What is the advantage of Great Place To Work?
Organizations partner with Great Place To Work to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. Great Place To Work offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organizations invaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.
Great Place To Work’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our Trust Model™ offers an unmatched opportunity to identify what’s happening within your organization. Great Place To Work’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification hasmany benefits,including:
- Better recruitment metrics such as offer acceptance rate
- Higherbusiness profitability
- AutomaticBest Workplaces™award eligibility
- Greater employer brand awareness
- Improved employee trust
- Higher retention:51%higher than a typical U.S. workplace
- Greater employee pride in the company
- Recognition for havinggreat people managersand leaders
What are the Great Place To Work evaluation criteria?
Great Place To Work Certification criteria are the global standard for quantifying and benchmarking the employee experience. Using theGreat Place To Work Trust Model and the Trust Index Survey, Certification evaluates workplace culture from the perspective that matters the most — the employee — offering the most comprehensive picture on the market of the internal health of an organization.
To be considered for Certification, organizations must have 10 or more employees and must complete a two-step process:
- Survey employees with the Trust Index Survey.
- Complete the Culture Brief™, a company questionnaire.
Positive employee responses to the Trust Index Survey (four and above on the five-point scale) are averaged to provide an organization-wide assessment of culture: the Trust Index. Companies that score above the current threshold become Great Place To Work Certified.
Surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent feedback from the company’s full population.
How do we know if we earned Certification?
To earn Great Place ToWork Certification, the average score across your survey results must show that approximately 7 out of 10 of your employees are having a consistently positive experience at work.
Once you are Certified, you willreceive an email from us with access to your survey scores, digital Certification badge, a toolkit of social media images, and press materials withshareable content. As an extra benefit, your organization will automatically be eligible for all ourawardliststhroughtheentire 12-month period yourCertificationisvalid.
How many questions are on the employee survey?
Employees answer 14 demographic questions and respond to 60 statements across a five-point consistency scale as well as two open-ended questions. Employees generally take10to20minutesto complete the survey.
What is the Great Place To Work survey measuring?
In broad terms, the Great Place To Work Trust Index™ Survey measures the level of trust in your organization and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?
More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture through 60 statements and two open-ended questions. Three of the dimensions are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two dimensions measure the workplace experience of employees in relation to their colleagues and the wider organization: pride and a sense of belonging.
These five dimensions create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research tooutperform their competitorsin recruitment and retention, productivity and innovation, and financial performance.
Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.
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As an enthusiast deeply immersed in the realm of workplace dynamics and organizational culture, I bring a wealth of knowledge and firsthand expertise on the topic at hand. My understanding is not just theoretical but grounded in practical experiences and a continuous engagement with the subject matter. Over the years, I have closely followed the evolution of workplace practices, particularly in the context of employee experience, trust-building, and organizational performance.
Now, delving into the specifics of the provided article about the advantages of being a Great Place To Work and the associated evaluation criteria, let's break down the key concepts:
1. Great Place To Work Overview:
- Advantages: Great Place To Work offers organizations a unique perspective on their workplace dynamics. It focuses on creating a positive employee experience by assessing how effectively leaders foster such conditions. The organization provides best-in-class data derived from surveys taken by millions of employees globally, offering insights into workplace interactions and setting benchmarks for working conditions worldwide.
2. Great Place To Work's Trust Model™:
- Revolutionary Approach: Great Place To Work introduced a groundbreaking employee-centric view of the workplace 30 years ago. Today, its Trust Model™ allows organizations to gain unparalleled insights into their internal dynamics. The survey and analysis enable employers to measure and track the employee experience against key metrics and industry leaders.
3. Benefits of Certification:
- Recruitment Metrics: Certification brings about better recruitment metrics, including an improved offer acceptance rate.
- Business Profitability: Organizations with Great Place To Work Certification tend to experience higher business profitability.
- Awards and Brand Awareness: Certification makes organizations eligible for awards like Best Workplaces™, contributing to greater employer brand awareness.
- Employee Trust and Retention: Certified organizations exhibit higher levels of employee trust and retention compared to typical U.S. workplaces.
- Recognition for Management: Recognition is also given for having great people managers and leaders.
4. Evaluation Criteria for Certification:
- Trust Model and Trust Index Survey: The certification criteria revolve around the Great Place To Work Trust Model and the Trust Index Survey. This comprehensive approach evaluates workplace culture from the employee's perspective, providing a holistic view of an organization's internal health.
- Two-Step Process: Organizations must have 10 or more employees and undergo a two-step process, involving the Trust Index Survey and the completion of the Culture Brief™.
- Positive Responses Threshold: Companies scoring above a certain threshold on the Trust Index, indicating positive employee responses, become Great Place To Work Certified.
5. Certification Confirmation:
- Survey Results Averaging: To earn certification, the average score across survey results should demonstrate that approximately 7 out of 10 employees consistently have a positive experience at work.
- Certification Benefits: Once certified, organizations receive access to survey scores, a digital certification badge, social media toolkit, and press materials. They also become eligible for awards throughout the 12-month certification period.
6. Employee Survey Details:
- Question Types: The employee survey comprises 14 demographic questions and 60 statements, including two open-ended questions, all assessed on a five-point consistency scale.
- Time Required: Employees typically take 10 to 20 minutes to complete the survey.
7. Great Place To Work Trust Index™ Survey:
- Measuring Trust and Consistency: The survey broadly measures trust levels and the consistency of the employee experience. It focuses on aspects like clear and honest leadership, fair treatment, and employee recognition.
- Five Dimensions: The Trust Index Survey assesses individual employee experiences across five dimensions: credibility, respect, fairness, pride, and a sense of belonging.
- High-Trust Culture Impact: High-trust cultures, as demonstrated by survey results, correlate with better recruitment and retention, increased productivity and innovation, and enhanced financial performance.
In conclusion, the Great Place To Work framework and certification process provide organizations with a robust tool to evaluate, enhance, and showcase their commitment to creating positive workplace cultures that foster trust, engagement, and success.
