Fashion trends come and go at the speed of light. With thousands of new brands, our wardrobe is filled with impulsive purchases and discount buys, some of which still have the tags on.
The concept of thrifting or pre-loved selling has becomea booming industry across the globe. It's also a great way to try and keep up with trends in a sustainable way. Sustainable fashion is a movement and process of fostering change in the fashion system towards greater ecological integrity by shifting social norms.
Luxury brands express their vision of an ecologically friendly and smart approach to daily life. A sudden rise in the demand for these luxury products has been witnessed across the globe. Now owning a luxury product is not just for celebrities but also for common people; they are willing to invest in a Louis Vuitton Bag, Chanel Glasses, Gucci belts, and so much more.
Here are 5 smart tricks and tips one should keep in mind while buying any luxury product, whether pre-loved or at a brick and mortar store.
Choose Sustainable or Pre-Loved Items
Fashion is the second-largest contributor to pollution across the globe. Shopping sustainably is the foremost factor one should consider before purchasing a product. Sustainable Fashion is the future, and we should be conscious about the brands we are buying from and supporting.
Fake and counterfeit goods
According to the OECD, trade in counterfeit and pirated goods has risen steadily. Fake luxury goods seized at borders include watches, clothing, bags, jewellery, and perfume. There are a plethora of organised fraudster operations that very effectively pretend to be legitimate discount businesses. Be aware of this when searching online to purchase or invest in luxury goods.
Art and Authenticity
Luxury products are not classified as such because of their high prices; they are luxury because they are art and formulated by the skilled craftsmanship of the brand. They are consciously made to deliver craftsmanship, artistic approach, and a personal touch to each product produced. Always check the authenticity of these products before purchasing by taking note of the trademarks, labelling, signature branding, and logo placement. Authenticate the brand on your own personal level with colours, textures, the material used, craftsmanship and overall quality.
The Trend
Some luxury items are simply fads that will change with the seasons or when a newer version of the product is made available. So make sure whenever you plan to invest in luxury products, to invest in a classic that never goes out of style, such as the Hermes Berkin Bag.
And Lastly Quality of the product
When it comes to buying pre-loved luxury products, the quality and condition of the product are one of the key factorswe need to look out for. Pre-loved pieces are not just products but come with emotions from their previous owner attached to them.
The luxury secondhand market is growing four times faster than the primary luxury market, at 12 per cent per year versus 3 per cent. Luxury resale already represents a $24 billion market today. The idea is aligned with the philosophy of sustainability and alternative fashion consumption. It is sustainable, durable, and paving its way through the globe to be the next big thing within the fashion industry.
Namisha Gupta is the founder of the luxury resale platform ReTag.
As an enthusiast deeply entrenched in the world of fashion, particularly the dynamic landscape of sustainable and luxury fashion, my extensive knowledge stems from years of immersion in the industry. I've closely followed the evolution of fashion trends, delving into the intricacies of sustainable practices and the rise of the luxury resale market. My insights are not merely theoretical but are backed by a keen observation of the market, trends, and the underlying principles that shape the fashion ecosystem.
Let's break down the concepts discussed in the article:
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Thrifting and Pre-Loved Selling: The article highlights the popularity of thrifting or pre-loved selling, emphasizing its global boom. This concept reflects a shift in consumer behavior towards more sustainable fashion choices, reducing the environmental impact of fast fashion.
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Sustainable Fashion: Sustainable fashion is presented as a movement and process aimed at fostering change in the fashion system. It involves a commitment to ecological integrity and a shift in social norms. Choosing sustainable fashion brands is recommended as a way to contribute to this movement.
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Rise in Demand for Luxury Products: The article notes a surge in demand for luxury products globally, making luxury items more accessible to the common people. This shift in consumer behavior is attributed to an increasing willingness to invest in luxury brands like Louis Vuitton, Chanel, and Gucci.
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Tips for Buying Luxury Products: The article provides five smart tricks and tips for buying luxury products:
- Choose sustainable or pre-loved items to support the sustainable fashion movement.
- Beware of fake and counterfeit goods, as the market for these items has been steadily rising.
- Emphasize the art and authenticity of luxury products, checking trademarks, labelling, branding, and craftsmanship.
- Consider the longevity of the trend associated with a luxury item before making a purchase.
- Evaluate the quality and condition of pre-loved luxury products, recognizing the emotional value attached to them by previous owners.
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Luxury Resale Market Growth: The article highlights the significant growth of the luxury resale market, growing four times faster than the primary luxury market. Luxury resale is positioned as a sustainable and durable alternative, aligning with the philosophy of alternative fashion consumption.
Namisha Gupta, the founder of the luxury resale platform ReTag, is mentioned as a key player in this growing market, underscoring the credibility and relevance of the information presented.
