The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (2024)

The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (1)

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The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (2) The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (3)
  • A wave of department store closures could hit in 2023, according to UBS analysts.
  • Sales are stalling in 2022, but department store closures have stayed flat since early 2021.
  • Analysts predict companies like Kohl's and Nordstrom will be "under pressure" in the first half of 2023.

The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (4)

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The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (6)

A wave of closures may be coming for US department stores.

That's according to analysts at UBS, who predicted this week that national chains could have to shutter some brick-and-mortar locations in 2023 – even those that survived the combined challenges of the retail apocalypse, which devastated the industry from 2017 to 2020, and the pandemic shutdowns.

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That's because months of inflation and a looming recession are eating into sales at mid-tier retailers, analysts say.

"These trends are likely not good for department stores as both luxury companies as well as off-price retailers compete directly with department stores," UBS analysts Jay Sole, Mauricio Serna, Shoshana Pollack, and Tiffany Agard wrote. "We expect department stores to close locations as challenges persist."

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Even before the pandemic hit in early 2020, retailers were struggling. The decade prior had been disastrous for American retail companies, particularly malls and department stores: As many as 9,300 stores closed in 2019 alone, the result of these brands being saddled with mountains of debt at a time when shoppers were increasingly turning to e-commerce.

The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (7)

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Then the pandemic struck, and the industry was hit with an unprecedented number of store closures — according to UBS, the retail industry lost 1,800 stores between January 2020 and March 2021.

Those closures benefitted the stores that remained. Retailers like Macy's, Nordstrom, and Kohl's were able to gain market share by relying on brand partnerships, beauty sales, and off-price stores to drive sales, and adopting new methods to get customers to shop in stores. Midway through 2022, department stores were bucking the otherwise gloomy retail trends, reporting strong first-quarter earnings thanks to resilient shoppers shelling out for apparel and footwear for traveling, socializing, and returning to the office.

But then sales growth began to slow, even as store closures have remained flat since 2021. Department stores like Nordstrom and Kohl's were left with too many stores as consumer spending wanes. Both retailers said during their third-quarter earnings calls in November that sales decelerated in October and early November compared to the year prior. Representatives for Nordstrom and Kohl's did not immediately respond to Insider's request for comment.

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Things didn't improve for department stores during the start of the holidays shopping season. According to Commerce Department data, November department store sales were down nearly 3% from last year, and UBS analysts predict department store sales will "remain under pressure" in the first half of 2023.

Mark Cohen, director of retail studies at Columbia University, shared a similar forecast in September. Mid-tier retailers are at high risk when customers pull back spending because they likely won't see enough wealthier customers filling the gap, unlike value-focused chains like Walmart, Costco, and TJ Maxx, he told Insider at the time.

"These middle players, the middle to better players like Macy's and Nordstrom, are kind of trapped," he said.

He added: "I suspect there's going to be a whole round of restructures, bankruptcies, all sorts of upheaval, as we approach the end of the year into next year."

The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (8)

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I am an expert in retail and market analysis, and my depth of knowledge spans across the dynamics of the US retail industry. With a keen eye on trends, consumer behavior, and economic indicators, I can provide insights into the challenges and opportunities facing department stores, as well as the broader retail landscape.

The recent article suggests that US department stores may face a wave of closures in 2023, according to UBS analysts. As someone deeply versed in the subject matter, I can corroborate this claim with a comprehensive understanding of the factors influencing the retail sector. The evidence presented in the article highlights a combination of challenges, including stagnant sales in 2022, inflation, and the looming threat of a recession. These factors are reportedly impacting mid-tier retailers, including well-known brands like Kohl's and Nordstrom.

The article also refers to the aftermath of the retail apocalypse from 2017 to 2020 and the additional blow dealt by the pandemic, resulting in a significant number of store closures. However, it's noteworthy that some department stores, such as Macy's, Nordstrom, and Kohl's, managed to weather these challenges by implementing strategic measures like brand partnerships, beauty sales, and off-price stores. These strategies initially led to strong first-quarter earnings in 2022.

Despite the initial resilience, the article indicates a reversal in fortunes for department stores, with sales growth slowing down in the latter part of 2022. Notably, the number of store closures has not seen a proportional decrease, leading to a surplus of stores for retailers like Nordstrom and Kohl's. This oversaturation, combined with a decline in consumer spending, poses a significant challenge for mid-tier retailers.

The data from the Commerce Department, cited in the article, further supports the narrative by revealing a nearly 3% decline in November department store sales compared to the previous year. UBS analysts predict that department store sales will continue to be under pressure in the first half of 2023.

To reinforce these observations, the article quotes industry experts, such as Mark Cohen, director of retail studies at Columbia University, who foresees a potential round of restructurings, bankruptcies, and upheavals in the retail sector. Mid-tier retailers, he notes, are particularly vulnerable as they may struggle to attract wealthier customers during economic downturns.

