What is fashion styling ? (2024)

What is fashion styling ? For a new entrant in fashion it can seem daunting to understand the various fields that are involved within this broad field. Fashion styling is the art and practice of styling clothes through their combination to create certain looks that are aesthetically pleasing, which at the same time is appropriate for the occasion that the wearing engages in. A fashion stylist who is someone who practices their career in fashion styling, and they provide this service to someone who requires the assistance of someone with exceptional taste to help them wear fashion and lifestyle products that suit them. For this purpose, a fashion stylist needs to be updated with fashion brands and their collections along with new trends as well as the anticipation of new ones. Understanding the occasion that their client needs to go to, a fashion stylist needs to understand the various silhouettes and garments that flatter various body types so as to assist in their process of coming up with fashion looks or fashion styles. Fashion stylists need to come up with new looks for different clients that primarily match with the personality, identity and personal aesthetics of the client.

Skills needed for a fashion stylist

Now that we have understood what is fashion styling, what are the various fashion styling skills needed to be a successful fashion stylist? The main one is to be passionate about creating looks with fashion and lifestyle products. They need to actively develop personal contacts as potential clients can come through their personal relationships, or someone might refer them to a client. Along with this they need the ability to develop personal networking skills as it is important to make them approachable and reliant on their services. A fashion stylist needs to stay updated on the current trends and fashion collection presented by designers in order to come up with innovative looks that have not been done before. Being proactively doing projects, either independent or collaborative projects help a stylist in building their aesthetics, skills and personal identity.

What does a fashion stylist do ?

A fashion stylist is mainly involved in creating looks that are innovative, aesthetic and which suit the person wearing those looks. A fashion stylist job description includes attending fashion show, various showroom presentations and any fashion industry events to stay updated about designers and trends; sourcing clothes from a variety of designers, shops and boutiques; researching fashion, costume and art history to come up with how fashion can be styled and the ways they have been done in the past in order determine how they could do it in the present; consulting individuals involved in fashion industry or the entertainment industry such as models, photographers, designers, art directors, magazine editors, and film and TV directors; working with public figures to come up with a personal identity in fashion, which can include personal shopping; assisting in buying clothes for retail chains.

Where do fashion stylists work ?

A fashion stylist can be found working in the following areas: on professional photoshoots; on print and commercial advertisem*nts; music videos; for public figures such as a celebrity fashion stylist or for a politician; as a media fashion stylist for television; develop personal fashion style for aspiring or current celebrities or public figures; costume design for movies, and other related areas which require clothes and its visual communication.

What is fashion styling is a question that individuals entering into the fashion industry often ask. Being a fashion stylist requires dedication, patience and motivation. It can seem challenging, but as long as one is passionate about what they do it will pave its own way. Fashion styling requires creativity as well as the ability to understand how clothes work on different people, body types and events. The most popular type of fashion stylist is that of a celebrity fashion stylist as the public figures are always under the scrutiny of the public and media. After this, fashion styling finds itself immensely in movie fashion styling as well as in advertisem*nt fashion styling. JD Institute of Fashion Technology, Bengaluru’s Diploma in fashion styling aims to train students who are passionate about fashion styling and enable them to develop the skill and ability to become successful fashion stylists in India or wherever they practice this art.