Supreme Brand Report (2024)

FAQs

What are the weaknesses of Supreme brand? ›

One of the reasons behind Supreme's decreasing popularity is oversaturation. In recent years, the brand has released more and more products, and many of them have been widely available. This oversaturation has led to a decline in demand for the brand's products and has made it less exclusive.

Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends. The company makes skateboards in addition to clothing and accessories.

Because there is money to be made, and all of Supreme's drops are produced in limited quantities. Take into consideration that it's literally the most hyped brand in the world, and the fact demand for Supreme totally outstrips supply, then you can probably get why resale prices can literally skyrocket.

A dispute over the use of images depicting lynching and slavery led to the Black creative director's departure from the streetwear giant. When Supreme appointed its new creative director Tremaine Emory, a 42-year-old admired for his work at Stussy and with designer Virgil Abloh, the menswear community rejoiced.

Unfortunately, Supreme does not provide sufficient information about reducing its impact, which is why it rates “Very Poor” on environmental impact, labour conditions, and animal welfare.

The resale value of Supreme products was and continues to be insanely high. In 2020, Supreme was the most popular brand on the secondary market, with just a regular Supreme t-shirt selling for 2.2 times its retail value and some pieces being sold for as much as ten times their value.

Alice Price, apparel analyst at GlobalData, told Just Style that while it was once a frontrunner in the streetwear scene, Supreme reported a 6.8% decline in revenue for the year ending March 2023.

Already a few years later, VF Group (the company that owns the likes of The North Face and Vans) purchased Supreme for a staggering sum of 2,1 billion dollars.

The supreme target group is for young people aged 15-35 (Winter, 2017). According to Chayka (2012), the brand's loyal fans are often the youngest, and for consumer behavior established by the brand, the main characteristics are habit and loyalty.

Is Supreme owned by Gucci? ›

Supreme is currently a brand owned by VF Corporation, an American worldwide apparel and footwear company. VF Corporation purchased Supreme in December 2020 for $2.1 billion. This corporation also owns other well-known brands like The North Face and Vans.

The brand's products can also feature innovative designs and variations on the Supreme logo. They are continually creating new designs to keep the product exciting. On the other hand, as we know the law of supply and demand states that if there is low supply and high demand, then the product will become more expensive.

Supreme remains one of the biggest brands on the planet but it isn't nearly as culturally powerful as it was, say, five or six years ago, and the decline is tangible: not in the quality of its product, not in the power of the branding, but the lack of buzz around what was once the buzziest brand in the world.

Some of these are the casuals – those with a passing interest in fashion and streetwear culture who might buy a Supreme piece once or twice simply because it they think it looks good. And for the most part, Supreme's clothing does look good, despite what many elitist detractors may tell you.

While Supreme is not typically considered a traditional luxury brand like Chanel or Hermes, it has become a highly coveted and influential brand within the fashion industry.

It is essential to consider drawbacks, limitations, challenges, and areas for improvement when conducting a SWOT analysis of brand identity. These weaknesses can include poor customer service, outdated technology or design, lack of innovation, ineffective marketing strategies, or negative public perception.

The fact of the matter is, there's far less Supreme items in the world than there are people who want to buy Supreme items. It's been that way since almost the very start, and the scarcity of product seems only set to increase in the foreseeable future as demand continues to grow while supply remains the same.