The Coastal Grandmother & Coastal Granddaughter Aesthetic Trend (2024)

FAQs

What is the coastal granddaughter aesthetic? ›

The coastal granddaughter is all about loose-fitting, relaxed clothing that's easy to breeze through the day in. She spends days at the beach or relaxing at home listening to acoustic pop, enjoying a cup of coffee or tea, and reading to her heart's content.

Coastal grandma style has a duality: Relaxed yet refined, casual but elevated. It conveys a warm, inviting, laid-back luxury without being overtly cozy. The lines are clean, and the designs are unembellished and minimal.

But we're here to tell you that Coastal Grandma is out and there's a new look to replace it in 2024: “Eclectic Grandpa.” It takes some of the elements we love about Coastal Grandma fashion — slouchy, comfy casual pieces — and gives them a bit of a twist.

So far, this trend of the Coastal Grandmother (the term was coined on TikTok last year, like every great/terrible idea) has staying power and that's good news for me because… linen. So, so much linen.

While the term 'Coastal Grandmother' was first introduced by TikTok influencer Lex Nicoleta back in 2022, the aesthetic is still relevant for consumers in 2024 and beyond. Nicoleta referenced characters such as Erica Barry, (Diane Keaton), in Nancy Meyer's movie 'Something's Gotta Give' as inspiration for the look.

Coastal Grandmother is a home decor trend that combines the classic and traditional elements with a coastal theme. It is a mix of vintage furnishings, coastal materials, and beachy accents.

An adjacent emerging aesthetic to grandmillennial style is the coastal grandmother look. While there are some similarities between the two, the coastal grandmother look is softer. “It's about neutral classics in lighter shades–not too many bold colors mixed in,” Fortin says.

"Coastal style emphasizes lighter tones in shades of blue, green, beige and white to communicate a relaxed feel. [It also] embraces casual furnishings slipcovered in neutral layers to create a cozy interior while welcoming sisal rugs, sea glass details and gauzy linen drapery."

Celebrities are on board, with the look championed by Gwyneth Paltrow and Kendall Jenner. In creamy chinos, oversized sunglasses and an equally large sun hat, Anne Hathaway lauded the trend on Instagram. “I have been ready for #coastalgrandmother chic since before TikTok was born,” she wrote.

According to personal stylist Christina Stein, to nail the trend, you want to stick to earthy tones, like blues, greens, creams, white, beige and light pinks. Essential pieces include cotton long-sleeve shirts, sweaters, cargo pants and hats.

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Coastal Granddaughter is an aesthetic based on its name, the "younger" counterpart to Coastal Grandmother. It is centered around the beach and the seaside. Blue is a prominent color in the aesthetic.

The antithesis of the Coastal Grandmother trend and its put-together penchant for neutrals, the Fancy Grandma is less 'Diane Keaton' in Something's Gotta Give and more 'Yetta' from The Nanny (with a good dose of The Golden Girls).

What Does Coastal Cowgirl Mean, Exactly? The coastal cowgirl aesthetic is all about embracing both the wild west and beachy vibes. Think timeless cowboy boots paired with flowy sundresses or skirts, denim cutoffs with fringed crop tops or graphic tees, and plenty of turquoise jewelry to top it all off.

In this previous blog post from last year, I said, “The coastal grandmother style is comprised of simple elements thrown together in a somewhat careless but comfortable manner. The individual pieces are often classic or even preppy, but they're worn with a nod to the natural and relaxed style aesthetics.”

The 'Coastal Grandmother' trend is viral! an aesthetic inspired by classic effortlessly styled (but comfortable) middle-aged women, who are the perfect host, who effortlessly plan and lay out afternoon spreads, against the bright airy life of coastal living.

Granny, a southern belle, claims her throne in 11 states, predominantly in the South. Grammy is a modern favorite, securing its spot as the top pick in 8 states. In two states, MeeMaw and MeeMom get all the love.

Coastal grandmothers elevate life's simple pleasures. She rises from her crisply appointed beige, cream, and white bedroom accented with fresh flowers from her garden on the bedside table. Her porch overlooks the water as she enjoys a sunrise while sipping coffee in her striped linen pajama set.

Coconut Girl (also known as Malibu Barbie and Key West Kitten) centers around the Nymphet interpretation of tropical beaches typically associated with Florida from the 1960s to the 2000s. It creates an atmosphere that expresses the femininity and youth associated with young women vacationing during the summertime.

Modern coastal-style homes are a beautiful fusion of traditional coastal design and modern aesthetics. These homes feature clean lines, natural materials like wood and stone, and large windows and sliding glass doors that create an open and airy feel.

What aesthetic is beachy? ›

Minimalist: Clean lines, simple patterns, and a pared-back color palette define the minimalist beach aesthetic. This style is all about understated elegance—think monochrome bikinis, sleek one-pieces, and unadorned cover-ups. Tropical: Nothing says 'beach-ready' quite like a burst of tropical prints.

What Does Coastal Cowgirl Mean, Exactly? The coastal cowgirl aesthetic is all about embracing both the wild west and beachy vibes. Think timeless cowboy boots paired with flowy sundresses or skirts, denim cutoffs with fringed crop tops or graphic tees, and plenty of turquoise jewelry to top it all off.