Kiara Advani plays hide ‘n’ seek with moonlight in Galaxy’s new ad - ET BrandEquity (2024)

• Advertising
• 2 min read

Mars Wrigley’s global brand, Galaxy chocolates, has launched a new ad campaign featuring brand ambassador Kiara Advani.

The film brings alive how mundane moments in daily life can be made pleasurable as soon as the smoothness of the Galaxy chocolates takes over.

In the ad film, Advani is seen in a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the Galaxy chocolate and is fixated on it, showcasing the out-of-this-world experience that the chocolate promises thereby establishing itself as the brand of choice for pleasure seekers across the country.

The announcement was followed by a TVC wherein the actor is seen in a whimsical setting indulging in the smoothness of Galaxy chocolates, deriving pleasure with every bite.

The company made the announcement in collaboration with the Indian actress via her official social media pages with a teaser video.

The latest TVC has been conceptualised by the brand's creative agency, DDB Tribal.

Varun Kandhari, director marketing, Mars Wrigley India said, “We are really delighted to have Kiara as the face of our globally loved Galaxy chocolate in the India market. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure Galaxy chocolates deliver with their signature smooth recipe.”

“Through our associations and portfolio, we have been continuously driving relevance for our Galaxy chocolates in the minds of the Indian consumer,” Kandhari added.

Advani said, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal. This association holds a special place in my heart as I am a loyal consumer of Galaxy chocolate.”

Iraj Fraz, creative head, DDB Tribal said, “Galaxy Chocolates’ global platform of ‘Choose Pleasure’ is reincarnated with a Star and the Moon: Kiara Advani is here to lend her charm for the smoothest chocolate ever.”

“The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is a film to be just watched, consumed, and enjoyed,” Fraz added.

Watch the full ad here:

Reliance Retail's Tira to sign Suhana Khan, Kiara Advani as brand ambassadors

"Reliance Retail plans to set up close to 25 physical stores for Tira across cities such as Delhi, Chandigarh and Mumbai in the coming months. This requires 360-degree brand push at a time when physical retail is growing rapidly," one of the executives quoted above, said. Tira, which competes with Nykaa, e-commerce marketplace Tata Clique Palette and Shoppers Stop-backed SS Beauty, has adapted an omni-channel retail strategy, and retails brands across mass and premium pricing.

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

• Get Realtime updates
• Save your favourite articles

Scan to download App