We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (2024)

Table of Contents
First I went to H&M in New York City's Financial District. The fluorescent lights and huge windows created a bright and airy atmosphere to shop in. Sundresses, blazers, and t-shirts were displayed in the front of the store. The surrounding displays had similar basics for $5.99 each. This was one of the nicest H&M stores I've visited. Almost everything was spotlessly clean and nicely displayed, and most products cost less than $50. Some products were insanely cheap, like these $6 tops. That being said, the quality varied from one product to another. Even though some of the products were very high-quality, others felt like they were ready to fall apart. Sale racks were scattered around the store, with items ranging from $7 to $25 or more. Though this sale sign read $7, there were only a few items on the sales rack at that price point. Even though the store was in better shape than many other H&M locations, it was still pretty disorganized. Parts of the store seemed to be organized by color, but the actual products were pretty random. Jeans, hoodies, and floral dresses were next to each other. It would be hard to shop for a specific product, like jeans, considering they were spread out all over the store and hidden between products like t-shirts and sweatshirts. Although there were pairs of jeans spread out across the two floors, there was also a designated denim section in the back of the top floor. The prices were generally below $20. A huge part of the store was dedicated to accessories, with purses, hats, jewelry, and other small products on display in the areas surrounding the register. The jewelry was simple and inexpensive. Also in the accessories section were swimsuits, most of which were between $4-10. I found that the styles were pretty hit or miss, but the store was generally very trendy. There was a designated men's section on the second level ... ... but a lot of the clothing on display was wrinkled or stretched out. The prices were about the same as the women's clothing, and it was just as disorganized. The store, overall, had a lot of trendy clothes at low prices, but the quality varied, and it was confusing to navigate. Even though it was maze-like, it was a bright and generally upbeat place to shop. The second store I visited was Old Navy in the Flatiron District. In the doorway was a big red "clearance" sign advertising up to 75% off. The marquee hanging in the entryway advertised free shipping on products if you can't find the size you need in-store. Similar advertisem*nts were posted around the store. Denim was stacked up at the front and had its own designated section. I noticed right away how much darker the store was than H&M. Massive sale signs were all over the place. The styles in the front of the store were okay, but definitely not as trendy as H&M. Plus, a lot of the clothes on display were wrinkled and messy. The prices in the store were similar to H&M, with most products costing under $50. Most of the clothes that Old Navy sold were simple sundresses, t-shirts, and jeans. There wasn't a ton of a variety in the styles, so it got repetitive going through the store. It also sold athletic gear, but the styles were hit or miss. Even though the store didn't have anything that was really trendy or unique, it had a lot of inexpensive basics that were pretty high-quality. Like at H&M, the quality varied. Old Navy had an entire wall of $2 flop flops for the summer ... ... but didn't have nearly as many accessories as H&M. There were a few shelves of inexpensive jewelry ... ... a handful of scarves and leggings ... ... and an e.l.f makeup display. While everything was inexpensive, there just wasn't a lot to choose from. Upstairs there was a children's shop, and downstairs was the men's section. The men's section was a lot bigger and more well-kept than the one at H&M, and a lot of the styles were similar. It was very dark downstairs. There was also a massive clearance section that took up a quarter of the floor, on top of all the sales upstairs. It wasn't organized in any way, and it took up about a quarter of the store. Even though the register was on the ground floor, you could check out anywhere in the store, so there weren't any lines anywhere. The prices and quality were about the same at H&M and Old Navy, but H&M had a much bigger selection in terms of the styles it offered, and the clothes were generally more trendy. H&M also won in terms of atmosphere, creating a much brighter and more upbeat store.

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Jessica Tyler

2018-07-23T17:12:00Z

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (1)

Business Insider/Jessica Tyler

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (2)

  • Old Navy and are both known for carrying inexpensive basics.
  • Old Navy has become a secret weapon for Gap.
  • But H&M is struggling, seeing operating profitdrop a whopping 62% in the first quarter of 2018.In June, it reported flat sales growth for the second straight quarter.
  • During recent visits, we found that both stores seemed to have similar issues, from varying quality to unfashionable clothes, but one store had a clear advantage over the other.


Old Navy and H&M have become go-to stores for inexpensive basics like t-shirts and sundresses.

Old Navy has become a secret weapon for Gap Inc., seeing sales growth of 3% in its most recent fiscal quarter.In late 2017,Gap announcedit would be shifting its focus away from its namesake brand and Banana Republicin favor of the Old Navy and Athleta brands.

H&M, a competitor of Old Navy, has had its fair share of struggles lately. In the first quarter of 2018, operating profit at H&M decreased 62%. In June, it reported flat sales growth for the second straight quarter. Business Insider's Mary Hanburyreportedthat analysts believe H&M has a brand issue because it's not the cheapest store, and its clothes are not the best quality nor the most fashionable.

When we visited both Old Navy and H&M, we found this statement to hold true for both stores — while both had a lot of great deals, they both still had a few overpriced outliers. The quality varied from product to product, and the styles were hit or miss.

