The money and salaries behind the Victoria's Secret Fashion Show (2024)

Millions of Americans tune in to watch the Victoria’s Secret Fashion Show in December every year. The production of a fashion show of this magnitude includes a significant number of paychecks being cut. So, we decided to take a deeper look into the salary and pay data of everything “Victoria’s Secret Fashion Show”. From the highest paid supermodels, to the supporting staff/production team, we’ve uncovered it all!

Averagemodel salary

Victoria’s Secret Models are among the highest paid models in the world. These women make anywhere between $100,000-$1,000,000 a year, on average. However, the paychecks increase due to seniority and fame. Some of the most experienced models, like Gisele Bundchen and Adriana Lima, earn significantly more.

Highest paid (senior angels)

Let’s dive into the payrolls of the top 10 highest paid Victoria’s Secret Models, starting with those that receive the largest paychecks. It is important to remember that the salaries of these models are not solely from their appearance in the annual fashion show, but also from their outside fashion endorsem*nt deals. Evidence proves that Victoria’s Secret may be turning into a supermodel launch pad to fame. The idea is for models to build their brand, increase their fame, and fatten their paychecks through endorsem*nts and other opportunities.

Gisele Bundchen is the highest paid Victoria’s Secret model of all time. Bundchen earned an estimated $44 million in 2015 alone and has an outside deal with Under Armour. She has an estimated net worth of $386 million. Following Bundchen, we have Adriana Lima with a $9 million annual salary. Lima also has an endorsem*nt deal with Maybelline. Doutzen Kroes is next with an annual salary of $7.5 million. Alessandra Ambrosio makes $5 million a year and has her own swim line called “Ale by Alessandra Ambrosio”. Candice Swanepoel and Karlie Kloss, also make $5 million a year.

The money and salaries behind the Victoria's Secret Fashion Show (1)

Lower paid (newcomer angels)

The Angels bringing in the least amount of money yearly are often newcomers. Kendall Jenner, the face of Calvin Klein and Vogue, brings in about $4 million a year from her modeling career. Gigi Hadid works externally from Victoria’s Secret with CoverGirl and makes about $2.5 million annually. Lily Aldridge and Martha Hunt end off the list with $2 million each in annual earnings.

Show production

Victoria’s Secret President and CEO Sharen Turney, has disclosed that the fashion show costs an estimate of $22 million up to date. The production of the show costs about $12 million, whereas the promotion for the show is about a $10 million expense. “It’s not as much as you would think and it actually pays for itself five times over”, Turney explains. Part of the shows recuperation costs even occur during the show. With the millions of viewers tuning in to the show, CBS pays Victoria’s Secret over $1 million for the licensing of the show. Don’t forget about the commercials! Reports say that some 30-second ads cost $200,000.

Total paychecks?

The Victoria's Secret Fashion show is a massive/complex production and hundreds of paychecks get cut for each contribution. The total $12 million production cost is divvied up multiple times and trickles down into the deserving pockets. First you have the costs for the venue, staff and equipment. Victoria's Secret also has to pay the world’s best makeup artists, hair stylists, dressers, assistants, event coordinators, and security. You also have the costs of the performers that grace the stage each year alongside the Victoria’s Secret models (this year’s show includes Lady Gaga, Bruno Mars and The Weekend).

Other interesting (at least to us) facts...

  • The “Million Dollar Bras” seen on the runway are actually worth millions! The Victoria’s Secret Fantasy Bras are set in 18 karat gold, 16,000 gemstones and have diamonds, rubies and sapphires. They are usually valued at $2,000,000 each.
  • In 2000, Gisele Bundchen wore a bra with a $15 million price tag, which earned a place in the Guinness World Records as the most expensive item of lingerie ever created.
  • Victoria’s Secret spends about $220 million a year on catalogs sent to customers.
  • A majority of the Victoria's Secret payroll comes from their remarkably high seasonal sales during and following the fashion show. One-third of Victoria’s Secret’s highly-seasonal sales occur in the fourth quarter, which is the most profitable quarter. All in all, the marketing that comes from the show purposely overlaps with holiday sales.
  • So who exactly is Victoria after all? The Victoria’s Secret brand is named after Queen Victoria, England's 19th century monarch.

The money and salaries behind the Victoria's Secret Fashion Show (2024)

FAQs

How much does a model get paid for the Victoria's Secret Fashion Show? ›

$43,868. The estimated total pay for a Model at Victoria's Secret is $43,868 per year.

