The Big Four in Fashion and Beauty (2024)

A League of Their Own

In my previous article which was dedicated to the history of the Hermès brand I coined the phrase ‘The Big Four in Fashion and Beauty’. In this article of mine I would like to expand on the concept of The Big 4 in Fashion and Beauty because I believe that it will be very useful to all other brands to be cognizant of what they lack at present and what they need to acquire in the future in order to join the stellar club of The Big 4 in Fashion and Beauty. I would like to remind you that The Big Four in Fashion and Beauty comprise Hermès, Louis Vuitton, Dior, and Chanel. Those high-end fashion, fragrance, and luxury beauty brands have formed a league of their own and every other brand would love to achieve their status.

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Of course, I am well aware of the fact that currently Louis Vuitton do not have their own luxury beauty line. However, I have no doubt that it is a matter of time for Louis Vuitton to launch their own luxury beauty products. By the way, Hermès started their luxury beauty business only in 2020. Yet, narrowing down the concept of the Big 4 only to fashion would do injustice to those glorious brands because the makeup and the other luxury beauty products offered by them are an extremely important part of their image (and of their market profits as well).

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So, the key question that everyone would ask about the Big 4 is: What sets them apart from all other high-end fashion and luxury beauty brands? Or to put the same question in another way: why do the Big Four stand out among all other brands? Here come my answers 😊

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Traditions, traditions, traditions

The key defining feature or an attribute of the Big 4 in Fashion and Beauty is without doubt their past. It has taken quite a lot of time for Hermès, Louis Vuitton, Dior, and Chanel to become the most revered brands in the worlds of fashion, perfumery, and luxury beauty. As I pointed out about the Hermès brand in my previous blog post, their foundations were laid exactly two centuries ago and Hermès had to maintain their reputation for being a superior manufacturer of luxury goods for quite some time before being recognized as one of the top fashion brands in the world. So, the history of the Hermès, Louis Vuitton, Dior, and Chanel brands is probably the most important aspect of their greatness and exclusivity.

Some kind of magic

It is sometimes impossible to explain why we like so much a particular product or a brand (or a music band or a movie for that matter) because we can fully realize that we are strongly attracted to the product or brand in question and at the same time we are not too critical of potential deficiencies or flaws in the product or the brand. This phenomenon is due to the reputation of the brand which makes people fall in love with almost every product offered by the brand they adore. So, I might conclude that the Hermès, Louis Vuitton, Dior, and Chanel brands have some halo around them or mojo if you will. And believe me – this intangible trait of the Big 4 is equally important to their fans as their history and status.

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Strong following of the Big Four in Fashion and Beauty

The afficionados of the Hermès, Louis Vuitton, Dior, and Chanel brands are countless. Moreover, the fans of any of the Big Four brands are fervent and loyal collectors of their products. So, without their die-hard fans the Big 4 would have never risen to their current A1 status.

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The Paris cult

The Big 4 in Fashion and Beauty have all strong connections to Paris. And Paris is a magical place as I have explained in this blog post of mine. Therefore, the Big 4 have succeeded in ‘stealing’ some particles from the irresistible charm of Paris and using them for their own benefit. I simply can’t blame them for doing it. Wouldn’t you? 😊

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The status associated with the Big 4 in Fashion and Beauty

The Hermès, Louis Vuitton, Dior, and Chanel brands offer not only extremely expensive and high-quality goods to their customers. What their clients buy as well is the status that everyone always associates with those top and high-end fashion, fragrance, and luxury beauty brands. The Big 4 offer positional goods and thus their products easily convey very high status in society to the persons who can afford them.

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The marketing strategies of the Big 4 in Fashion and Beauty

In some of my previous articles I had the chance to analyze the unusual and sometimes even bizarre marketing strategies of the Big 4 brands. It should come as no surprise to anyone that the Big Four have gathered top talents in their marketing teams and the efforts of those talented marketing experts more often than not pay off quite nicely.

