ROSLAN RAHMAN/AFP via Getty Images
Last Updated: October 2, 2023
When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations.
These days, Nike is actually bigger than Nike. Under the Phil Knight-founded outfit’s corporate umbrella, you’ll also find Jordan Brand and Converse. Taken together, you’re looking at about a third of the overall market share of a worldwide sneaker business that will soon exceed $100 billion in annual revenue.
So, is anyone really nipping at Nike’s heels, or is this a race for second place?
Featuring 2022 industry data via Statista Market Insights, take a closer look at the most popular sneaker brands doing business around the globe.
Inside Adidas Basketball’s Radical Reinvention
Hear from the executives, designers, and athletes about the inspirations behind the Three Stripes’ revamped vision.
Take Me There!
Biggest Sneaker Companies by Market Share
RANK | BRAND | COMPANY TYPE | MARKET SHARE |
1 | Nike | Public | 18% |
2 | Air Jordan | Subsidiary (Nike, Inc.) | 11% |
3 | Adidas | Public | 9% |
t-4 | Skechers | Public | 7% |
t-4 | Vans | Subsidiary (VF Corp.) | 7% |
6 | MoonStar | Private | 5% |
t-7 | Converse | Subsidiary (Nike, Inc.) | 4% |
t-7 | New Balance | Private | 4% |
Want more facts and figures like these? Follow @boardroom on Instagram and never miss a big number.
SIGN UP FOR BOARDROOM’S SNEAKER GAME
A biweekly email from industry authority Nick DePaula packed with exclusive sneaker news and access to the athletes, designers, and executives that move the business.