Who is the highest paid Victoria Secret angel? ›

Gisele Bundchen is the highest paid model in history, the Brazilian has earned millions of dollars for modeling Victoria Secrets clothing, but she is not the only one who has made money in the modeling world.

How much does Kendall Jenner get paid for a runway? ›

Kendall Jenner, $40 million.

How much does a Victoria Secret angel get paid? ›

Estimated average pay

The estimated salary for Model at Victoria's Secret in the United States is $17.41 per hour, which is 25% below the national average of $23.33 per hour.

Who is the highest-paid supermodel? ›

Meet the highest-paid models in the world for year 2022
  • Liu Wen - $19 Million. Chinese model Liu Wen was one of the first Asian models to dominate the fashion industry. ...
  • Joan Smalls - $19 Million. ...
  • Gigi Hadid - $20 Million. ...
  • Adriana Lima - $30 Million. ...
  • Rosie Huntington-Whiteley - $32 Million. ...
  • Gisele Bündchen - $33 Million.
Jul 26, 2022

Who is the most famous Victoria Secret model? ›

Adriana Lima is the most popular and influential Victoria's Secret Angel.

Why is Kendall Jenner the highest paid supermodel? ›

How did the world's highest-paid model get that title? Hint: her income isn't only from modeling! Kendall Jenner's net worth is staggering thanks to her high-profile modeling contracts and her involvement in her family's popular reality TV series, Keeping Up With the Kardashians.

Who is the highest paid black model? ›

Naomi Campbell and Tyra Banks are thought to be the richest black female supermodels . Their careers have spanned decades and they have branched out into other industries including music and TV.

Do the Kardashians still get paid for their show? ›

Kim makes between $7.5 million to $8.3 million per season on The Kardashians. Kim's salary is a sixth of the $100 million Hulu paid the Kardashian-Jenners for The Kardashians, which was divided evenly among the five Kardashian-Jenners—Kourtney, Kim, Khloé, Kendall and Kylie—and their mother, Kris.

Do the Kardashians get paid for their show? ›

With each season amounting to about 20 episodes, each Kardashian-Jenner takes home about $930,000 per episode. This is said to only including Kris, Kourtney, Kim, Khloe, Kendall, Kylie, and Scott.

Who makes more money Gigi or Bella? ›

The sisters are among the highest-paid models of 2022, with Gigi already earning an estimated $20 million, and Bella right behind her with $19m, according to Forbes.

Is Victoria Secret paid weekly or biweekly? ›

41 answers

Every two weeks. Im sure its the same everywhere but we get paid Bi-weekly.

How much do pink models get paid? ›

How much does a Pink Model make? As of Feb 2, 2023, the average annual pay for a Pink Model in the United States is $51,537 a year. Just in case you need a simple salary calculator, that works out to be approximately $24.78 an hour. This is the equivalent of $991/week or $4,294/month.

Do you get paid weekly at Victoria Secret? ›

How much does a part-time associate get paid? Depends on the location, but at mine if you have no experience, it's about $11-12 an hour, and with retail/customer service... They pay bi-weekly if I remember correctly.

Who is the No 1 model in the world? ›

Bella Hadid has become the ultimate it girl. With her sleek runway walk and effortless street style, Hadid has become one of the top models to watch. Gigi Hadid has dominated runway shows since the start of her career.

How much is Kendall Jenner paid to model? ›

According to Forbes, Kendall was the highest paid model in 2017, with earnings of $22 million.

Who is the best female model? ›

Top ten female runway models 2022: In pictures
  • Barbara Valente. Hermes SS22/Catwalk Pictures. ...
  • Blesnya Minher. Alberta Ferretti/Catwalk Pictures. ...
  • Georgia Palmer. Ports 1961/Catwalk Pictures. ...
  • Jade Nguyen. Sportmax SS22/Catwalk Pictures. ...
  • Loli Bahia. ...
  • Mika Schneider. ...
  • Quannah Chasinghorse. ...
  • Quinn Mora.
Jan 24, 2022

Who has the best body in Victoria Secret? ›

Best Victoria's Secret Bodies
  • Best Victoria's Secret Bodies. 1 of 17. Adriana Lima. ...
  • 2 of 17. Candice Swanepoel. ...
  • 3 of 17. Caroline Trentini. ...
  • 4 of 17. Doutzen Kroes. ...
  • 5 of 17. Gigi Hadid. ...
  • 6 of 17. Gisele. ...
  • 7 of 17. Heidi Klum. ...
  • 8 of 17. Helena Christensen.