However, we found that one store was a much nicer environment to shop in and had a bigger selection of everything from clothes to accessories. See what it was like shopping at each:

First I went to H&M in New York City's Financial District.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (3)

Business Insider/Jessica Tyler

The fluorescent lights and huge windows created a bright and airy atmosphere to shop in. Sundresses, blazers, and t-shirts were displayed in the front of the store.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (4)

Business Insider/Jessica Tyler

The surrounding displays had similar basics for $5.99 each.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (5)

Business Insider/Jessica Tyler

This was one of the nicest H&M stores I've visited. Almost everything was spotlessly clean and nicely displayed, and most products cost less than $50.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (6)

Business Insider/Jessica Tyler

Some products were insanely cheap, like these $6 tops. That being said, the quality varied from one product to another. Even though some of the products were very high-quality, others felt like they were ready to fall apart.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (7)

Business Insider/Jessica Tyler

Sale racks were scattered around the store, with items ranging from $7 to $25 or more. Though this sale sign read $7, there were only a few items on the sales rack at that price point.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (8)

Business Insider/Jessica Tyler

Even though the store was in better shape than many other H&M locations, it was still pretty disorganized. Parts of the store seemed to be organized by color, but the actual products were pretty random.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (9)

Business Insider/Jessica Tyler

Jeans, hoodies, and floral dresses were next to each other.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (10)

Business Insider/Jessica Tyler

It would be hard to shop for a specific product, like jeans, considering they were spread out all over the store and hidden between products like t-shirts and sweatshirts.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (11)

Business Insider/Jessica Tyler

Although there were pairs of jeans spread out across the two floors, there was also a designated denim section in the back of the top floor. The prices were generally below $20.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (12)

Business Insider/Jessica Tyler

A huge part of the store was dedicated to accessories, with purses, hats, jewelry, and other small products on display in the areas surrounding the register.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (13)

Business Insider/Jessica Tyler

The jewelry was simple and inexpensive.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (14)

Business Insider/Jessica Tyler

Also in the accessories section were swimsuits, most of which were between $4-10.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (15)

Business Insider/Jessica Tyler

I found that the styles were pretty hit or miss, but the store was generally very trendy.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (16)

Business Insider/Jessica Tyler

There was a designated men's section on the second level ...

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (17)

Business Insider/Jessica Tyler

... but a lot of the clothing on display was wrinkled or stretched out.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (18)

Business Insider/Jessica Tyler

The prices were about the same as the women's clothing, and it was just as disorganized.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (19)

Business Insider/Jessica Tyler

The store, overall, had a lot of trendy clothes at low prices, but the quality varied, and it was confusing to navigate. Even though it was maze-like, it was a bright and generally upbeat place to shop.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (20)

Business Insider/Jessica Tyler

The second store I visited was Old Navy in the Flatiron District.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (21)

Business Insider/Jessica Tyler

In the doorway was a big red "clearance" sign advertising up to 75% off.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (22)

Business Insider/Jessica Tyler

The marquee hanging in the entryway advertised free shipping on products if you can't find the size you need in-store. Similar advertisem*nts were posted around the store. Denim was stacked up at the front and had its own designated section. I noticed right away how much darker the store was than H&M.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (23)

Business Insider/Jessica Tyler

Massive sale signs were all over the place. The styles in the front of the store were okay, but definitely not as trendy as H&M. Plus, a lot of the clothes on display were wrinkled and messy.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (24)

Business Insider/Jessica Tyler

The prices in the store were similar to H&M, with most products costing under $50.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (25)

Business Insider/Jessica Tyler

Most of the clothes that Old Navy sold were simple sundresses, t-shirts, and jeans.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (26)

Business Insider/Jessica Tyler

There wasn't a ton of a variety in the styles, so it got repetitive going through the store.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (27)

Business Insider/Jessica Tyler

It also sold athletic gear, but the styles were hit or miss.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (28)

Business Insider/Jessica Tyler

Even though the store didn't have anything that was really trendy or unique, it had a lot of inexpensive basics that were pretty high-quality. Like at H&M, the quality varied.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (29)

Business Insider/Jessica Tyler

Old Navy had an entire wall of $2 flop flops for the summer ...

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (30)

Business Insider/Jessica Tyler

... but didn't have nearly as many accessories as H&M. There were a few shelves of inexpensive jewelry ...

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (31)

Business Insider/Jessica Tyler

... a handful of scarves and leggings ...

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (32)

Business Insider/Jessica Tyler

... and an e.l.f makeup display. While everything was inexpensive, there just wasn't a lot to choose from.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (33)

Business Insider/Jessica Tyler

Upstairs there was a children's shop, and downstairs was the men's section. The men's section was a lot bigger and more well-kept than the one at H&M, and a lot of the styles were similar. It was very dark downstairs.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (34)

Business Insider/Jessica Tyler

There was also a massive clearance section that took up a quarter of the floor, on top of all the sales upstairs.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (35)

Business Insider/Jessica Tyler

It wasn't organized in any way, and it took up about a quarter of the store.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (36)

Business Insider/Jessica Tyler

Even though the register was on the ground floor, you could check out anywhere in the store, so there weren't any lines anywhere.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (37)

Business Insider/Jessica Tyler

The prices and quality were about the same at H&M and Old Navy, but H&M had a much bigger selection in terms of the styles it offered, and the clothes were generally more trendy.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (38)

Business Insider/Jessica Tyler

H&M also won in terms of atmosphere, creating a much brighter and more upbeat store.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner (39)

Business Insider/Jessica Tyler

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