What Are the Pros and Cons of Gift Cards? (2024)

Almost all retailersoffer consumers gift cards as a way to shop or give money to friends, both in the online and brick-and-mortar variety. There are two types of gift cards—physical and digital (e-gift cards)—and each comeswith a wide rangeof features and benefits. If you’re interested in purchasing gift cards for others during the holiday season, or you want to buy them for yourself, it helps to understand how they compare with other payment methods.

Key Takeaways

  • Gift cards can be a convenient and useful substitute for cash when you need to make purchases or want to give a gift to someone else.
  • Physical gift cards can be used in stores or online, while digital gift cards are designed to be used online or over the phone.
  • Digital gift cards can be added to mobile wallets to make purchases easier and more secure.
  • It’s important to check physical and e-gift cards for expiration dates and/or fees if you plan to reload money to the card.

How Gift Cards Work

A gift card is a form of payment that can be used to make purchases at retail stores, gas stations, restaurants, and other locations. You load money onto the card, which you or the gift card’s recipient can then spend at accepted locations.

Gift cards can be open-loop or closed-loop. An open-loop gift card can be used anywhere that brand of card is accepted. For example, if you have a gift card that’s branded with the Visa logo, you could use it to make purchases anywhere Visa is accepted.

A closed-loop card, on the other hand, can only be used at specific merchants. For instance, if you purchase a gift card from Starbucks or Amazon, you or the gift card’s recipient would be able to use them to make purchases only at the retailer issuing the card.

Some prepaid gift cards charge a fee to purchase them. You may also pay a separate fee to reload money to a gift card if you wish to reuse it.

Physical vs. Digital Gift Cards

Gift cards can be physical—meaning a plastic card—or digital. Digital gift cards have no physical form; instead, you’re assigned a unique gift code number that you can use to redeem at online retailers when making purchases. Physical cards remain the most popular kind of gift cards, but that is expected to change in the near future.

Companies such as Amazon, Walmart, and Target allow consumers to purchase physical cards as well as to load online or digital accounts. Major restaurant chains, such as Starbucks, Chipotle, and Chili’s, also offer customers digital and physicalgift cards. These cards make it convenient for customers to pay for their drinks and meals using an app or in-establishment card reader to speed up the checkout process.

You can also store codes for digital gift cards inside a mobile wallet app, such as Google Pay, Apple Pay, or PayPal’s Venmo. Then, when you’re ready to check out, you can select your digital gift card as your preferred method of payment.

Federal law prevents gift cards from expiring for up to five years after their activation date, but failing to use a gift card could trigger an inactivity fee.

Pros of Gift Cards

Gift cards can offer a number of advantages. For example:

  • They can be a good substitute form of payment if you’d rather not pay cash or use a credit card.
  • Gift cards can be an appropriate gift for the holidays or any other special occasion.
  • You can use gift cards to control spending (helpful for avoiding bank overdrafts).
  • They can be easy and convenient to use.

In terms of gift giving, gift cards might be preferable if you have no idea what to buy for someone on your gift list, as they allow the recipient to buy what they want and when they want. Just keep in mind that if you’re choosing closed-loop gift cards over open-loop cards, that limits the giftee’s options for where they can use the cards.

If you’re interested in using gift cards to help kids learn the basics of spending, you may want to research prepaid debit cards for teens. They work similarly but are typically open-loop.

Cons of Gift Cards

Gift cards can also have some downsides. Here are five.

  • After purchases are made with a gift card, there may be a small amount of money left, which if not used, whether due to forgetfulness or inertia, ends up as money wasted.
  • You may pay purchase or reload fees to add money.
  • Closed-loop cards limit purchasing power.
  • Losing a gift card or having it stolen can be a headache, especially if you have failed to register it or keep the gift card number.
  • You could be charged an inactivity fee if you fail to use your card.

While prepaid gift cards can be stolen or lost, just like a debit card or credit card, there is some good news: The 2009 Credit Card Accountability Responsibility and Disclosure (CARD) Act offers protections to gift cards issued by retailers and banks.

