Hershey’s Kisses rolls out brand campaign ‘Everyday Endearing Moments of Affection’ featuring actor Shraddha Kapoor (2024)

The latest TVC, directed by Vishal Bhardwaj, captures a narrative centered around the relationship dynamics of a young couple

Hershey India has unveiled its new television commercial directed by Indian film director Vishal Bhardwaj for its Hershey’s Kisses brand, featuring brand ambassador Shraddha Kapoor. As per the company, the latest TVC captures a narrative centered around the relationship dynamics of a young couple.

The film opens within the confines of a car, where emotions are running high as a young man takes the wheel, steering the car towards the airport to drop his lady love. Beside him sits the lady, played by Shraddha Kapoor, as they grapple with an unspoken desire of not wanting to part ways.

Talking about the campaign, Ankit Desai, marketing director, Hershey India, said, “The creative is an addition to our on-going campaign, showcasing our brand ambassador. This unique script, featuring Shraddha Kapoor, needed to be brought alive by a craftsman filmmaker, and who better than Vishal Bhardwaj. Life often revolves around simple, unspoken gestures that convey affection. Through this film, we aspire to breathe life into this idea.”

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Moreover, the film marks the long-awaited reunion of bollywood actor Shraddha Kapoor with Vishal Bhardwaj after a decade, since Haider.

Through this new film, the brand underscores how chocolates can foster cherished moments within relationships, evoking love and affection through simple, heartfelt gestures.

“The craft of telling stories through films has always been close to my heart. Directing a TVC for Hershey’s has been a refreshing experience. It allowed me to explore a sweeter side of storytelling, weaving the magic of the brand into a delightful narrative,” Vishal Bhardwaj added.

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Hershey’s Kisses rolls out brand campaign ‘Everyday Endearing Moments of Affection’ featuring actor Shraddha Kapoor (2024)

FAQs

Who is the actress in the kisses chocolate ad? ›

Hershey India, a part of The Hershey Company, has unveiled its new Television Commercial directed by leading Indian film director, Vishal Bhardwaj for its iconic HERSHEY'S KISSES brand, featuring brand ambassador Shraddha Kapoor.

Who is the brand ambassador of Hershey Kisses? ›

Hershey India has unveiled its new television commercial directed by Indian film director Vishal Bhardwaj for its Hershey's Kisses brand, featuring brand ambassador Shraddha Kapoor.

Why is Hershey kiss so popular? ›

The first element in the Kiss' rise to dominance came at the production level. By 1900, Hershey was already revolutionizing mass-production of affordable milk chocolate for his original bar, so he was able to apply the same kind of innovation to the Kiss.

Why is Hershey kiss called kiss? ›

One story has it that the machines that extrude the KISSES Chocolates make a sound like a kiss.

Who is the girl in the Hershey commercial? ›

The new "Her For She" campaign features five women who are also activists fighting for the rights of women and marginalized people, including Kélicia Massala, Rita Audi, Naila Moloo, Autumn Peltier, and nonprofit consultant Fae Johnstone, a transgender woman.

Who is the girl in the Cadbury ad? ›

However, now the girl who starred in the advert has spoken out and given us all some bitterly disappointing news… the advert wasn't real. Georgia Wake, who featured in the 2009 spectacle, gave the lowdown on the actual story behind the advert and how they managed to make it look so realistic.

Who is the target audience for Hershey Kisses? ›

The Hershey's Kisses Case MRI states people between the ages of 45-65 purchase Hershey's Kisses the most. This indicates that most of our target audience mainly are married adults between the ages of 45-65 who have a decent paying income.

What company owns Hershey Kisses? ›

The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. The Hershey Company was founded by Milton S.

Who is Hershey's biggest customers? ›

The company's major customers include grocery stores, dollar stores, concessionaires, drug stores, department stores, mass merchandisers, convenience stores, wholesale clubs, wholesale distributers, and vending companies.

Why are Hershey Kisses so expensive? ›

Hershey's response to the historically high cost of cocoa, the main ingredient in its popular chocolate bars and Hershey's Kisses, shows how consumers may be starting to win the fight against inflation two years after the Federal Reserve began raising interest rates.

What is the end of a Hershey kiss called? ›

The term "niggly wiggly" is not commonly associated with the paper in a Hershey's Kiss. It's possible that there might be a misunderstanding or miscommunication. The paper strip found in the packaging of Hershey's Kisses is often referred to simply as the "plume" or "tag."

Why do Hershey's kisses taste so good? ›

Hershey's has a delicious, unique taste because of the farm fresh milk that is used! HERSHEY'S Milk Chocolate is one of the only milk chocolate brands in the world that still uses fresh milk in its production, giving it a distinctive taste.

What is the old name for chocolate kisses? ›

According to one version it was a confectioner from Paris who, in the 19th century, made the first Kisses. They were called “tête de négre”. Kisses are enjoyed above all in Central Europe but also in England where they are called Angel Kisses, and in Russia where the chocolate cover hides foam made of apple purée.

Why is there paper in Hershey Kisses? ›

Originally, the printed paper plume contained the brand name, “Hershey's”, and the plume distinguished HERSHEY'S KISSES Chocolates from those of competitors. The highly visible paper plume replaced the Hershey's tissue identification tag that wrapped the chocolate and was hidden inside the foil wrapper.

What was kisses original name? ›

January 1973 - Simmons, Stanley and Criss audition lead guitarist Ace Frehley. That same month the Wicked Lester name is dropped and the band becomes KISS. Stanley is credited with coming up with the name, while Frehley designs the original version of the now-famous KISS logo.

Who made the Hershey Kiss commercial? ›

John Dunn, Hershey's brands manager at the time, headed to San Francisco to create a series of Kisses commercials, all focusing on the idea of "whimsy." He was working with advertising firm Ogilvy & Mather and Colossal Pictures, a production company, to create the ads, and when he realized they were working ahead of ...

Who made the chocolate kiss? ›

Milton Hershey introduced HERSHEY'S KISSES Milk Chocolates in 1907. Each candy was wrapped by hand until 1921 with the introduction of the first foil-wrapping machine.

How many calories are in a Hershey Kiss? ›

There are about 23 calories per Hershey's Kiss. Hershey's Kisses are undeniably cute, but is that enough to earn them a place in your snack cabinet?

What is the tagline of Hershey's? ›

Hershey bar
IntroducedNovember 11, 1900
Related brandsHershey's Kisses Hershey's Cookies 'n' Creme Hershey's Special Dark Hershey's Miniatures
MarketsWorldwide
Ambassador(s)Milton Hershey
TaglineThe Great American Chocolate Bar There's a smile in every Hershey Bar.
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