Ulta Beauty at Target's Coming to Hundreds More Stores in 2022! See How We're Leveling Up (And Building Toward 800 Total Shop-in-Shops) (2024)

WhenUlta Beauty at Targetlaunched last August, we knew the dynamic partnership was something special. And our super fans and new guests alike agree. They can’t get enough of the incredible prestige assortment and one-of-a-kind shopping experience — not to mention the joy oftwoamazing rewards programs. The beauty destination continues to perform, driving increased traffic, awareness andloyalty.And today,we’re excited to share there’seven moreto love as we plan to add more than 250 Ulta Beauty at Target locations in 2022*, building toward800 total.

“Since Target and Ulta Beauty partnered, our shop-in-shops have delivered more prestige beauty brands and industry-leading expertise to more guests,” saysChristina Hennington, executive vice president and chief growth officer, Target. “In stores where we’ve added an Ulta Beauty experience, guests are buying incremental items from the assortment, while continuing to shop the beauty brands they’ve loved at Target for years and adding more to their baskets in complementary categories. With these strong results, we remain committed to operating at least 800 Ulta Beauty at Target locations over time, with plans to add more than 250 new locations in 2022.”

It’s the (beauty) bomb 

The assortment is brimming with 50+ carefully curated skin, makeup and hair care brands including favorites likeToo Faced,The OrdinaryandAriana Grande, among others — and there’s more on the way. It’s about bringing you the very best and making it easier than ever to shop prestige beauty brands you loveanddiscover new ones.As we expand to more locations, we’ll continue to invest in our Ulta Beauty-trained team members, whose industry-leading expertise (and in-store samples) will help you find just the right products.

Be our guest

We’re redefining how to shop prestige beauty in storesand on Target.com’s fun, immersive experience, and guests are telling us it’s working.Theylove that Ulta Beauty at Target helps streamline their day — it's one less stop and offers more brands to shop across skin, hair and makeup. Our partnership is especially appealing to young, diverse Gen Z guests who we know are super beauty enthusiasts. And, loyalty members are taking advantage of bothTarget CircleandUltamate Rewardsby linking their accounts to unlock amazing value — and you can, too!

“We are thrilled to hear such consistently strong guest feedback as we bring the best of our brands to life at Ulta Beauty at Target,” says Kecia Steelman, chief operating officer, Ulta Beauty. “As we continue to grow our footprint, we remain deeply committed to creating unforgettable guest experiences rooted in expertise and an exceptional assortment. As leaders who listen, we will optimize these experiences to ensure we deliver on what guests have come to expect and love from our two powerhouse brands.”