Vogue has a large community of high spenders, accounting for over $18 billion in fashion expenditure within the United States alone.
Vogue has a predominantly female readership and is best suited for advertisers targeting affluent fashion and beauty enthusiasts.
Vogue: By the Numbers
Here are some stats you might want to know as you consider Vogue for advertising opportunities.
- 100m+ global monthly readership on print and digital platforms
- 7.6m+ Millenials reached
- 245m+ average monthly video views
- 2X more affluent millennial women
- 167m+ followers on social media
- 2.3X more women fashion influentials
Vogue Digital Advertising Opportunities
Vogue publishes content and engages its audience across multiple channels, including its website, social media, video-sharing platforms and more. This gives enterprises access to unique advertising opportunities.
Let’s take a look at the major ones.
- Online Edition—Vogue attracts over 86.3 million unique readers on its website every month.
- Photography—PhotoVogue is dedicated to connecting photographers and enthusiasts through contemporary photography and community festivals.
- Social—The brand boasts over 167 million followers across major social media platforms.
- Events—Vogue hosts over 100 physical and virtual events across multiple categories. It is the organizer of Met Gala, widely known as “Fashion’s Biggest Night.”
- Newsletter—Vogue also connects with its subscribers through a portfolio of 7 daily and weekly newsletters.
Vogue Digital Ad Units
Let’s look at the ad units available on Vogue’s digital channels.
Homefill
Delivers your ad content on Vogue’s main home and section home pages. This unit is compatible with images and videos and is deliverable on desktop (1280 x350px), tablet (640 x 350px), and mobile devices (320 x 350px).
Pre Roll Video
Available on all devices, Pre Roll Video delivers your ads right before a featured video on Vogue's YouTube channel, as well as videos on the website.
Billboard
Available only on desktop, Billboard shows your ad as a 970 x 250px unit on top of the page, just before the editorial content.
Leaderboard
Vogue’s Leaderboard is a 728 x 90px banner ad unit deliverable on desktop and tablet devices only. It displays your ad on the top of the page, just before the editorial content.
MPU
MPU delivers your ad in a 300 x 250px unit. On desktop devices, it appears on the right-hand rail. On tablet and mobile devices, it appears just above the editorial content.
Double Sky
Double Sky delivers your ads within a 300 x 600px unit. On desktop devices, it appears on the page's right-hand rail. It takes up half of tablet screens, appearing right above the editorial content. On mobile devices, it shows up under the editorial content.
Vogue Digital Ad Rates
For information on Vogue's digital ad rates, please get in touch with the marketing team using the contact page below.