Biletomat.pl conducted a nationwide, representative research study on how young people aged 18–34 (divided into two age groups: 18–24 and 25–34) consume music, what their preferences are, and what truly influences their choices. The results of the report titled "Young People and Music" shed light on interesting habits and cultural trends among the Generation Z youth.
The Significance of Music for the Youth
One participant in the study expressed, "I would say that music is my passion because it is connected to the past. I would never give up on music. I'd rather die than not listen to music. I would never give it up" (Kasia, 18 years old). Patrycja (22 years old), wrote, "If there was no music, a part of me would be missing."
These two statements highlight how incredibly important music is for the younger generation. Music has become one of the most crucial parts of their lives.
Data from the study indicates the significance of music in the lives of the younger generation:
This approach may be associated with active participation in musical culture, music creation, or gathering information about favorite artists. These data emphasize the significant impact of music on the lives of the younger generation, both emotionally and in terms of passive participation. Music not only provides entertainment but also serves as a crucial element in their identity and self-expression. It can also influence their cultural choices and decisions regarding how they spend their free time.
Support for Music Artists
According to the data from the report, the results regarding support for music artists are quite surprising. The question asked was, "Have you ever supported music artists?"
These results show that young people are diverse in their approach to supporting music artists, with the majority not appearing to take regular actions in this regard. This is crucial information for the music industry, suggesting that the financial support model for artists may need reconsideration to better align with the preferences and behaviors of the younger generation.
Where Young People Seek Music
Respondents unanimously pointed to social media as the best place to discover and share music with friends. Platforms such as YouTube (99%), Facebook (97%), Instagram (82%), and TikTok (59%) dominate their sources of musical exploration. Young people most frequently use YouTube, considering it the most important platform for listening to music for free and interacting with others. In the 18-24 age group, Instagram and TikTok are significantly more popular compared to the older group of respondents.
"Music is my support and understanding" (Patrycja, 22 years old).
Music Preferences
According to the study results, respondents aged 18-34 exhibit diversity in their musical preferences. The main music genres that are popular among the younger generation include:
These music preferences show that young people are open to a variety of genres and appreciate different musical styles. Differences in choices may reflect individual tastes but also the influence of social media, where musical trends often shape and spread.
Listening to Music
Listening to music is an integral part of the daily lives of young people. 74% of them listen to music several times a day, and 46% even listen to it dozens of times a day. While 10% of respondents aged 18–24 like to listen to music with friends, a significant 72% prefer listening to music alone. This preference is related to relaxation and detachment. Listening to music in a larger group can generate tension.
Live Music – Worth Every Penny or Not Worth My Money?
For young people, live music holds significant importance. 66% consider concerts an integral part of their lives, although there is a division. Some are willing to pay any price to attend organized concerts, while others believe it's a waste of money.
"Being at a concert is not just listening to music – it's an experience" (Patrycja, 22 years old).
Music as Support and Therapy
It is worth emphasizing that for young people, music is not just entertainment but also a support in difficult moments of life. 59% believe that music evokes strong emotions [this sentiment is significantly more common among 18–24-year-olds (65%) and women (65%)], and for 35%, it is more important than watching TV, movies, or reading books [this sentiment is significantly more common among 18–24-year-olds (40%)].
For 41% of them, headphones are an essential item when leaving the house.
Summary
The "Young People and Music" report conducted in 2023 by Biletomat.pl in collaboration with the research firm "Ciekawość" (Curiosity) shows that music is an inherent part of the lives of the younger generation. It is not just a form of entertainment but also a means of expression, support, and even therapy. Social media, especially YouTube, play a crucial role in shaping their musical preferences and interests.
For young people, music is not just sounds; it is an experience that influences their daily lives and emotions. Many of the younger generation cannot imagine life without music!
I wonder what it looks like outside Poland. Will the results of Polish research be confirmed in young people in other countries?
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