BidFiltering says that one of the reasons a bid might be filtered outis because the snippet refers to a disapproved ad.
Ads are disapproved because they don't comply with one or more of theAuthorized Buyers policiesfor advertising on the Google network. Authorized Buyersreserves the right to disapprove ads that breach any of these policiesand to suspend entire accounts for certain violations.
Use the Real-time Bidding API to review the status of your creatives. .Troubleshootdisapproved ads lists the reasons for disapproval of an ad alongwith instructions for correcting the issue that led to the disapproval.
Each disapproved ad that is filtered out is a valuable impressionwhich you've missed. Therefore, you should always do the following:
- Take advantage of theBuyer APIto submit creatives for verification, check the status of a creative that youhave submitted, see disapproval reasons for your submitted creatives, andretrieve a list of your active creatives before bidding on the creativead.
- Reach out to your Authorized Buyers account team if you have questions orwant to enable the Buyer API,or review your
creatives.
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Last updated 2024-03-18 UTC.
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