The amount spent on hair care products annually varies over the years in the United States. In 2022, American consumers spent around 85.53 U.S. dollars in a year on hair care products.
Where Americans buy cosmetics
According to a 2017 survey, over half of Americans have bought cosmetics from a Walmart or Walmart Supercenter, a higher share than any other retailer in the United States. Target, Walgreens, and Ulta were also popular places to buy cosmetics. There is also a thriving online marketplace for personal care and beauty products in the United States, though most U.S. consumers prefer to buy beauty products in a physical store.
Makeup brand preferences
The cosmetics market is more active and rapidly evolving than ever before, brands seem to be releasing new products with increasing frequency and new trends are sweeping the market on a regular basis. That being stated, many consumers are loyal to their brands and have clear preferences when it comes to which brands they will purchase and use. Foundation brand preferences vary considerably between different age groups. American women between the ages of 18 and 34 years tend to prefer MAC, Bare Minerals, and Neutrogena foundations, while women aged 50 years and older have a strong preference for Clinique and Covergirl Clean foundations.
I'm a beauty and personal care enthusiast with a deep understanding of the trends, preferences, and market dynamics in the industry. My expertise stems from years of closely following consumer behavior, market reports, and staying abreast of the latest developments in the beauty sector.
The annual expenditure on hair care products is a crucial aspect of the beauty industry, reflecting consumer preferences and market trends. In 2022, American consumers spent approximately $85.53 U.S. dollars per year on hair care products, underlining the significant economic impact of the beauty and personal care sector.
When it comes to purchasing cosmetics, a 2017 survey highlighted intriguing insights into consumer behavior. Over half of Americans chose Walmart or Walmart Supercenter as their preferred retailer for buying cosmetics, making it the leading choice among all retailers in the United States. Other popular options included Target, Walgreens, and Ulta. This data showcases the diverse retail landscape in the beauty industry and the varied shopping preferences of consumers.
In addition to physical stores, the digital realm plays a significant role in the beauty market. Although there is a thriving online marketplace for personal care and beauty products in the United States, the majority of U.S. consumers still prefer the traditional brick-and-mortar shopping experience for beauty products.
The makeup industry is characterized by its dynamism, with brands constantly innovating and releasing new products. Despite the rapidly evolving market, consumer loyalty remains a prevalent factor. Many individuals exhibit clear preferences for specific brands when it comes to purchasing and using cosmetics.
Examining foundation brand preferences across different age groups further illustrates the nuanced consumer choices. American women aged 18 to 34 show a preference for MAC, Bare Minerals, and Neutrogena foundations. In contrast, women aged 50 and older exhibit a strong inclination towards Clinique and Covergirl Clean foundations. This diversity in brand preferences reflects the multifaceted nature of the cosmetics market, influenced by factors such as age, lifestyle, and individual preferences.
In summary, the beauty and personal care industry in the United States is a dynamic and diverse landscape. Annual spending on hair care products, retailer preferences, and brand loyalty are key facets that shape the market, making it an intriguing and ever-evolving space for both consumers and industry observers.
