April 25, 2020
Real estate thank you notes are an easy, very low-cost way to help generate leads. They’re ideally suited for many professional situations, and they’ll help generate good will, keep your name in front of a client or potential client, and increase the possibility that you’ll earn referrals.
According to Buffini & Company more than 80% of all real estate transactions are referred and repeat customers.
The following are nine of the most common occasions for sending real estate thank you notes, along with samples to make the process even easier:
After a listing presentation/interview
Sending real estate thank you notes after listing presentations/interviews helps you stand out from other agents the potential client may be interviewing. It’s an appropriate gesture whether the client is a longtime friend or someone you’ve met for the first time.
1
Dear (Name),
Thank you for meeting with me to discuss how my company and I can help serve you. Your home is lovely, and I’m excited by the chance to show you how our expertise, experience, and commitment to service can help meet your real estate needs. Thank you for the opportunity, and I look forward to the possibility of working with you.
Thanks again,
(Your name)
For a referral
Referrals are an important part of a real estate agent’s success. Clients who are pleased with the job you’ve done for them will often refer you to family, friends, co-workers, and neighbors, enabling you to gain a great number of clients.
2
Dear (Name),
Thank you for referring the (last name of family) to me. I appreciate your confidence in me and am glad you’re happy with the service I provided. I’ll do my best to offer them exemplary service and help them (find their dream home) or (sell their home in a timely manner for the highest possible price).
Thank you,
(Your name)
For the listing
Sending home sellers real estate thank you notes for their listings can help reinforce that they’ve chosen the right agent for their needs.
3
Dear (Name),
Selling a home is an important event, and I appreciate that you’ve trusted me with your listing. My company and I are excited to get to work and help you have a successful sale and get happily moved into your new home.
I’ll be in touch soon, and in the meantime, please feel free to reach out with any questions or ideas you may have.
Thank you,
(Your Name)
For the purchase after closing
A thank you note after the purchase of a home can be hand-delivered along with a thoughtful housewarming gift.
4
Dear (Name),
Thank you for allowing me to help you find your new home. This is always an exciting time, and I’m very happy for you. If you have any questions or concerns going forward, please don’t hesitate to call me, and I’m sure you’ll enjoy being settled into your home.
Congratulations!
(Your Name)
For the service
Thanking an individual who gives you service will make them feel appreciated and may prompt them to refer some of their clients who need real estate services to you.
Dear (Name),
Thank you for (description of service). It was a pleasure doing business with you, and I appreciate your dedication to your job. I look forward to working with you again, and if my company or I can ever help you with your real estate needs, please don’t hesitate to call.
Thank you,
(Your Name)
For their time when you didn’t get the listing
Even when you don’t get a listing, you may still get it or another listing in the future. You may also get a referral down the line if you send real estate thank you notes.
6
Dear (Name),
Thank you for taking the time to talk with me about the real estate services I can provide. Please keep me in mind if you ever need a no-obligation secondary opinion. I am constantly receiving information about new developments and changes and I hope we’ll be able to work together in the future.
Thank you,
(Your Name)
One-year "Housiversary"
Sending home-buying anniversary real estate thank you notes remind buyers of a happy event that you helped them with. It will also help them keep you in mind if they have the chance to refer someone else to you or to use your services again.
7
Dear (Name),
Happy Anniversary! It’s already been a year since you bought your new house, and I hope you’re enjoying living in such a beautiful home and area. Thank you for allowing me to assist you in finding your home and hope you will reach out if you need anything.
Congratulations!
(Your Name)
After you take someone out for showings
These types of real estate thank you notes can help reassure a buyer that you’ll be able to help them find a new home they’ll love. They may also mention it to friends as evidence of your excellent customer service.
8
Dear (Name),
I enjoyed meeting you and having the opportunity to show you homes. I’ve made notes based on your likes and dislikes in the homes we’ve seen, so I have an even better idea of what you’re looking for. I’ll work hard to help find the perfect home for you.
Thank you,
(Your Name)
For sale by owner
If you show a client a for-sale-by-owner home, leave a note on a table or counter for them. The owner may be getting frustrated by the difficulties with scheduling showings, answering questions, and more, and may find him or herself looking for help.
9
Dear (Name),
Thank you for letting me show my client your lovely home, and I hope they end up buying it. If not, and at any point you need the services of a professional real estate agent, please don’t hesitate to reach out.
Thank you,
(Your Name)
Real Estate Thank You Notes
Get into the habit of looking for opportunities to send real estate thank you notes. This small investment of time and money can create further goodwill with your contacts and help generate leads to grow your business.
Join Our Realtor Loyalty Program
Members get discounts on all closing gifts
LEARN MORE
By Sandra OBrien
