiet vacations with their spouses.

What are the slowest months for sales? ›

January and February are typically considered the slowest months for retail as consumers recover from holiday spending and focus on post-holiday savings.

“When times are good you should advertise, when times are bad you MUST advertise” With all the email newsletters received lately, I can't help being constantly reminded of the current state of our economy and that you should start advertising wisely during this recession.