Supermarket consumer satisfaction - Walmart U.S. 2024 | Statista (2024)

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Feb 28, 2024

Customer satisfaction with Walmart was lower than the national average for supermarkets in the United States in 2024. Walmart recorded an index score of 74, which was five index points below the average supermarket rating of 79. The index score is based on a 100-point scale. The highest-ranking supermarket in that year was the trio of H-E-B, Costco and Publix, with a score of 85 each.

Walmart origins

Walmart, formerly known as Wal-Mart Stores, Inc., is the world’s largest retail company, with total global revenue amounting to 611 billion U.S. dollars in fiscal year ended January, 2024. The first Walmart store was opened in Rogers, Arkansas by Sam Walton in 1962. The company went public in 1970 as it continued to expand. With store growth came new store formats – the first Sam’s Club membership-only warehouse retailer opened in 1983 and the first Walmart Supercenter in 1988. The company went on to expand into Central and South America, Canada, China, South Africa and the United Kingdom. In 2023, there were over 10,000 Walmart stores worldwide.

Supermarket consumer satisfaction with Walmart in the United States from 2008 to 2024

CharacteristicSupermarket averageWalmart
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Supermarket consumer satisfaction - Walmart U.S. 2024 | Statista (2024)

FAQs

What is Walmart's customer satisfaction score? ›

Customer satisfaction with Walmart was lower than the national average for supermarkets in the United States in 2024. Walmart recorded an index score of 74, which was five index points below the average supermarket rating of 79. The index score is based on a 100-point scale.

What is Costco's customer satisfaction score? ›

United States: consumer satisfaction selected department and discount stores 2023. In 2023, Costco and Macy's scored highest on the consumer satisfaction index for department and discount stores in the United States with a rating of 82, five points above the average rating of 77.

How many consumers does Walmart have? ›

In fiscal year 2024, there were approximately 255 million customer visits each week to Walmart stores throughout the world, up from 240 million on a weekly average a year earlier.

Is Walmart just in the US? ›

Today, Walmart operates more than 10,500 stores and clubs in 19 countries and eCommerce websites. As of the end of FY2024, we employed approximately 2.1 million associates worldwide, with approximately 1.6 million associates in the U.S.

What percentage of customers are loyal to Walmart? ›

Walmart also has among the highest customer loyalty of the leading retailers profiled by Numerator. More than 95% of its shoppers visited the store two or more times last year. Additionally, the brand's customer satisfaction scores improved significantly from the year before.

Who is Walmart's ideal customer? ›

Walmart's Target Audience

The target audience of Walmart is low to middle-class rural families. These people want to shop conveniently in a single location. The price and discounts are something they look for while shopping.

What is the NPS score for Amazon? ›

When it comes to customer loyalty, Amazon achieves an NPS of 73. Based on the global NPS standards any score above 0 would be considered "good", with 50 and above classified as excellent, and 70 or higher as world class.

What is the best customer satisfaction score? ›

While CSAT scores vary by industry, a good score typically falls between 75% and 85%. Since CSAT measures only your promoter scores, obtaining a near-perfect score is difficult. Having a score of 75% means that three out of every four customers gave you a positive score instead of a negative or neutral one.

What is the customer goodwill score? ›

CSAT score calculator
Response5-point scoring10-point scoring
Very satisfied59–10
Satisfied47–8
Neutral35–6
Dissatisfied23–4
1 more row
Mar 6, 2024

Who is number 1 Walmart or Amazon? ›

For years, Walmart has held the title of America's biggest retailer by revenue, with sales reaching $648 billion last year. But Amazon is closing in fast with $575 billion in revenue, growing at a rate of 12% compared to Walmart's 6%. If this trend continues, Amazon could soon overtake Walmart.

Why is Walmart changing their name? ›

While Wal-Mart Stores as a corporate legal name is rarely used in public-facing materials or in stores themselves, CEO Doug McMillon said in a statement that he felt the name change was needed to be “consistent with the idea that you can shop us however you like as a customer.” He added: “Our customers know us as ...

Where is the busiest Walmart in the United States? ›

In fact, the Doral Walmart has the highest sales of any store in the entire country. A spokesman confirmed the fact to CBS Miami. The location's proximity to the airport apparently plays a large part in booming sales as foreigners like to stock up on Walmart's cheap goods before heading home.

What is the future of Walmart? ›

In the next five years, Walmart is planning to build or convert more than 150 stores, while simultaneously continuing our program to remodel existing stores. These efforts represent millions of dollars in capital investment of labor, supplies and tax revenue, which benefit their respective communities.

Is there a Walmart in China? ›

Walmart China

Walmart has been at the forefront of retail modernization in China since 1996, when we opened a hypermarket and Sam's Club in Shenzhen. We now serve communities nationwide as a leader in omnichannel retail. We delight customers through nearly 400 stores and clubs as well as multiple e-commerce platforms.

What is Walmart happiness score? ›

Walmart employees rate their happiness at the workplace a "C-" (based on 27299 ratings). The Happiness score describes employees well-being based on various topics such as positivity in the workplace, opportunities for professional growth, and satisfaction towards compensation and benefits.

What is the customer satisfaction score? ›

CSAT, or customer satisfaction score, is a commonly used metric that indicates how satisfied customers are with a company's products or services. It's measured through customer feedback and expressed as a percentage (100% would be fantastic – 0% would be terrible).

What is the Walmart scorecard? ›

The Supplier Performance Scorecard, also known simply as the "Scorecard" is a same page thinking document commonly used by Walmart Buyers and Replenishment Teams.

What is the Z score of Walmart? ›

Walmart has a Altman Z-Score of 5.39, indicating it is in Safe Zones. This implies the Altman Z-Score is strong. The zones of discrimination were as such: When Altman Z-Score <= 1.8, it is in Distress Zones.

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