What Is a Branding Slogan? (2024)

FAQs

What Is a Branding Slogan? ›

A slogan is an attention-grabbing statement used to advertise or promote a brand's products and services. These phrases share the company's reason for existing and overall mission to the public. Companies use slogans to tell their consumers what they want them to associate their brand with.

Nike's “Just do it” is a good example—the slogan itself is a sort of call to action, inspiring the reader to take action and check out Nike products.

Taglines and slogans are similar, but minor differences set them apart. Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns. Both taglines and slogans should be brief and representative of your brand.

Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting.

Active language and powerful verbs instil a feeling of urgency in the reader, while clear language creates clarity and an easily understood message. Short and sweet is the way forward. Above all, an effective slogan must represent the brand and offer a clear reason as to why it should be chosen over its competition.

The short answer to the question of whether small businesses need a slogan is Yes! A slogan makes your advertising message to your audience clear. It builds brand identity, which you can use to increase brand recognition. Slogans can make a measurable difference in your sales and in your bottom line.

Not all companies use or need taglines. Think Google (no, 'Do no evil' is not a tagline), Facebook, Amazon, Apple ('Think Different' in the past was more of a campaign theme than a tagline), eBay, Twitter, Uber and so on.

What is the Coca-Cola slogan? ›

Editor's Note: Earlier today, Coca‑Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years. We invited Ted Ryan, director of Heritage Communications at The Coca‑Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century.

While the idea of a slogan seems nice, your slogan should serve a purpose. Maybe your brand name is a little vague and you want to clarify what you do. This is a solid reason to include a slogan in your logo. Ideally, a slogan ages with a brand and doesn't need to be changed for many years.

A tagline should be short enough that it can be absorbed instantly by the reader. For the most part, this means six to eight words at the most. Ideally, the words themselves will be short enough that little eye movement is necessary to read the whole message.

Identify your audience: Your brand slogan should speak to your audience. Before writing your slogan, identify your target audience's values and needs so you can create a slogan that effectively resonates with them.

What are some unique funny slogan examples? Some unique funny slogans include: "Easy as dell," by Dell, “Betcha can't eat just one,” by Lay's, and "Tastes so good, cats ask for it by name," by Meow Mix.

A personal tagline is a short and catchy phrase that summarizes who you are, what you do, and what value you offer. It can help you stand out from the crowd, attract your ideal clients or employers, and communicate your brand identity.

Now that you know how to write a brand slogan, get inspired with these 30 tagline and brand slogan examples: Nike – “Just Do It.” Apple – “Think Different.” McDonald's – “I'm Lovin' It”

Consider the tone of your writing and explore ways to infuse it into your slogan. Keep it Short and Memorable: Ideally, a slogan should be short enough to be easily remembered and leave a lasting impression. Aim for a concise and impactful message that sparks curiosity or resonates with your target audience.