Prepaid Credit Cards vs. Gift Cards

When weighing the pros and cons of gift cards, it’s important to understand the distinction between them and prepaid debit or credit cards. Both can be used to make purchases either in stores or online, but while you might purchase gift cards to give away, a prepaid credit card is something you might use yourself for everyday spending if you don’t have a bank account or would rather not pay with cash or a regular credit card.

There are several cards offered by prepaid credit card companies that offer consumers the ability to buy cards and reload them at retail locations. For example, the PayPal Prepaid MasterCard allows users to easily transfer money between their PayPal account and a physical card that can be used anywhere that MasterCard is accepted.

Tip

Consider a secured credit card if you have no credit or poor credit. These cards typically require a small cash deposit, but they can be a stepping-stone for building a credit history.

Prepaid credit cards, debit cards, and reloadable gift cards generally offer better value than retailer-specific gift cards, but regular credit cards can offer some advantages when it comes to earning rewards on purchases or taking advantage of card-specific features, such as travel incentives or rewards bonuses.

Something else to keep in mind when weighing whether to use prepaid credit cards or gift cards for purchases is how they affect your credit score. These types of accounts are not loans, as you’re not borrowing money, so they won’t show up on your credit reports. This means that they don’t help to build your credit history. If you’re looking for a way to establish or improve your credit, a regular credit card can help you do that. Paying on time each month, keeping your balances low, keeping older credit card accounts open, and limiting how often you apply for new credit can help you grow your credit score over time.

What Are the Pros and Cons of Gift Cards? (2024)

FAQs

What are the advantages and disadvantages of gift cards? ›

Below are some advantages and disadvantages of giving and receiving gift cards, both for merchants and customers.
  • Advantages:
  • No gifts to return or exchange. ...
  • Nice add-on gift. ...
  • Easy to send. ...
  • Brings new customers to your store. ...
  • Increases post-holiday sales. ...
  • Disadvantages:
  • Some cards can only be used in specific stores.
Dec 8, 2016

What are the benefits of a gift card? ›

Freedom to choose: With the entire world available online, Gift Cards give the receiver the freedom to choose whatever they want from a retail store or online. Safety: Gift Cards work like a debit card and are safe as they can be frozen in case of loss or theft, without losing the money in it.

Are gift cards better than cash? ›

There's a lot to like about gift cards and, in terms of gift-giving, the presentation of a gift card is much more pleasant than cash. Gift cards make paying for things way more convenient and saves you room in your wallet, sparing you from the pain of too many dollar bills jumbled up inside.

What are disadvantages of cards? ›

Credit cards have a few disadvantages, such as high interest charges, overspending by the cardholders, risk of frauds, etc. Additionally, there may also be a few additional expenses such as annual fees, fees of foreign transactions, expenses on cash withdrawal, etc. associated with a credit card.

What is the advantage of gift? ›

The Cleveland Clinic reports that gift-giving can lower your blood pressure, increase self-esteem, and lower depression. Evidence shows that when you give a gift feel-good chemicals such as serotonin, dopamine, and oxytocin are secreted in our brains creating a helper's high.

How can a gift card have a negative balance? ›

Can the card ever have a negative balance? If a merchant puts through a transaction without prior authorization and funds are not available on the card, you may be liable for the amount greater than your available balance and be required to make payment to cover that amount.

What are the cons of a Visa gift card? ›

Cons of Using a Visa Gift Card

Prepaid Visa gift cards typically have an activation fee, ATM fees, and other charges. A lot of the money you put onto the card may get used up through bank fees as a result. If you can, find a card with low fees and without an activation fee.

Are gift cards safe? ›

Gift cards are for gifts, not for payments. As soon as someone tells you to pay them with a gift card, that's a scam. Gift cards are popular with scammers because they're easy for people to find and buy. They also have fewer protections for buyers compared to some other payment options.

Why would someone want a gift card instead of cash? ›

Gift cards also offer a fantastic way to budget for some folks. Cash is easy to lose track of and a cash gift will be spent without a second thought, but when it's a gift card with a certain amount on it, folks tend to make sure they don't exceed the amount by much.

Are gift cards safer than credit cards? ›

Gift Cards Are Your Safest Option

If your credit card or debit card is lost or stolen, thieves may have the ability to gain access not only to your line of credit or the money in your bank account, but sensitive and personal account information, as well. You stand to lose more than just your money.

