New Delhi: Chocolate maker Mondelez India on Tuesday announced the appointment of Bollywood actor Kartik Aaryan as the new brand ambassador of its premium chocolate brand Cadbury Dairy Milk Silk. The company said that the actor fits well with the brand’s romantic appeal. Aaryan joins the likes of actors such as Disha Patani, Nimrat Kaur and Kalidas Jayaram who have earlier appeared in Silk ads.
Aaryan made his acting debut in 2011 with Pyaar Ka Punchnama. He subsequently appeared in two more romantic comedies, Pyaar Ka Punchnama 2 (2015) and Sonu Ke Titu Ki Sweety (2018), both of which were commercially successful. He appeared in a romantic comedy Luka Chuppi released this year and is a part of many big budget projects including a remake of the 1978 comedy film Pati Patni Aur Woh, Imtiaz Ali's as-yet untitled romantic drama, 2007 comedy horror film Bhool Bhulaiyaa sequel and a sequel to the 2008 romantic comedy Dostana.
“Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level,” said Anil Viswanathan, director - marketing (chocolates), Mondelez India.
Mondelez positions Cadbury Dairy Milk Silk brand as an indulgent consumption product. Launched in 2010, the company positioned Silk as a premium offering under the Cadbury Dairy Milk brand claiming it to be smoother, creamier and chunkier. The brand is mostly targeted at young consumers and is promoted through playful and fun advertising campaigns.
Part of Mondelēz International, Mondelez India Foods Private Limited is 70-year old firm operating in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold etc.
FAQs
New Delhi: Chocolate maker Mondelez India on Tuesday announced the appointment of Bollywood actor Kartik Aaryan as the new brand ambassador of its premium chocolate brand Cadbury Dairy Milk Silk. The company said that the actor fits well with the brand's romantic appeal.
When did Mondelez acquire Cadbury? ›
On February 2, 2010, Cadbury became part of Kraft Foods. Below you'll find historical dividend and tax information as well as additional stock-related information for former Cadbury shareholders. Kraft Foods Inc. changed its name to Mondelēz International, Inc.
What is the message of Cadbury Dairy Milk? ›
In today's times where individuals are too focused on their own reality, chocolate brand Cadbury Dairy Milk has rolled out an all-new campaign that urges people to treat and embrace others happiness and achievements with a big heart.
How did Cadbury become successful in India? ›
The brand faced competition from the large unorganized market of local sweet shops but became an acceptable part of the Indian festive culture Cadbury's success in India can be attributed to its deep-rooted connection with Indian consumers, who consider it a part of their daily lives.
Who is the owner of Dairy Milk Silk? ›
Cadbury
| Company type | Subsidiary |
|---|
| Headquarters | Uxbridge Business Park, Greater London, England |
| Key people | Dirk Van de Put (chairman and CEO) |
| Brands | List of Cadbury brands |
| Parent | Mondelez International |
5 more rowsShivarajkumar has been named the new brand ambassador of Nandini milk products. He was honoured by KMF Chairman Bheema Naik and MD Jagadish in Bengaluru on Tuesday. Shivarajkumar's father Rajkumar and his late brother Puneeth Rajkumar were ambassadors of the Nandini milk products for several years.
What is the relationship between Cadbury and Mondelez? ›
Cadbury is one of the most iconic confectionery brands in the world. The company, known for its Dairy Milk bar, is now a part of Mondelēz International. 1 Kraft acquired Cadbury for $18.9 billion in 2010, combining two strong food companies before spinning off some of the international food brands as Mondelēz.
Why is Mondelez called Mondelez? ›
The name is derived from the Latin word mundus ("world") and delez, a fanciful modification of the word "delicious." The Mondelez International company manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages.
When did Mondelez come to India? ›
From providing the first taste of chocolate to Indian consumers' in 1948, through our iconic brand – Cadbury Dairy Milk, which today is India's most trusted brand (as per The Economic Times – Brand Equity 'Most Trusted Brands' 2020) we have been carrying on the legacy and leadership by defining the taste of chocolate ...
What is the difference between silk and Dairy Milk? ›
Melting points of forms varies from 18–36 degree Celsius. Silk has low melting point, glossiness and melts faster as compared to normal dairy milk chocolate.
CADBURY Chocolate got its start in 1842 in Birmingham, England as drinking chocolate, later creating the brand's first milk chocolate bar in 1897 to compete with popular Swiss Chocolate. The Hershey Company acquired the U.S. CADBURY license in 1988 and has made the delicious chocolate ever since.
Why is Cadbury so famous? ›
Founded in Birmingham, England in 1824 by John Cadbury, the brand has become synonymous with high-quality chocolate and innovative confectionery products. One of the things that sets Cadbury Chocolate apart from other brands is the unique taste and texture of its chocolate.
Is Cadbury owned by India? ›
Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Mars. Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. Its best known products include Dairy Milk chocolate.
What is Cadburys biggest strength and why? ›
Cadbury's strengths are its strong brand, global presence and ownership by a wealthy parent company, whereas weaknesses are limited product range, product recall and lack of US rights. Cadbury's opportunities are emerging markets and product range expansion, whereas its threats are sugar tax and new food trends.
What is the Cadbury crisis in India? ›
On October 2003, just a month before Diwali, the Food and Drug Administration Commissioner received complaints about the infestation in two bars of Cadbury Dairy Milk, Cadbury India's flagship brand with over 70% market share. He ordered an inquiry and went directly to the media with a statement.
Who is the girl in the dairy milk silk ad? ›
Cadbury Dairy Milk Ad Girl Cast Name; Featuring Shreya Pujari in OOH Advertising | Exchange4media.
What celebrity endorses Cadbury? ›
Cadbury has a total reach of 1.84m across platforms, with its biggest audience on Facebook and its biggest engagement rate on Instagram. With 71 celebrity endorsers and campaign faces, the brand has worked with the likes of Gary Barlow, Harry Kane, Roman Kemp, Louise Redknapp, Tom Grennan, Sally Phillips and more.
Who is the target market of Cadbury Dairy Milk Silk? ›
It is an affordable product and can be purchased by any income class. Whereas, Cadbury Temptations and Bournville are premium chocolates that can be afforded by higher-income consumers. Dairy Milk Silk has been targeted at millennials and those who cannot resist chocolates.
Who is the brand ambassador of Cadbury perk? ›
Featuring long-time brand ambassador Alia Bhatt, known for her bubbly nature and enduring collaborations with Cadbury, the campaign leverages her infectious energy to motivate young consumers to adopt a lighter, more joyful perspective on daily hurdles.
