The iconic brand Coca Cola is changing its slogan, but does it work? (2024)

FAQs

Do you think the slogan taste the feeling is effective for Coca-Cola Company? ›

Both the "Open Happiness" and "Taste the Feeling" campaigns were successful in creating emotional connections with consumers and increasing brand loyalty.

While Coca-Cola's formula remains unchanged (aside from the short-lived blunder of New co*ke in 1985), its ever-changing slogans demonstrate that change can be a good thing when it comes to the longevity of a brand. Coca-Cola also keeps things fresh with marketing and a seemingly endless array of new co*ke flavors.

The company has been a pioneer in marketing, communication, branding, innovation, creativity, and advertising, creating a loyal fan base and a cultural phenomenon. But how did Coca-Cola achieve such a level of success and recognition? One of the key factors is its distinctive design, especially its iconic bottle shape.

The current global slogan of Coca-Cola is "Taste the Feeling." However, the company has used many other memorable slogans throughout its history, such as "Delicious and Refreshing" (1904), "The Pause That Refreshes" (1929), and "It's the Real Thing" (1971), among others.

Here's a complete list of every Coca-Cola slogan ever: 1886 - Drink Coca-Cola and enjoy it. 1905 - Coca-Cola revives and sustains.

The campaign is built around the idea of celebrating the joy and happiness that comes from drinking Coca-Cola, and it aims to create an emotional connection between the brand and its customers.

“A Recipe for Magic”—the global campaign celebrating the soul-nourishing combination of a delicious meal, a special moment shared with others and an ice-cold Coca‑Cola—will bring a series of unique physical and digital experiences to fans around the world in 2024.

The initiative has three core objectives: to make 100% of Coca-Cola's packaging recyclable by the year 2025, to use 50% recycled material in all new packaging by 2030, and to have 25% of their beverages sold in refillable packaging by 2030.

In 1969 Coca-Cola released its new advertising campaign, “It's the Real Thing,” which epitomized the Company's attempts to harness contemporary youth's cultural and political turn.

125 Years of Coca‑Cola History

The remarkable story about the evolution of an iconic brand and the company that bears its name. Read about Coca‑Cola advertising, products, and major milestones throughout the first 125 years of its unique history.

What is Coca-Cola's slogan? ›

2005 – Make It Real. 2006 – the co*ke side of life. 2009–2015 – Open Happiness. 2016 – Taste the Feeling.

7 Up (stylized as 7up outside the United States) or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo.

The modern polar bear did not make its debut until the 1993 “Always Coca‑Cola” campaign in a television ad called “Northern Lights.” Since then, the polar bear has appeared in numerous television and print advertisem*nts, becoming one of the most popular symbols of Coca‑Cola.

The first recorded Coca-Cola slogan was in 1900 where they went with the phrasing “For headache and exhaustion, drink Coca-Cola” – granted, it wasn't their most snappy creation.

The company's marketing approach skillfully tells stories of happiness, community, and celebration. By creating an emotional bond with its customers, Coca-Cola becomes more than just a drink—rather, it becomes a shared experience that leaves a lasting impression on millions of people.

The way you feel – that headache – it's mostly caused by dehydration. Something like Coca-Cola has lots of sugar and fluids and will put those back into your body to get your energy levels up. The caffeine will also give you an energy boost."

Hypothesis 2: “Do you think Coca-Cola is a tasty soft drink?” and “Do you think Coca-Cola is a refreshing soft drink?” Are Several Questions Needed Instead of One? Such a question is called a double-barreled question, because two or more questions are combined into one.

The company tagline “Quality You Can Taste” tells customers all they need to know about the experience offered by In-N-Out Burger.