What happens in fashion week? (2024)

What happens in fashion week?

A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashion trends for the current and approaching seasons.

1) What is the purpose of fashion week? Simply put, fashion week initiates the two major seasons—fall and spring—in which designers present their new collections for the fashion press, retail buyers, and others with influence in the fashion world.

Short answer: fashion week generally refers to the womenswear shows that happen twice per year (February and September) in the “Big 4” fashion capitals of New York, London, Milan, and Paris (in that order).

Paris Fashion Week, New York Fashion Week, London Fashion Week and Milan Fashion Week are the most known Fashion Weeks around the world, attracting buyers, the media, celebrities, top models and designers who proudly present their latest collections.

There are five main events in the world: the Paris Fashion Week, Milan Fashion Week, New York Fashion Week, London Fashion Week and Arab Fashion Week.

In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Clothing is illuminated on the catwalk using various forms of lighting and special effects.

The number of models that arrive to casting calls depend per brand. Both Alice + Olivia creative director Stacey Bennet and Michelle Smith, co-founder and creative director of Milly, shared they can see up to 200 models. At the end, 20-40 models may get booked. Through some designers cut out the process entirely.

Choose Comfortable and Soft Fabric

You don't want to feel uncomfortable at a fashion show because that totally kills your vibe. Make sure to wear something you can breathe in. Depending on the weather, maxi dresses and wrap dresses are a great and easy to style option.

What events do models go to?

Models, bloggers and internet celebs get invited to all of the hottest parties; brand launches, product launches, anniversary celebrations, events to boost a brands public profile; the list goes on.

Fashion month is a four-week period that happens twice a year in February and September, during which designers showcase their collections for the season ahead.

Officially, fashion is divided into four seasons. These are Spring/Summer (SS), Autumn/Winter (AW), Resort, and Pre-Fall. SS and AW fashion weeks are held in Paris, Milan, New York, and London.

Despite getting to wear the most beautiful, expensive, glamorous outfits, models unfortunately don't actually get to keep the clothes. Sometimes you may get lucky and get to keep something, but this rarely happens.

Fashion shows typically last anywhere from 5 to 20 minutes. The length of any fashion show depends on a couple of factors, including the number of looks a designer is showing and the extent of the pageantry and spectacle being served up.

How do you walk in a fashion show?

How to Walk on a Runway | Modeling - YouTube