How high is the brand awareness of Hollister in the United States?
When it comes to fashion store customers, brand awareness of Hollister is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hollister in the United States?
In total, 21% of U.S. fashion store customers say they like Hollister. However, in actuality, among the 75% of U.S. respondents who know Hollister, 28% of people like the brand.
What is the usage share of Hollister in the United States?
All in all, 14% of fashion store customers in the United States use Hollister. That means, of the 75% who know the brand, 19% use them.
How loyal are the customers of Hollister?
Around 10% of fashion store customers in the United States say they are likely to use Hollister again. Set in relation to the 14% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Hollister in the United States?
In August 2022, about 13% of U.S. fashion store customers had heard about Hollister in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Hollister in the United States.
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