Topic: Victoria's Secret (2024)

Victoria’s Secret was established in 1977 when American businessman Roy Raymond start his own women’s lingerie business. The store grew rapidly and has become one of the largest and most valuable apparel brands in the world. The global women's night and underwear market was valued at about 74.5 billion U.S. dollars in 2021. Victoria’s Secret was previously part of Limited Brands but, in 2021, Limited Brands separated. Victoria's Secret & Co, made up of all the Victoria's Secret brands, became an independent, public company. L Brands became Bath & Body Works, Inc.

Victoria’s Secret financials

The company generated revenues of 6.8 billion dollars in its 2021 financial year. This represented an increase of more than 1.3 billion U.S. dollars from the previous year, when sales fell due to the impact of the coronavirus (COVID-19) pandemic. This also led to the closures of more than 200 Victoria's Secret stores in North America in the same year. Store numbers continued to fall in 2021, although average sales per store rose, even exceeding pre-pandemic levels.

Competitors

Whilst Victoria’s Secret is one of the biggest names in apparel and underwear, there are other companies vying to grab the top spot. One of Victoria’s Secret’s biggest competitors is Calvin Klein, owned by PVH Corporation. Calvin Klein has a range of products, but the brand is particularly well-known for its line of underwear. Calvin Klein generated 3.66 billion U.S. dollars in revenue in 2021. With the exception of 2020, revenue has remained relatively stable since 2017.

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P. Smith

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Published by P. Smith, Dec 4, 2023

Key insights

Revenue of the underwear market in the U.S.: 17.8bn USD

Detailed statistics

Revenue of the underwear market worldwide by country 2022

Women's night and underwear revenue worldwide: 74.5bn USD

Detailed statistics

Revenue of the night apparel & underwear for women industry worldwide 2014-2027

Victoria's Secret net sales: 6.34bn USD

Detailed statistics

Victoria's Secret's net sales worldwide from 2010 to 2022

Get more insights

Editor’s Picks Current statistics on this topic

Current statistics on this topic

Apparel & Shoes

Global revenue of the apparel market 2014-2027

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Consumer Goods & FMCG

Revenue of the underwear market worldwide by country 2022

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Market Overview

Premium Statistic Global revenue of the apparel market 2014-2027
Global revenue of the apparel market 2014-2027
Revenue of the apparel market worldwide from 2014 to 2027 (in trillion U.S. dollars)
Premium Statistic Revenue of the women's apparel market worldwide by country 2022
Revenue of the women's apparel market worldwide by country 2022
Revenue of the women's apparel market worldwide by country in 2022 (in million U.S. dollars)
Premium Statistic Revenue of the underwear market worldwide by country 2022
Revenue of the underwear market worldwide by country 2022
Revenue of the underwear market worldwide by country in 2022 (in million U.S. dollars)
Premium Statistic Revenue of the night apparel & underwear for women industry worldwide 2014-2027
Revenue of the night apparel & underwear for women industry worldwide 2014-2027
Revenue of the night apparel & underwear for women market worldwide from 2014 to 2027 (in billion U.S. dollars)
Premium Statistic Leading markets for women's night and underwear in 2022
Leading markets for women's night and underwear in 2022
Leading markets for women's night and underwear in 2022, based on revenue (in million U.S. dollars)

Victoria's Secret sales

Basic Statistic Victoria's Secret's net sales worldwide from 2010 to 2022
Victoria's Secret's net sales worldwide from 2010 to 2022
Net sales of Victoria's Secret worldwide from 2010 to 2022 (in million U.S. dollars)
Basic Statistic Net sales of Victoria's Secret worldwide from 2011 to 2022, by segment
Net sales of Victoria's Secret worldwide from 2011 to 2022, by segment
Net sales of Victoria's Secret worldwide in 2011 to 2022, by segment (in million U.S. dollars)
Basic Statistic Victoria's Secret's sales per average store U.S. from 2010 to 2022
Victoria's Secret's sales per average store U.S. from 2010 to 2022
Sales per average store of Victoria's Secret in the United States from 2010 to 2022 (in 1,000 U.S. dollars)
Basic Statistic Victoria's Secret's sales per average selling square foot U.S. 2010-2022
Victoria's Secret's sales per average selling square foot U.S. 2010-2022
Sales per average selling square foot of Victoria's Secret in the United States from 2010 to 2022 (in U.S. dollars)

Victoria's Secret key figures

Premium Statistic Victoria's Secret's gross profit 2019-2022
Victoria's Secret's gross profit 2019-2022
Gross profit of Victoria's Secret & Co from 2019 to 2022 (in million U.S. dollars)
Basic Statistic Victoria's Secret's operating income worldwide from 2010 to 2022
Victoria's Secret's operating income worldwide from 2010 to 2022
Operating income of Victoria's Secret worldwide from 2010 to 2022 (in million U.S. dollars)
Premium Statistic Store count of Victoria's Secret in 2022, by region
Store count of Victoria's Secret in 2022, by region
Number of Victoria's Secret stores in North America and the rest of the world in 2022
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Victoria's Secret Help
Premium Statistic Victoria's Secret brand profile in the United States 2022
Victoria's Secret brand profile in the United States 2022
Victoria's Secret brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the United States in 2022

Competitors

Premium Statistic Stores of Italian company Calzedonia Group in Italy and abroad 2022, by brand
Stores of Italian company Calzedonia Group in Italy and abroad 2022, by brand
Number of stores of the Italian underwear company Calzedonia Group in Italy and abroad as of 2022, by brand
Basic Statistic Calzedonia Group: turnover 2010-2022
Calzedonia Group: turnover 2010-2022
Turnover of the Italian underwear company Calzedonia Group from 2010 to 2022 (in million euros)
Premium Statistic Calvin Klein revenue worldwide 2017-2021
Calvin Klein revenue worldwide 2017-2021
PVH's Calvin Klein brand's revenue worldwide from 2017 to 2021 (in billion U.S. dollars)
Basic Statistic American Eagle Outfitters' number of stores worldwide as of 2023, by brand
American Eagle Outfitters' number of stores worldwide as of 2023, by brand
Number of stores of American Eagle Outfitters worldwide as of 2023, by brand
Basic Statistic Aerie net revenue 2019 to 2022
Aerie net revenue 2019 to 2022
Net revenue of the Aerie brand from the financial years 2019 to 2022 (in thousand U.S. dollars)
Basic Statistic Hanesbrands revenue worldwide from 2009 to 2022
Hanesbrands revenue worldwide from 2009 to 2022
Net sales of Hanesbrands worldwide from 2009 to 2022 (in million U.S. dollars)
Basic Statistic Hanesbrands revenue worldwide from 2012 to 2022, by business segment
Hanesbrands revenue worldwide from 2012 to 2022, by business segment
Net sales of Hanesbrands worldwide from 2012 to 2022, by business segment (in million U.S. dollars)
Premium Statistic Top fashion online stores in the U.S. in 2022
Top fashion online stores in the U.S. in 2022
Leading online stores in the fashion segment in the United States in 2022, by e-commerce net sales (in million U.S. dollars)