Which billionaire married a Victoria Secret model? ›

In 2015, Kerr began dating billionaire Snapchat co-founder and CEO Evan Spiegel. In July 2016, Kerr announced her engagement to Spiegel, and they married in May 2017.

Who is the smallest Victoria Secret model? ›

Laetitia Casta was the shortest Victoria's Secret model to date with a height of just 5' 7".

How much do models get paid to walk a runway? ›

You could earn between $200–$1,000, or, instead of payment, get to keep some clothing from the show. Gabriela Pierantoni, the owner of Corestone Models, says experienced runway models could earn $500–$2,500 per show. Supermodels, on the other hand, could make up to $20,000 for a runway show.

Who is the highest paid Instagram model? ›

3- Who is the highest paid Instagram influencer in the US? Kylie Jenner is the richest Instagram influencer in the US in 2022.

What type of modeling pays the most? ›

Editorial and runway fashion models who can attain supermodel status are the highest paid models. Supermodel status comes with a certain degree of celebrity factor that can play a big role in raising a model's fees.

Which model is a billionaire? ›

World's Richest Models, 2021
RankNameNet worth
1Slavica Ecclestone$1.2 Billion
2Victoria Beckham$ 450 Million
3Kathy Ireland$ 370 Million
4Gisele Bundchen$ 360 Million
94 more rows
Dec 26, 2020

Who is the highest paid male runway model? ›

David Gandy is an English male fashion model who has been working in the fashion industry for more than 21 years. He's known for being part of advertising with Dolce & Gabbana, Hugo Boss and other major fashion houses. He's also been involved in the creative process of a number of ad campaigns, including work with M&S.

Who is the top model in America? ›

Here are the models that made it to the top 10 list:
  1. Kendall Jenner. With an incredible 2,740,000 average monthly searches, the oldest Jenner sister makes the top of the list.
  2. Gigi Hadid. ...
  3. Cara Delevingne. ...
  4. Ivanka Trump. ...
  5. Kate Upton. ...
  6. Dakota Johnson. ...
  7. Bella Hadid. ...
  8. Heidi Klum. ...
Oct 23, 2018

Who was suing Kardashians for $100 million? ›

Kim Kardashian, Khloé Kardashian, Kris Jenner, and Kylie Jenner filed paperwork through their attorney to request the money Blac Chyna owes them, following the $100 million defamation and contract interference lawsuit that she lost.

How much does Kim K make a day? ›

How much does Kim Kardashian make a day? Assuming Kardashian, again, makes $80 million per year and there are 365.25 days per secular, solar year, Kardashian makes about $219,028.06 every single day.

How much does Kim Kardashian weigh? ›

“So, I am down to 118 [pounds] again. I got up to 120 [pounds] which was tripping me out,” the reality star, 42, revealed to her personal trainer during a new episode of Hulu's The Kardashians, which premiered on Thursday, November 10.

How much does Kim K make a month? ›

How much does Kim Kardashian make a month? Kardashian haters may be amused by her monthly salary: If we go by her $80 million annual salary, she makes $6,666,666.66 per month. Ahem.

How much did Disney pay for Kardashians? ›

If you look at the numbers per season, the Kardashian-Jenners made $8.3 million (or $7.5 million with Kris' cut) per season of The Kardashians, and $5 million (or $4.5 million with Kris' cut) per season of KUWTK.

How much is Hulu paying The Kardashians for their show? ›

Over 13 years, the Kardashian-Jenner family went from being fame-adjacent to bona fide stars, all while building a booming business empire. But less than two years later, following a lucrative content deal with Hulu for just under $100 million, the family is back in The Kardashians.

How much do fashion show models get paid? ›

You could earn between $200–$1,000, or, instead of payment, get to keep some clothing from the show. Gabriela Pierantoni, the owner of Corestone Models, says experienced runway models could earn $500–$2,500 per show. Supermodels, on the other hand, could make up to $20,000 for a runway show.

How much do supermodels get paid per show? ›

Some models are paid as much as $20,000 per show, while others might not be paid at all, depending on the designer. When you open the pages of a fashion magazine, you will see editorial spreads that are used to tell a story about clothing or showcase new trends.

How much do models get paid to be on the cover of Vogue? ›

As of Feb 4, 2023, the average annual pay for a Vogue Model in the United States is $56,665 a year.

Do you get paid for attending fashion show? ›

Yes, they actually get paid to put in an attendance - and paid rather handsomely at that. It's little surprise seeing as celebrity appearances pull in the paparazzi, and after all, what is a new collection without that little extra publicity?

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