Infographic: America's Favorite Sneaker Brands (2024)

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Sneakers

With estimated sales of more than $22 billion last year, the United States is by far the largest sneaker market in the world. According to estimates from Statista Market Insights, roughly 380 million pairs of sneakers were sold in the U.S. last year alone, as athletic footwear has long transcended its utilitarian roots and become an essential piece of everyday wear for Americans from all age groups and backgrounds.

According to findings from Statista Consumer Insights, Nike is still the most popular sneaker brand in the U.S., as the Oregonian sportswear giant leverages its home turf advantage versus long-term rival Adidas. The German brand with the three stripes is the second most popular choice for U.S. sneaker owners, followed at some distance by New Balance, Converse, Skechers and Nike’s Jordan brand, which is likely higher up the list among die-hard sneakerheads.

With global footwear sales of $33 billion in the fiscal year ended May 31, 2023, Nike is not only the most popular but also by far the biggest seller of athletic footwear in the world. The company's chief rival Adidas recorded roughly $13 billion in footwear sales in 2022, illustrating how far ahead of the competition Nike really is.

Infographic: America's Favorite Sneaker Brands (1)

Felix Richter

Data Journalist

felix.richter@statista.com +49 (40) 284 841 557

Infographic: America's Favorite Sneaker Brands (2)

Infographic: America's Favorite Sneaker Brands (3)

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+ Premium statistics Wholesale sales of athletic footwear in the U.S. 2008-2023
+ Premium statistics Value of sports footwear exports from Canada by destination 2023
The adidas Group's global footwear production from 2008-2023
+ Premium statistics Canadian quarterly retail sales of men's athletic footwear 2014-2023
Canadian quarterly retail sales of children's athletic footwear 2014-2023
+ Premium statistics Canadian quarterly retail sales of women's athletic footwear 2014-2023

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Infographic: America's Favorite Sneaker Brands (22)

Felix Richter

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Infographic: America's Favorite Sneaker Brands (23)

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Infographic: America's Favorite Sneaker Brands (24)

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Infographic: America's Favorite Sneaker Brands (25)

Infographic: America's Favorite Sneaker Brands (2024)

FAQs

What is America's favorite sneaker brand? ›

According to findings from Statista Consumer Insights, Nike is still the most popular sneaker brand in the U.S., as the Oregonian sportswear giant leverages its home turf advantage versus long-term rival Adidas.

What are the top 3 sneaker brands? ›

Nike is the most popular sneaker brand in the United States, followed by Adidas and New Balance.

What is the most popular shoe in America? ›

The Nike Air Force 1 — the iconic sneaker that debuted nearly 40 years ago and has been seen on the likes of everyone from Victoria Beckham to Justin Timberlake — tops the list of the most searched for sneakers in 2021, according to an analysis from ebay of 32 brands of sneakers over the past four years.

What is the #1 shoe brand? ›

1. Nike. Nike is an American multinational corporation that designs, develops, manufactures, and markets footwear, clothes, equipment, and accessories in the whole world.

Do Americans prefer Nike or Adidas? ›

Sportswear Brands

59 percent of Americans surveyed by Statista said they owned at least one Nike item, followed by 49 percent who said they had something by Adidas in their closet. However, 88 percent said they would purchase Nike again, followed by 85 percent who said the same about Adidas.

Who is the number 1 sneaker in the world? ›

1. Nike. This athletic apparel and footwear titan needs no introduction, dominating sports and shoe culture through revolutionary technology and endorsem*nt deals with superstar athletes across every sport.

Is Nike or Adidas more popular? ›

nike sports is the clear leader in the global and US markets. adidas is the second most popular brand, but it has a significant gap to close to Nike. Skechers is the third most popular brand, but it is much further behind Adidas than Adidas is behind than Nike.

What is the most sold sneaker brand in the world? ›

Nike is the World's Most Popular Sneaker Brand | Eddie Lim posted on the topic | LinkedIn.

Which shoe brand is USA famous for? ›

Allen Edmonds

All styles are meticulously crafted in their Port Washington, WI factory, using top-quality leathers and soles from global suppliers. Since 1922, Allen Edmonds has been synonymous with timeless and sophisticated style, and their commitment to exceptional quality is evident in each pair.

What are the hottest sneakers right now? ›

  • 1- Air Jordan 4 “White Thunder”
  • 2- Air Jordan 6 “Reverse Oreo”
  • 3 6. Air Jordan 4 “Oxidized Green”
  • 4 2. Air Jordan 11 Retro Low.
  • 5 2. Air Jordan 4 SE “Olympic”
  • 6 4. Air Jordan 3 “QUAI 54”
  • 7 1. Nike Zoom Kobe 4 Protro “Girl Dad”
  • 8 4. Yeezy 350 Boost V2 “MX Blue”

What are the top three sneaker brands? ›

Dive Brief: Nike, Jordan and Adidas, in that order, were the top three sneaker brands in 2023 on trading platform StockX for the second year in a row, according to the company's Big Facts: Current Culture Index report released Wednesday.

Who is richer Adidas or Nike? ›

The brand value of Nike has increased year-on-year since 2010 and reached over 53 billion U.S. dollars in 2023. In comparison, the adidas brand was valued at approximately 16.6 billion U.S. dollars in – increasing for the eight consecutive year following two years of decline.

What's the first sneaker brand? ›

1830s: The Liverpool Rubber Company in England creates sand shoes, which are considered by many to be the first sneakers. The shoes are canvas with rubber soles and are initially worn at beaches. They are later renamed plimsolls.

What is Nike's #1 selling shoe? ›

From its origins on the basketball court to its enduring cultural impact, let's take a deep dive into the story of the Air Force 1. Let's discover the evolution of this iconic silhouette. The best selling shoes ever made by Nike are the Air Force 1, approximately 10 million pairs are sold around the world in a year.

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