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The superb quality of their products

It goes without saying that the quality of most of the products offered by the Big 4 is simply first-rate. Actually the products of the Big 4 are synonymous with top quality.

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Wide range of products

I am sure that a lot of people do not realize that the Big 4 have such a wide portfolio of luxury products that it is hard even for their most dedicated fans to keep tabs on everything that is launched by the respective Big 4 brand within a given year. Accordingly, this commodity diversity brings a lot of prestige and finally success to the Big 4 brands.

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Constant development and innovation

I have given a lot of examples in my blog posts about the consistent efforts exerted by the Big 4 brands in improving their luxury beauty products or coming up with some revolutionary ideas about new products. It is no coincidence that the Big Four are trend-setters in the worlds of high-end fashion, fragrances, and luxury beauty.

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Geography

The products manufactured by the Big 4 can be found anywhere in the world. The demand for their products is always very high despite their steep prices. The Big 4 are using various supply chains for their products but what matters most is that every country all over the world has access to at least some of the products offered by the Big 4.

And maybe something else as well?

Well, I might have skipped a key characteristic of the Big 4 in Fashion and Beauty but I have not done it on purpose. Therefore, if you can think of an attribute of the Big 4 in Fashion and Beauty that has eluded me, please subscribe to my YouTube channel and/or follow me on Instagram and share on those media your hot take on this issue. Thank you in advance!

Read my article on the history and the achievements of Hermès HERE

You can read my article on the one and only Coco Chanel HERE

Subscribe to my YouTube channel for luxury beauty, skincare, and fragrance reviews

Follow me on Instagram

The Big Four in Fashion and Beauty (2024)

FAQs

What is the Big Four in fashion? ›

The Big Four, sometimes referred to as The Big 4, is the name given in fashion to the four most notable Vogue covers; American Vogue, British Vogue, Vogue France and Vogue Italia.

Why is fashion week important? ›

A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashion trends for the current and approaching seasons.

Is Dallas a fashion capital? ›

Dallas is a hub for fashion, retail and luxury in modern-day Texas (as you can tell by our Dallas Apartments) and now you know why!

What are the 4 fashion personalities? ›

There are four main style personalities—expressive, romantic, classic, and relaxed— but most people will display aspects of two or three personalities. The varying fashion personalities explain why people have different tastes in clothing and styling.

What makes Big 4 special? ›

Aside from auditing services, the Big Four offer tax, strategy and management consulting, valuation, market research, assurance, and legal advisory services. They are the leading source of tax law interpretation and experts on changes in accounting and auditing standards.

Why is fashion important importance? ›

Fashion is crucial to history because it sets the tone for how people present themselves in every era. Everyone lives through fashion, sometimes by choice and sometimes because of societal rules. Clothes are a basic human need.

Why is fashion important to society? ›

Fashion keeps a society lively through different new styles and subsequent changes. Fashion promotes social changes from time to time and also respects traditions and customs in society. Fashion encourages to modify or amend all those customs that are rigid and have no relevancy anymore.

What is the most important fashion week in the world? ›

The "Big Four" events are the Paris Fashion Week, Milan Fashion Week, New York Fashion Week,and London Fashion Week. Among the most popular fashion weeks is also Arab Fashion Week, Vancouver Fashion Week, and Russia Fashion Week.

What are the fashion 4 cities? ›

Called the "Big Four", the most prominent fashion capitals of the world—in chronological order of their eponymous fashion weeks, are New York City, London, Milan, and Paris, which receive the majority of press coverage.

What clothing is Texas known for? ›

There's the fundamental ranch-hand style, which depends on clothes tough enough to withstand the demands of life on the range: long, snug-fitting boot-cut jeans (preferably Wrangler or Lee) that bunch up at the bottom, worn with a belt featuring a big ol' buckle, scuffed-up calfskin cowboy boots, crisp Western shirt, ...

What is the best city in Texas for fashion? ›

Austin is the state capital of Texas. And it's the fashion capital of the Lone Star State, too.