Can buying gift cards save money? ›

Buying discounted gift cards can be a good way to save money, but unless you plan on purchasing in large amounts, the time-to-savings ratio doesn't always warrant the investment. Some card sites will buy back unused cards, but you are unlikely to receive a full credit or the cash equivalent.

Is $100 gift card enough? ›

For co-workers, casual friends and your children's teachers, stay in the $10 to $20 range. Gift cards for close friends and family members can range from $25 to $100. When you're selecting a gift card for a spouse, parent or someone else who's very special, choose a card worth $75 or more.

What is the difference between a gift card and a prepaid card? ›

Prepaid cards, a type of debit card issued by a bank or credit card company, can be used to make purchases, pay bills, or get cash from ATMs. Gift cards are mainly for use at a particular retailer, though some credit card companies issue them too; they traditionally can only be used to buy items.

Is a $20 gift card good? ›

You want to give an amount in the gift card that seems appropriate. General etiquette is usually under $20 for casual acquaintances, like co-workers, $30-$75 for close friends and family members and more for someone like your spouse or for a big occasion, like a wedding.

What are 2 pros and cons of credit cards? ›

Credit cards offer convenience, consumer protections and in some cases rewards or special financing. But they may also tempt you to overspend, charge variable interest rates that are typically higher than you'd pay with a loan, and often have late fees or penalty interest rates.

What are the pros and cons of cash? ›

The pros and cons of cash
  • Pros:
  • No interest charges. There are no additional charges when you pay with cash. ...
  • Makes it easier to follow a budget. Cash can help you to stick to a budget. ...
  • Cons:
  • Less Secure. Cash is less secure than a credit card. ...
  • Less Convenient. ...
  • Your cash savings may not cover certain expenses. ...
  • Pros:
Oct 31, 2022

Do people like getting gift cards? ›

People prefer gift cards over presents

But this couldn't be further from the truth. A gift card is one of the most thoughtful and personal presents there is – it's saying to that someone that you appreciate them, and you want to gift them something.

Why gift cards are the best gift? ›

By giving a gift card, you are giving the gift of freedom to the recipients to buy whatever they want, whenever they want it. Gift cards are also ideal if you are buying for in-laws or families that you don't know that well. If you are purchasing gifts for a lot of people, you can budget a dollar amount for each card.

Is it good to gift a gift card? ›

Freedom to buy whatever they want:

To avoid these problems, the best gift for a birthday is a birthday Gift Card. A Gift Card enables the person to buy whatever they like from the particular store.

What are gift card liabilities? ›

The gift card liability represents cash that you've already received and a promise to fulfill a future good or service. You can almost think of a gift card as an interest-free loan given to you by the purchaser of the gift card.

What happens if you use a gift card that doesn t have enough money? ›

Depending on where you make a purchase, you may be able to use your Gift Card toward a portion of the final purchase price, and use another form of payment to pay the balance. If the business agrees to a split payment for the transaction, ask them to charge a dollar amount up to the remaining balance on your Gift Card.

What happens to money left on gift cards? ›

So What Happens To Unspent Gift Cards? The simple answer is that the issuing company or retailer gets to benefit from that. Once a gift card reaches its validity period and it's still unused or there is a leftover balance, the issuing company gets a certain amount back.

Do all gift cards charge a fee? ›

General-use gift cards, such as those from Visa and Mastercard, tend to have one upfront fee, often called a purchase or activation fee, which the gift giver would pay.

How do gift cards work? ›

Customer presents the gift card as form of payment for goods or services. Merchant selects program on terminal or POS system. Merchant inputs clerk ID and swipes the card through the terminal. Merchant keys in dollar amount to redeem off the card.

What gift cards have no fees? ›

"visa prepaid gift cards with no fees"
  • Southwest - $100 Gift Card. ...
  • JCPenney - $50 Gift Card (Digital Delivery) [Digital] ...
  • Southwest - $200 Gift Card (Digital Delivery) [Digital] ...
  • Amazon - $100 Gift Card. ...
  • Red Lobster - $25 Gift Card. ...
  • Skechers - $50 Gift Card (Digital Delivery) [Digital] ...
  • Famous Daves - $25 Gift Card [Digital]

Can giftcards be hacked? ›

– There's a troubling trend hitting consumers; gift cards are being hacked into and drained before you even get to use them. Crooks grab cards off the rack, write down the numbers and pins, and put the card back. Once that card is activated they have all the info they need to spend the money on it themselves.