In conclusion, the comprehensive analysis of the current state of department stores, supported by evidence from various sources, underscores the challenges faced by mid-tier retailers in the US market. The convergence of economic factors and shifting consumer preferences may indeed lead to a significant wave of closures in 2023, as predicted by UBS analysts.

The retail apocalypse isn't over: it's coming back to bite department stores, experts warn (2024)

FAQs

Is the retail apocalypse real? ›

A good retail space is getting harder to find with the vacancy rate for shopping centers nationwide at a 15-year low.

Will retail ever come back? ›

Well, at least some of the malls have, according to a study from Coresight Research, which tracks consumer, retail and tech trends. Since the lifting of restrictions and consumer behavior began returning to pre-pandemic normalcy, physical retail has bounced back, Coresight Research said.

Are retail stores dying? ›

Total sales by US department stores are expected to fall from $103 billion in 2018 to only $81 billion by 2026, according to projections from Coresight Research, an analytics firm that tracks the sector. “Decline in inevitable.

What can retailers do to battle the retail apocalypse? ›

Retailers can look to promote products and services across the on- and offline worlds through personal one-to-one marketing delivering email and text offers to mobile phones, potentially when the consumer is near or in one of the retailer's stores.

Will physical stores disappear? ›

Brick-and-mortar stores will definitely not "disappear", but the line between them and ecommerce will continue to blur. Even right now there are rarely any "pure-play" retailers - most sell online, in-store and have a few other delivery options.

What is causing the retail apocalypse? ›

The main factor cited in the closing of retail stores in the retail apocalypse is the shift in consumer habits towards online shopping. Holiday sales for e-commerce increased by an estimated 11% to 20% from 2015 to 2016.

How will retail survive? ›

If traditional retailers hope to survive, they have to turn the one big feature that internet retailers lack—stores—from a liability into an asset. Stores will continue to exist in any foreseeable future—and they can be an effective competitive weapon.

What will retail look like in 5 years? ›

How to prepare for the future of retail. In the next five years, consumers will continue spending offline but as online spend continues to grow, retailers will need to bring together their digital and in-store experiences to make the biggest gains.

What stores are making a comeback? ›

Mall brands from the early 2000s are making a comeback. Business Insider asked analysts what brands have the most potential for turnaround in 2024. Gap, Victoria's Secret, and Bath & Body Works were among the retailers mentioned.

Why is retail shopping no fun anymore? ›

Extreme theft-prevention measures in stores mean many items are locked up, leaving customers waiting for assistance. Inventory issues, supply chain woes, and reduced foot traffic have led to sparser shelves.

Who is the #1 retailer? ›

The largest retailer in the world is Walmart, with a 2022 retail revenue* of $600.9 billion and 10,490 stores across 24 countries. The runner-up is Amazon, with a 2022 retail revenue of $343.3 billion and 589 stores across 21 countries.

Why are malls not popular anymore? ›

Outdated mall model

Another factor that has contributed to the decline of shopping malls is the fact that they are becoming increasingly outdated. With the rise of newer, more modern retail spaces like outlet villages and pop-up shops, malls are starting to look a little bit old-fashioned in comparison.

How do you survive retail? ›

Tips for working in retail
  1. Use nonverbal communication. ...
  2. Take accountability. ...
  3. Ask for help when you need it. ...
  4. Know the store's layout. ...
  5. Let customers touch the product. ...
  6. Respond to your customers. ...
  7. Prepare for the schedule. ...
  8. Maintain a positive work-life balance.
Feb 6, 2024

Why do stores destroy merchandise? ›

Some companies have reportedly burned or deliberately damaged unsold stock to protect their brand. Talbott warns not only is it a huge waste and bad for the environment, but it's not a good look for retailers. Retailers' bottom line depends on customers.

How do I revive my retail business? ›

10 things you should do to save a failing business
  1. Change your mindset. ...
  2. Perform a SWOT analysis. ...
  3. Understand your target market and ideal client. ...
  4. Set SMART objectives and create a plan. ...
  5. Reduce costs and prioritize what you pay. ...
  6. Manage your cash flow. ...
  7. Talk to creditors, don't ignore them. ...
  8. Organize your business.

Is brick-and-mortar dead? ›

Far from it, investors and retailers say. The pandemic was supposed to kill brick-and-mortar retail, which had struggled for years against online competitors.

Why is Walmart closing so many stores? ›

Walmart is shuttering 8 US locations in 2024. See the list. Walmart will close eight locations across four states in 2024 so far. The company cited financial underperformance as the reason for the decisions.

Why are malls closing in America? ›

According to a 2023 Jones Lang LaSalle report, mall vacancies are at their highest levels in the past 15 years, exacerbated by COVID-19 pandemic lockdowns, the proliferation of online shopping, and closures and bankruptcies among popular mall retailers and major department stores that have historically anchored the ...

Is Best Buy closing between 10 and 15 stores due to slowing sales? ›

The company announced in a recent earnings call that it is shutting down 24 stores in the current fiscal year and it intends to close another 10-15 in the 2025 fiscal year. The company, which operates more than 1,000 stores in the U.S., did not announce the locations for the planned closures.

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