About Us | SHEIN USA (2024)

FAQs

How much does Shein pay their workers? ›

The documentary reported Shein garment workers are paid as little as four cents per clothing item in work shifts that can last up to 18 hours.

Shein use cheap, synthetic materials

Clothes made out of synthetic materials are much cheaper to make than those made from natural materials like cotton.

The success of Shein lies in the fact that it has supercharged the fast fashion model. The retailer uses algorithms to establish the latest fashion trends, which its 2,000 strong design team use as the basis to create a raft of new products, with a jaw-dropping 6,000 SKUs produced every single day.

In addition to the company claiming it "never engages in child or forced labor," its website states: "We regularly evaluate and address human trafficking and slavery risks in product supply chains through in-house inspectors who are tasked with investigating internal or third-party reports of this nature."

Payments are automatically made from your linked debit or credit card every two weeks.

In October 2022, Chinese fast-fashion conglomerate Shein once again found itself facing allegations of unethical business practices, just another on their long laundry list of wrongdoings that include copying small businesses, allegations of modern slavery and violating labour laws.

Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.

Chinese fast-fashion retailer Shein has admitted two of its sites breached local labor violations and that it will be investing $15 million to improve the working standards at its factories.

Shein's primary audience is Gen Z consumers, and it has focused much of its marketing efforts on social media influencers on platforms such as Instagram and TikTok.

Who buys from Shein? ›

The online-only fashion brand is based in China and sells mostly to young women in the United States, though it also sells clothes for men.

In May 2021, Shein made headlines by overtaking Amazon as the number-one shopping app on iOS and Android. The June announcement that Shein may IPO at a $47 billion valuation rattled public attention again. How did this Chinese app seemingly emerge out of nowhere to become the most downloaded in the U.S.?

It's much cheaper to manufacture clothes in China than it is in the U.S. This is why SheIn can afford to set lower price points than other clothing brands can. At SheIn, you get what you pay for. SheIn uses lower-quality materials to make their clothing, which keeps costs down and prices low.

Jewish (Ashkenazic): nickname or artificial name from Yiddish sheyn 'fine beautiful'. Compare Schoen .

While SHEIN denies forced labor and labor abuses in their supply chain, they've also offered no rebuttal of the lab findings, or other findings of sweatshop conditions in their supply chain.

We take a zero-tolerance approach to both forced labor and child labor.

The business model works like Amazon—a sprawling online marketplace brings together about 6,000 clothing factories in China under Shein's label, while internal management software collects near-instant data about which items are selling and which aren't to visibly boost the popular items.

Employees at one factory were working a maximum of 13.5 hours per day, with at least two to three days off per month, the statement claimed. At another factory, staff were found to be working 12.5 hours a day with no fixed schedule for days off.

Report: Shein Workers Earn as Little as 3 Cents an Hour – Sourcing Journal.

How many hours a day do SHEIN employees work? ›

Shein Factory Employees Work 18-Hour Shifts, Make 4 Cents Per Garment: Report.

Their prices are low because they practice fast fashion, use cheap labor, and have a lot of sales and discounts. However, their clothes are usually of good quality, and you can always return them if you're not happy with your purchase. So if you're looking for affordable clothes, Shein is a great option!

[…] Our stringent Code of Conduct forbids vendors from exploiting child or forced labour, and we will not tolerate noncompliance,” company officials remarked.

The rise of fast fashion has had devastating consequences, from its reliance on plastic fabrics and its enormous carbon footprint to its erosion of workers' rights. In this article we explain what we mean when we say 'fast fashion' and why it is so bad for people and the planet.

Xu is the founder and chief executive of Shein Group, the Chinese fashion retailer that was valued at $100 billion in an April 2022 funding round. The online seller was founded in Nanjing, China in 2008 and by 2022 was the largest fast fashion company in the US market. Shein Group had revenue of $16 billion in 2021.

See how SHEIN compares to similar products. SHEIN's top competitors include Verishop, Wish, and Alibaba Group. Verishop is an e-commerce marketplace with a focus on fashion, beauty, and wellness. The company was founded in 2019 and is based in Santa Monica California.

If you are from the US and ordering through the app, Shein will automatically get your orders from their warehouse in the US. It is located in Los Angeles. The clothes from their warehouse in Foshan are shipped to their LA warehouse.

SHEIN itself has faced lawsuits alleging copyright infringement. Under the name Zoetop Business, it was sued by dozens of independent artists and retailers including Nike (NKE. N), Deckers' (DECK. N) UGG brand, Luxottica Group's Oakley shades and online retailer Dolls Kill, alleging stolen designs.

South Africa's Department of Trade, Industry and Competition is investigating Chinese online fast-fashion retailer Shein following concerns over its import practices. Shein has taken off in South Africa over the last three years and is the most-downloaded shopping app on the country's Google Play store.

What Happened: Ecommerce platform Shein is waging a court battle against Temu, its newest fast-fashion and lifestyle competitor in the U.S. According to Reuters, the lawsuit claims that “false and deceptive statements” were made against Shein by social media influencers hired by Temu.