Do gift cards expire? ›

Expiry dates can vary as the trader decides how long they are valid for. Some sellers can be flexible. If your voucher has expired, contact the seller to see if they will extend it. However, if you bought the gift voucher before 2 December 2019, they have no legal obligation to do this and may charge you a fee.

How do I protect my gift card? ›

The best ways to prevent gift card fraud include:
  1. Using effective fraud detection tools to block fraudulent gift card purchases.
  2. Placing limits on large or repeated gift card purchases.
  3. Having a system in place to track individual gift cards.
Oct 31, 2022

Who turns gift cards into cash? ›

You can easily turn gift cards into cash (or more desirable gift cards) through reputable sites like Raise and CardCash. The site you choose will depend on the ease of sale and the type of gift card you have. You won't get full value for it, but that's still better than letting a gift card go unused.

Is $25 too cheap for a gift card? ›

For co-workers, casual friends and your children's teachers, stay in the $10 to $20 range. Gift cards for close friends and family members can range from $25 to $100.

How did my gift card get hacked? ›

As soon as you put money on the card, thieves are tracking it online and stealing that money. Some cards have the bar code exposed but have a PIN that's still covered. Once you buy the card, you scratch off the PIN to activate it. If the PIN is already exposed, it's been compromised.

What is the most popular gift card? ›

Amazon Gift Card

Amazon gift card remains one of the top gift cards in the US every year because they can be used to purchase a wide variety of items at Amazon. Items include books, household items, gadgets, and clothing. One of the most widely used online retailers in the US is Amazon.

Are Visa gift cards good everywhere? ›

Yes. Because a Visa gift card functions like a credit card, it can be used anywhere that Visa cards are accepted, including online purchases—though it will likely need to be registered online or by phone prior to use. We'll explain how to do that later. And you don't need a bank account to get a Visa gift card.

How do gift cards get activated? ›

The card is presented to the system (swiped or read) and the unique card number is confirmed in a database. The dollar amount to load on the card is input to the database and is associated with the unique card number within the database. The card is now activated or loaded.

How long does a $100 gift card last? ›

A. Under federal law, a gift card cannot expire in less than five years after the date of purchase. But if it's not used within 12 months, fees for inactivity, dormancy or service can be charged to the card each month, diminishing its value.

How many dollars in gift cards go unused? ›

Approximately 6% to 10% of gift cards go unused each year.

Do gift cards reduce tax? ›

Tax does not apply to the sale of gift certificates. Upon redemption of the gift certificates, the value of the certificate is includable in the measure of tax. Gift certificate transactions are not treated as discount transactions but regarded as credit memorandums.

What is the ideal gift card amount? ›

The gift card amount people purchase depends mainly on their budget. According to a survey conducted on over 1000 participants, more than 40% said they would spend between $20- $25 on Birthday Gift Cards. This is to say that most people will spend an average of $25 on Birthday Gift Cards.

What percentage of people use gift cards? ›

To that point, 47% of people currently have at least one unused gift card, voucher or store credit, according to a new survey from CreditCards.com.

How much money do you give for a 50th birthday? ›

Birthday money

It appears that the general amount for a birthday celebration is around $25, no matter the relationship. Money etiquette experts suggest spending $10 to $20 for classmates while expanding the budget to $25 for close friends, $50 for relatives and upwards of $100 for your own children.

What is the best prepaid gift card to buy? ›

Here are our top picks for the best prepaid debit cards, how they work and how to decide if this payment method may work for you.
  • Serve American Express Card. ...
  • Greenlight Debit Card. ...
  • PayPal Prepaid Mastercard. ...
  • Movo Virtual Prepaid Visa Card. ...
  • Bluebird by American Express. ...
  • Serve American Express Prepaid Debit Account.
Jun 14, 2023

Is a Visa or Mastercard gift card better? ›

Both cards work the same and can be redeemed at most major retailers. When you buy from us, you'll also have the same activation and replacement fees. So, which one you go for depends on yours or the recipients personal preferences.

