How high is the brand awareness of Yeezy in the United States?
When it comes to sneakers users, brand awareness of Yeezy is at 49% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yeezy in the United States?
In total, 10% of U.S. sneakers users say they like Yeezy. However, in actuality, among the 49% of U.S. respondents who know Yeezy, 20% of people like the brand.
What is the usage share of Yeezy in the United States?
All in all, 6% of sneakers users in the United States use Yeezy. That means, of the 49% who know the brand, 12% use them.
Who wears Yeezy in the U.S.?
Among sneakers owners, Gen Z makes up the biggest admirers of Yeezy. This is according to our generational comparison of Yeezy owners in the United States, which reveals that 16 percent of Gen Z consumers own the Adidas-owned brand.
How loyal are the owners of Yeezy?
Around 5% of sneakers users in the United States say they are likely to use Yeezy again. Set in relation to the 6% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Yeezy in the United States?
In September 2022, about 8% of U.S. sneakers users had heard about Yeezy in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Yeezy in the United States.
What matters to Yeezy owners?
A look at the most important life aspects of Yeezy owners in the United States shows that the brand’s owners value success and a happy relationship. Meanwhile, not many care about traditions.