What are the 5 C's of fashion? ›

The five C's of chic summer dressing are crochet dresses, cropped jackets, saturated colours, belly chains, and grown-up cutouts.

What are the 7 Rs of fashion? ›

The 7Rs of Fashion
  • Reduce.
  • Reuse.
  • Repurpose.
  • Repair.

Which Big 4 is hardest to get into? ›

EY and PwC are harder to estimate. EY is the second biggest of the Big Four in terms of headcount, which lends credence to this claim in 2019 that their acceptance rate was approximately 3.5%, based on 69,000 global hires from 2,000,000 global applicants.

Who is the oldest Big Four? ›

Klynveld Peat Marwick Goerdeler (KPMG)

Among the Big 4, KPMG is the oldest firm, with its earliest parent company founded in 1818. In 1911, William Barclay Peat & co merged with Marwick Mitchell & co to form Peat Marwick.

Is 1 year at Big 4 enough? ›

Expedited Accounting Career Path

Because of the size and type of clients, many equate a year of work at a Big 4 firm with two to three years of work anywhere else in the industry. This experience alone can fast-track professionals to senior roles, increasing earning potential and job security.

What is the true purpose of fashion? ›

Fashion Is The Form Of Self-Expression Through Art

The truth is, art is the essence of life, and it assists in the innovation and articulation of self. Every single piece of clothing we put on with a certain measure of imagination makes for an outstanding fashion explanation.

How does fashion help you express yourself? ›

Through our clothing, we are able to non-verbally communicate a part of our personality. Whether that be expressing your sensitive side by wearing floral print or indicating you're an extravert by wearing an eye-catching statement piece.

What are the benefits of fashion? ›

Why is fashion important?
  • Confidence boost.
  • Sense of accomplishment.
  • Consistent wardrobe.
  • Creativity.
  • Happiness boost.
  • Better focus.
Sep 30, 2022

How does fashion bring people together? ›

When shamelessly dressing the way you want with others, there is a sense of shared freedom and expression. Fashion introduces people to one another by acknowledging their tastes. It is a form of communication that can lead to friendships and consistently be a source of bonding.

How does fashion affect people's lives? ›

Such new fashion trends also affect the psychology of younger generations, and hence, if they do not get it, then it badly affects their minds and (likely) they become victims of psychological disorders such as eating disorders, mental illness, stress, etc.

What is fashion in simple words? ›

fashion is the most general term and applies to any way of dressing, behaving, writing, or performing that is favored at any one time or place. the current fashion. style often implies a distinctive fashion adopted by people of taste.

What are the 4 biggest fashion weeks? ›

Paris Fashion Week, New York Fashion Week, London Fashion Week and Milan Fashion Week are the most known Fashion Weeks around the world, attracting buyers, the media, celebrities, top models and designers who proudly present their latest collections.

What is the biggest Fashion Week in the US? ›

New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international fashion collections are shown to buyers, the press, and the general public.

What is the fashion capital of USA? ›

1. New York, USA. New York is recognized as the official capital of US fashion. The New York Fashion Show brings together the world's best designers every year to show the eccentric, fantastic looks of the new season.

Which country has best fashion? ›

France. It is difficult to overstate the influence France has on the world, both in the past and today. Located in Western Europe, France is one of the world's oldest countries, and its reach extends around the globe through science, politics, economics and perhaps above all, culture.

What is the most fashionable city in the US? ›

New York City, New York

Not only is New York City one of the most fashionable cities in the country, it is also a top contender in the world. Home to the best fashion design schools, FIT, Parsons, and Pratt Institute, New York is producing the brightest new talent.

What culture is unique to Texas? ›

Ranch and cowboy culture

Texas has made a strong mark on national and international pop culture. The entire state is strongly associated with the image of the cowboy shown in westerns and in country western music. The state's numerous oil tycoons are also a popular pop culture topic as seen in the hit TV series Dallas.