How much is the activation fee for the $100 Visa gift card? ›

Visa $100 Gift Card ($5.95 activation fee)

How much does it cost to activate a $20 visa gift card? ›

The card can be purchased in $20 denominations, ranging from $20 to $500. Once the card is activation, no additional fees apply and the funds never expire. Per the cardholder agreement, activation costs between $4.95 and $9.95 depending on the dollar value and number of cards activated.

Can I give the mailman $20 and a gift card? ›

“Under these federal regulations, carriers are permitted to accept a gift worth $20 or less from a customer per occasion, such as Christmas,” it states on the USPS website. “However, cash and cash equivalents, such as checks or gift cards that can be exchanged for cash, must never be accepted in any amount.

What is the disadvantage of Visa gift card? ›

Cons of Using a Visa Gift Card

Prepaid Visa gift cards typically have an activation fee, ATM fees, and other charges. A lot of the money you put onto the card may get used up through bank fees as a result. If you can, find a card with low fees and without an activation fee.

What is one disadvantage of using store cards? ›

Store credit cards often have a lower credit limit than other credit cards. If you carry a balance, this can harm your credit score. For example, if your credit limit is $2,000 and you're carrying a $2,000 balance, your credit utilization will be 100%, which is well above the recommended 30%.

What are the disadvantages of cash cards? ›

Cash is less secure than a credit card. Unlike credit cards, if you lose physical money or have it stolen, there's no way to recover your losses. Less Convenient. You can't always use cash as a payment method.

What is the difference between a gift card and a Visa gift card? ›

Unlike store-issued gift cards, your Visa Gift card is intended for use anywhere Visa cards are accepted, in person or online. Can I use my Visa Gift card at more than one merchant? Yes. You can use your Visa Gift card anywhere Visa cards are accepted.

Do all gift cards have a purchase fee? ›

General-use gift cards, such as those from Visa and Mastercard, tend to have one upfront fee, often called a purchase or activation fee, which the gift giver would pay.

What is the difference between a Visa gift card and prepaid card? ›

The biggest difference between the two reflects their permanence: prepaid cards can be reloaded and used indefinitely, while gift cards can generally only be used until the dollar amount on them is exhausted.

What are 4 disadvantages of using a credit card? ›

Cons
  • Interest charges. Perhaps the most obvious drawback of using a credit card is paying interest. ...
  • Temptation to overspend. Credit cards make it easy to spend money — maybe too easy for some people. ...
  • Late fees. ...
  • Potential for credit damage.
May 31, 2023

What are 5 disadvantages of debit cards? ›

  • No grace period. Unlike a credit card, a debit card uses funds directly from your checking account. ...
  • Check book balancing. Balancing your account may be difficult unless you record every debit card transaction.
  • Potential fraud. Most financial institutions will try and protect their customer from debit card fraud. ...
  • Fees.

Why cards are safer than cash? ›

Secure transactions

When you own credit or debit cards, you don't have to worry about carrying wads of cash in your wallet. Now with chip cards and pass codes, they offer secure transactions. So if someone steals your wallet or you lose it, all you have to do is call the bank and block the cards.

What is the advantage and disadvantages? ›

A disadvantage is the opposite of an advantage, a lucky or favorable circ*mstance. At the root of both words is the Old French avant, "at the front." Definitions of disadvantage. the quality of having an inferior or less favorable position. Antonyms: advantage, vantage.

Why do people use card instead of cash? ›

Convenience. Credit cards are often more convenient and secure than carrying cash. As long as you can pay your bill in full each month, using a credit card is typically more advantageous than using cash for in-person purchases. You need to use a credit card for online transactions as you can't pay in cash.

How safe are gift cards? ›

Avoid buying gift cards from unknown sites. The cards may be counterfeit or stolen, so be sure to buy gift cards from sources you know and trust. If you are buying a card from a retailer, check it before purchasing. Make sure that the codes on the back of the card haven't been scratched off to show the PIN number.

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