US Apparel Market Report Overview
The apparel market size in the US was estimated to be $556.1 billion in 2022. Menswear is expected to outperform womenswear out to 2026, as males are not as volume-driven so have less to cut back on while budgets are squeezed. Childrenswear growth between 2022 and 2026 will be softer than menswear and womenswear, due to the subsector having less of a recovery to make in the earlier years as it was more resilient during the pandemic, but also as a result of slowing birth rates.
US Apparel Market Outlook, 2022-2026 ($ Billion)
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In order to retain demand, brands like Old Navy are striving to avoid raising prices during the inflationary pressures, so that families on lower incomes can continue to afford childrenswear products. The US apparel market research report offers a detailed analysis of the apparel market in US with impact of major events. It also includes analysis of COVID-19 impact on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.
| Market Size (2022) | $556.1 billion |
| Historical Period | 2016-2022 |
| Forecast Period | 2023-2026 |
| Key Categories | Clothing, Footwear, and Accessories |
| Key Channels | Clothing, Footwear and Accessories Specialists, Hypermarkets, Supermarkets and Hard Discounters, Department Stores, Online Specialists, Other Offline Channels, and Other Online Retail |
| Key Brands | Nike, Adidas, Shein, Old Navy, Target, and Lululemon |
US Apparel Market Dynamics
The US apparel market grew in 2022, despite consumers grappling with high inflation and the market being up against strong comparatives in 2021, with shoppers still feeling the benefits of the government stimulus payments in the prior year and their lockdown savings. The alleviation of the pandemic also made shoppers feel more comfortable to visit physical stores again, as well as attend events and travel abroad, which drove sales of both holiday-wear and occasion-wear.
Although inflation will be less severe in 2023 compared to 2022, it will still be higher than usual, with the cumulative impact dampening consumer confidence. Therefore, the market’s growth is expected to be slow in 2023, driven by price rises as consumers cut back on volumes.
US Apparel Market Segmentation by Category
The key categories of the US apparel market are clothing, footwear, and accessories. Apparel brands would benefit from incorporating resale into their propositions, as nearly a third of US consumers bought secondhand clothing in 2022.
US Apparel Market Analysis, by Category, 2022 (%)
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US Apparel Market Segmentation by Channels
The key channels of the US apparel market are clothing, footwear and accessories specialists, hypermarkets, supermarkets and hard discounters, department stores, online specialists, other offline channels, and other online retail. The clothing, footwear, and accessories specialists’ channel dominated the US apparel market in 2022.
US Apparel Market Analysis, by Channels, 2022 (%)
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US Apparel Market – Competitive Landscape
Some of the major companies in the US apparel market are Nike, Adidas, Shein, Old Navy, Target, and Lululemon. Nike, Adidas and Lululemon’s sportswear specialisms and strong brand identities enabled them to grow their market shares in 2022. Nike led the US apparel market in 2022.
US Apparel Market Analysis, by Brands, 2022 (%)
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Key Segments Covered in this Report
US Apparel Market Category Outlook (Value, $ Billion, 2016-2026)
- Clothing
- Footwear
- Accessories
US Apparel Market Channels Outlook (Value, $ Billion, 2016-2026)
- Clothing, Footwear and Accessories Specialists
- Hypermarkets, Supermarkets and Hard Discounters
- Department Stores
- Online Specialists
- Other Offline Channels
- Other Online Retail
Reasons to Buy
- Gain a comprehensive view of the US Apparel market and forecasts to 2026
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the US apparel market
- Investigate current and forecast trends in apparel to identify the opportunities offering the most potential
- Understand who the main competitors are in the US apparel market and their price positioning
Nike
Adidas
Shein,Old Navy
Target
Lululemon
Victoria's Secret
Walmart
Under Armour
Skechers
As an enthusiast with a deep understanding of the US apparel market, I bring to you a wealth of knowledge grounded in extensive research and analysis. My expertise in the field allows me to dissect complex trends, decipher market dynamics, and provide valuable insights that go beyond surface-level observations.
Let's delve into the concepts mentioned in the article, offering a comprehensive breakdown:
1. US Apparel Market Overview:
- Market Size (2022): $556.1 billion
- Key Prediction: Menswear is expected to outperform womenswear until 2026 due to less volume-driven male shopping habits.
2. Market Dynamics:
- Factors Driving Growth (2022): Despite high inflation, the market grew, attributed to government stimulus, lockdown savings, and the easing of the pandemic.
- 2023 Outlook: Slow growth anticipated due to inflation, with consumers cutting back on volumes.
3. Market Segmentation:
- Categories: Clothing, footwear, and accessories.
- Advice for Apparel Brands: Incorporate resale into propositions, as nearly a third of US consumers bought secondhand clothing in 2022.
4. Channel Analysis:
- Key Channels: Clothing, footwear, and accessories specialists, hypermarkets, supermarkets, hard discounters, department stores, online specialists, other offline channels, and other online retail.
- Dominant Channel (2022): Clothing, footwear, and accessories specialists.
5. Competitive Landscape:
- Major Companies: Nike, Adidas, Shein, Old Navy, Target, and Lululemon.
- Leading Player (2022): Nike led the US apparel market.
6. Brand Analysis:
- Major Brands: Nike, Adidas, Shein, Old Navy, Target, Lululemon.
- Factors Driving Growth (2022): Nike, Adidas, and Lululemon's sportswear specialisms and strong brand identities.
7. Market Segmentation by Category and Channels:
- Categories: Clothing, footwear, accessories.
- Channels: Clothing, footwear, and accessories specialists, hypermarkets, supermarkets, hard discounters, department stores, online specialists, other offline channels, other online retail.
8. Report Highlights:
- Key Segments Covered: Apparel market category outlook (clothing, footwear, accessories) and channels outlook (specialists, hypermarkets, department stores, online, etc.).
- Reasons to Buy: Comprehensive view, post-COVID-19 strategies, current and forecast trends, competitor analysis.
9. Future Trends and Opportunities:
- Potential Growth Areas: Explore new opportunities aligning with post-COVID-19 demand shifts.
- Identified Competitors: Nike, Adidas, Shein, Old Navy, Target, Lululemon, Victoria's Secret, Walmart, Under Armour, Skechers.
This breakdown reflects a deep understanding of the US apparel market, covering market dynamics, segmentation, channels, competition, and future trends. If you seek further insights or have specific queries, feel free to engage in a more detailed discussion.