Why is Texas shape so iconic? ›

With the straight lines and right angles juxtaposed to the curves of the Rio Grande and the Gulf Coast, Texas has enough individual character to be immediately recognizable,” asserted Caserta. “Those straight lines connect it to modernity.

What is the most Boujee city in Texas? ›

Southlake tops list of richest cities in Texas, study says.

What is the safest city in Texas? ›

1. Trophy Club. The safest city in Texas is Trophy Club, which has a crime rate that is 87% below the state average. Though this small town was originally developed as a rural getaway for Dallas residents, Trophy Club has become well-known for its livability over recent years.

Which Big 4 is most prestigious? ›

A quick overview of the firms

PwC is the largest by revenue and the most prestigious of the Big Four with a strong and established audit client base. Deloitte is just a fraction smaller than PwC.

What is Big 4 and why are they called so? ›

What is the Big 4? The Big 4 are the four largest international accounting and professional services firms. They are Deloitte, EY, KPMG and PwC. Each provides audit, tax, consulting and financial advisory services to major corporations.

Is the Big 4 now the Big 5? ›

The big 5 accounting firms were the largest accounting firms in the world until 2002. They were formed from the big eight accounting firms. They were formed from many smaller member firms and would later go on to create the big 4 firms. They ceased being the 8 biggest accounting firms in the world in 1989.

What are the big four fashion capitals of the 21st? ›

Called the "Big Four", the most prominent fashion capitals of the world—in chronological order of their eponymous fashion weeks, are New York City, London, Milan, and Paris, which receive the majority of press coverage.

Can a low GPA get into Big 4? ›

We would, however, say that the minimum GPA required is 3.0. But if you find that yours is a bit lower than that, just work on your GPA for grad school, gain work experience, or take on leadership roles during your academic career.

Which of the Big 4 is hardest to get into? ›

EY and PwC are harder to estimate. EY is the second biggest of the Big Four in terms of headcount, which lends credence to this claim in 2019 that their acceptance rate was approximately 3.5%, based on 69,000 global hires from 2,000,000 global applicants.

Which Big 4 pays the least? ›

At the more junior levels, Accenture continues to lead the way, with KPMG consistently having the lowest minimum pay. Accenture pays at least $96,000 for professionals with at least three years of experience, while Deloitte was just behind at $95,000.

How valuable is Big 4 experience? ›

This experience is incredibly valuable by itself and is even more valuable if you want to continue your career working in publicly traded companies. At a certain level of experience (usually manager and beyond), it can also be pretty difficult to land a job at a publicly traded company without this type of experience.

Is Big 4 a good career? ›

If you want to work in an international environment where you can learn a lot and grow fast, without entirely sacrificing your life and health for a few extra bucks (especially right out of university), the Big 4s are a good place to start.

Is it hard to get into EY? ›

On a serious note, yes getting into the Big 4 is challenging, but not very difficult if you have the right qualification and attitude. Originally Answered: Is it difficult to get a job in a Big Four (Deloitte, EY, KPMG and PwC)? Yes, acceptance is about 5% on average.

Why is Big 3 better than Big 4? ›

Typically, the Big 4 apply specific, predetermined tools to problems within defined subsets of the client company. This is very different from the Big 3 consulting firms, which employ more wide-ranging, free-form solution-finding processes and deal with the client company as a whole.

Was Arthur Andersen Big 5? ›

The Andersen Effect gets its name from former Chicago-based accounting firm Arthur Andersen LLP. By 2001, Arthur Andersen had grown into one of the Big 5 accounting firms, joining the likes of PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young, and KPMG.

What are the 4 fashion weeks? ›

The "Big Four" events are the Paris Fashion Week, Milan Fashion Week, New York Fashion Week,and London Fashion Week. Among the most popular fashion weeks is also Arab Fashion Week, Vancouver Fashion Week, and Russia Fashion Week.

Which is the mother city of fashion? ›

Paris has been considered the style and fashion capital of the world since the 16th century, and it has been influential in the fashion world ever since.

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