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Fenty Beauty, Anomaly Hair Care and Kylie Cosmetics top the list.
04.03.23
A recent analysis from Cosmetify examined every celebrity-owned beauty brand—from Fenty Beauty to Jeffree Star Cosmetics—in order to determine which ones were the wealthiest.
Based on their most recent annual revenue, here are the top 10 wealthiest celebrity beauty brands:
#1. Fenty Beauty
Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand. Earlier this year, Rihanna hit the headlines as she demonstrated the effectiveness of her Fenty Invisimatte Instant Setting & Blotting Powder during her performance at the SuperBowl LVII. This small three-second brand cameo is estimated to have increased the media brand value of Fenty by a whopping $5 million!
#2. Anomaly Hair Care
Anomaly Hair Care by Priyanka Chopra Jonas is just shy of first place with revenue of £430 million ($530 million). The brand offers natural and sustainable hair care products that are free from sulfates, parabens and phthalates, and they use only vegan and cruelty-free ingredients. Furthermore, its bottles are made from 100% plastic trash diverted from landfills and ocean-bound plastic and its cans are made from infinitely recyclable aluminum.
Earlier this year, as UNICEF Goodwill Ambassador, Chopra Jonas supported a two-year partnership between Max Factor UK and UNICEF to support Skills4Girls.
#3. Kylie Cosmetics
In third place is Kylie Cosmetics with revenue of £301.4 million ($371.6 million). Founded back in 2014 by American media personality, Kylie Jenner, Kylie Cosmetics has taken the world by storm with its lip products. More recently, this company has collaborated with some unexpected partners, including the limited-edition Batman x Kylie range, and launched at Macy’s.
More Celebrity Beauty Brand Insights
Cosmetify also recently ranked the Top 20 most successful celebrity beauty brands of 2023 based on factors such as revenue and social media popularity.
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