The new Lexus commercial stars the RZ 450e, NX 450+, RX 500h, and Electrified Sport Concept
Lexus has launched a new marketing campaign highlighting its line-up of electrified vehicles.
The campaign has launched with the release of ‘Like Attracts Like,’ a commercial that showcases individuals using electricity “in different ways to fuel their interests.” For example, it opens by showing a band jamming in a room and then cuts to a tennis player practicing their hits with an electric ball machine.
This new commercial also showcases a dancer wearing a light-up suit while cables can be seen trailing down each stage “as a metaphor for human electricity generating the power behind Lexus innovation,” or so the company says in its press release.
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Read: Lexus Is Developing A Manual Gearbox For EVs
Four important electrified models from Lexus are featured in the commercial, namely the new RZ 450e, RX 500h, NX 450h+, and the Electrified Sport Concept.
Lexus is also partnering with The Atlantic to sponsor a reporting project and live event series covering modern progress and the forces shaping the future, dubbed ‘Progress.’ The new ‘Like Attracts Like’ commercial will air on primetime, cable, and sportsand be supported through digital, audio streaming, social media, print, and out-of-home media.
Of the four vehicles featured in the commercial, the Lexus Electrified Sport Concept is perhaps the most intriguing. While it is a concept, it previews an all-electric successor to the iconic LFA supercar. While it is unclear just when the production model will hit the market, it could apparently do so with advanced solid state batteries, ensuring that it offers excellent range and rapid charging speeds. Lexus is also working on a simulated manual transmission for the EV, aiming to replicate the feeling of a traditional stick shift in a car that has just a single gear.
As a seasoned automotive enthusiast with a deep understanding of the industry, I bring a wealth of knowledge to the table, having closely followed developments in the automotive world. My passion for automobiles extends beyond casual interest, and my expertise is demonstrated by a comprehensive understanding of the latest technologies, trends, and models in the market.
Now, delving into the article about the new Lexus commercial by Brad Anderson on January 4, 2023, I can provide insights into the key concepts and vehicles mentioned:
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Lexus Electrified Vehicles: The article revolves around Lexus's marketing campaign for its electrified vehicles. The focus is on the brand's commitment to electric mobility and sustainability. Four significant electrified models are highlighted in the commercial:
a. RZ 450e: This is one of Lexus's new electrified models, showcasing the brand's move towards electric propulsion.
b. RX 500h: The RX 500h is another model featured in the commercial, emphasizing Lexus's electrification efforts across various segments.
c. NX 450h+: This model represents Lexus's hybrid technology, combining a traditional combustion engine with electric power for increased efficiency.
d. Electrified Sport Concept: This concept vehicle is the most intriguing among the featured models. While it's not in production yet, it serves as a preview for an all-electric successor to the iconic LFA supercar. The article hints at the possibility of advanced solid-state batteries for extended range and rapid charging speeds. Notably, Lexus is also working on a simulated manual transmission for this electric vehicle, aiming to recreate the traditional stick shift experience.
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'Like Attracts Like' Commercial: The marketing campaign is launched with a commercial titled 'Like Attracts Like.' The commercial creatively showcases individuals using electricity in various ways to pursue their interests. Examples include a band using electric instruments and a tennis player practicing with an electric ball machine. A dancer wearing a light-up suit is featured, with cables symbolizing human electricity powering Lexus innovation.
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Partnership with The Atlantic: Lexus is collaborating with The Atlantic to sponsor a reporting project and live event series called 'Progress.' This initiative covers modern progress and the forces shaping the future. The commercial will be broadcast on primetime, cable, and sports channels, with additional support through digital, audio streaming, social media, print, and out-of-home media.
In summary, Lexus's new marketing campaign is not only about promoting its electrified vehicle lineup but also emphasizes innovation, progress, and the brand's commitment to shaping the future of mobility. The article provides a glimpse into Lexus's ambitious plans, particularly the development of an all-electric successor to the LFA supercar.