Are all of Shein's clothes made in China? ›

Although many items still ship directly from Chinese factories, local places offer shorter waiting times for the same products. For the sake of logistics, the dots are connected. Though Shein is a Chinese company with its headquarters located in Singapore, the products it sells come from around the globe.

In December, Chinese brand Shein overtook Zara to become the world's most searched-for fashion company online.

Shein takes popular, trendy, higher-end items and makes a lower quality version of them for a much lower price point. I love Shein for pieces that don't have to be workhorses in my closet (cute summer blouses I may or may not want to wear again next summer, midi skirts I only wear every once in awhile to church, etc).

ABOUT TIERS. 2.1 INTRODUCTION. SHEIN VIP consists of four status: Level S1, Level S2, Level S3 (available to purchased members) and Level S0 status(available to registered members), however, there are only two status tiers for members in Spain.

SHEIN Exchange is a peer-to-peer marketplace where users can buy and sell previously worn items purchased directly from SHEIN.

Shein presents an option that's cheaper and more convenient than traditional fast fashion retailers, which adds to its attractiveness. They also produce even faster, meaning there's always an incentive to revisit the site week after week to check on new arrivals.

Best SHEIN Dresses. When it comes to what to buy on SHEIN, dresses are one of the best things to buy on SHEIN. They're so much more affordable and you can get some amazing special occasion dresses for a fraction of what you'd pay at the mall or a department store.

SHEIN makes money by purchasing wholesale clothes and then selling them for a profit. It operates thousands of ghost factories that utilize proprietary inventory level management systems to increase supply chain efficiency.

They use harmful materials. One of the reasons Shein can offer such cheap clothes, is because they use a lot of synthetic fabrics like polyester and nylon. You can get rid of your fast fashion pieces after one season, but clothing made from polyester take 20 to 200 years to decompose.

Where does Shein rank? ›

shein.com Ranking

Website ranking helps evaluate the value of a business. Over the last three months, shein.com's global ranking has increased from 119 to 104.

Key insights. After years of explosive growth in the US, Shein sales slowed dramatically starting in early 2022, according to data from Earnest Research. In a slowing economy, some are spending less money on fashion; Shein's negative publicity regarding sustainability in its supply chain may also have taken a toll.

H&M's competitors and similar companies include Abercrombie & Fitch, Macy's, PVH, Gap, Fast Retailing, UNIQLO, Inditex, Boohoo UK, Arcadia and Zara. H&M (Hennes & Mauritz) designs and retails apparel for women, men, teens, and children.

The target audience for fast fashion is consumers aged between 18 and 24, while women and young girls consume fast fashion more than any other demographic group.

Digitally-native CIDER describes itself as “a globally-minded, social-first fashion brand” that makes “clothes for a new generation”. On paper, the brand functions similarly to SHEIN, listing small batches of items for specific moods and occasions every week and functioning as a direct-from-factory marketplace.

Shein has told media that Xu is Chinese-born.

Legal Name Nanjing Xiyin Electronic Commerce Co., Ltd.

The estimated total pay for a Model at SHEIN is $23 per hour. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $21 per hour. The estimated additional pay is $2 per hour.

Some handy information: Shein influencers get a flat-rate fee for creating and posting videos from Shein without signing on for a brand lock-in. That means Shein ambassadors can still work with and earn from other brands. Shein may also send freebies to Shein brand ambassadors who effectively promote their products.

A new Channel 4 investigation has uncovered the exploitative conditions that Shein factory employees are forced to endure. A new Channel 4 investigation has uncovered that workers supplying Shein are paid as little as 3p per garment and work shifts of around 18 hours.

How many followers do you need to be a SHEIN influencer? ›

Shein does not offer an influencer program outside of its affiliate members. To be part of the Shein affiliate program, you must have at least 500 followers or subscribers.

Step 1: To apply for the Shein affiliate program, all you have to do is make a content post on the social media platform of your choice. Naturally, the type of content you post will depend on the social media platform that you are on. If it's on Tiktok, you can make a short 1-minute video.

SHEIN, the Chinese online retailer that grew in popularity right before the pandemic roped in big celebrities for their 'SHEIN X 100K Challenge'. Good American founder Khloé Kardashian, famous stylist Law Roach, and American designer Christian Siriano were just a few of the celebrities that took part in this.

The company mainly sourced its clothing from China's wholesale clothing market in Guangzhou. However, Shein became a fully integrated retailer in 2014 when it secured its supply chain system. Now, the company utilizes a network of manufacturing partners and suppliers to make and deliver its products.

At one of the factories, workers get a base salary of 4,000 yuan per month — the equivalent of roughly $556 — to make at least 500 pieces of clothing per day, but their first month's pay is withheld from them, per the investigation.

In the Fashion market in the United States, shein.com is ranked #1 with > US$5,000m in 2021.

Forever 21 - PayUpFashion. 5-9-21 – Forever 21 has a long history of labor rights violations, particularly in Los Angeles, where they produce fast fashion in sweatshops where workers earn as little as $6 an hour.