The Minimalist Gucci Bag Celebs and Vogue Editors Can’t Stop Wearing (2024)

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Whether it’s interlocking GG logos or curved bamboo handles, Gucci’s iconic motifs have had a hold on fashion lovers for decades. But as of late, there’s a subtly chic bag without the usual markers of Gucci that is taking over: the Jackie 1961. The understated elegance of the bag is both of the moment and timeless, and it’s an accessory that celebrities (and Vogue editors) are absolutely enthralled with right now.

As the name suggests, the Jackie 1961 first debuted in the ’60s and is named after Jackie Kennedy, who was spotted with the structured hobo-shaped bag in numerous paparazzi photos. Six decades later, it was reintroduced in updated colorways and additional sizes and with an extra strap (so it can be worn as a crossbody bag too) during Gucci’s fall-winter 2020 collection. Since then, it has become a go-to in the closets of many style stars and has achieved that elusive It bag status.

A quick swipe down Dua Lipa’s Instagram feed and you’ll spot a couple of photos of her clutching the moon-shaped bag in a burgundy hue and also a sharp white color. The singer’s eclectic style is anchored by the sophisticated, classic bag.

There’s an ever-growing list of celebrity fans just like Lipa, from Cate Blanchett to Sienna Miller to Jodie Turner-Smith and Harry Styles. And of course, campaign star Dakota Johnson has been carrying the minimalist bag with its piston clasp nearly everywhere.

In the same vein, the bag has been a hit in the Vogue offices too. Francesca Ragazzi, Vogue Italia’s head of editorial content, has the modern-day classic on her shopping list. And Christian Allaire, Vogue’s fashion and style writer, has been carrying his Jackie 1961 nonstop lately. “As someone who’s obsessed with retro fashion, the Jackie really pairs perfectly with my wardrobe of flared pants and heeled boots,” Allaire explains. “I also like that it’s relatively discreet—I’m not a big logo-bag person.”

It’s a bag that checks all the boxes. Scroll down to shop Gucci’s Jackie 1961—the handbag of now and forever.