About #1 Makeup Brand Maybelline New York - Maybelline (2024)

FAQs

Is Maybelline and Maybelline New York the same? ›

Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as Maybelline (/ˈmeɪbɪˌliːn/ MAY-bih-leen), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

Safe products, expertly evaluated and rigorously tested

All of Maybelline's products must pass a rigorous expert-led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards.

The introduction of Maybelline's iconic Great Lash mascara in 1971 was a game-changer in the beauty world. Its distinctive pink and green packaging became instantly recognizable, and the formula inside became a staple for makeup enthusiasts worldwide.

Examples of the many high-end makeup brands include Charlotte Tilbury, Dior, Chanel, Estee Lauder, NARS, and MAC. Drug-store makeup brands include Essence, e.l.f, NYX, Milani, Wet 'N Wild, and Maybelline.

We are a member of the L'Oreal USA S/D, Inc. family of brands (10 Hudson Yards New York, New York 10001).

One of the weaknesses of the company is its limited range of shades in certain products, which has been a point of criticism from some customers. Additionally, Maybelline faces competition from other popular brands in the beauty industry.

L'Oréal S.A. is a French cosmetic and personal care company and a leader in beauty product research and development and sales. The company owns 36 brands, including Maybelline, Garnier, NYX Professional Makeup, Redken, and CeraVe.

BEST FOUNDATION FOR FULL COVERAGE: SUPER STAY FOUNDATION

This long-wear, full coverage foundation completely rewrites the rules. The coverage is high-impact, yet incredibly lightweight. Super-natural-looking, yet lasts up to 24 hours. It's oil-free and won't clog pores.

Maybelline is owned by L'Oréal, therefore its products are manufactured around the world in various innovation centers operated by L'Oréal. Products are made in the United States, France, Brazil, India, Japan and China.

What is unique about Maybelline? ›

Witness the blending of pigments, oils, and other key ingredients, as they come together to create the vibrant shades and luxurious textures that define Maybelline products. Learn about the rigorous testing and quality control measures that ensure every product meets the brand's very high standards.

Maybelline's competitors

Cosmetica Laboratories is a provider of colour cosmetics and skincare products. Mankind is a provider of grooming and beauty care products. MANA is a manufacturer of beauty products. Burt's Bees is a manufacturer of personal care products.

L'Oréal is the leading beauty products company with over $40 billion in global sales (Statista) L'Oréal remains the top player in the beauty industry, with around $15 billion more in sales than second-place Unilever. Rounding out the top 5 are Estée Lauder, P&G, and Shiseido.

One of the most popular makeup artists in India, Deepak Sawant has been providing services in the makeup industry from more than 50 years. He is known for his association with Bollywood megastar Amitabh Bachchan. He is also Amitabh Bachchan's personal makeup artist.

The company owns 36 brands, including Maybelline, Garnier, NYX Professional Makeup, Redken, and CeraVe. A multinational company, L'Oréal is headquartered in Clichy, Hauts-de-Seine, France, and was founded in 1909.

Eventually, the result was Lash-Brow-Ine, a product name that intentionally played on the popularity of the Vaseline brand, much as Maybelline would a few years later. Tom Lyle established a small office for his new venture, “Maybell Laboratories,” at 4008 Indiana Avenue, near the Williams home at 4053 S.

Maybelline is facing calls for a boycott after a sponsorship with the transgender social-media influencer Dylan Mulvaney, who posted a short video last month of herself applying the brand's cosmetics and "getting glam."

There are a few ways to determine if your Maybelline lipstick is authentic or counterfeit . First , check the packaging . Genuine Maybelline products will have crisp , clear , and consistent branding and labeling . The font , colors , and logos should be identical to those on the official Maybelline website .