Sheinside Changes Its Brand Name As Well As Its Domain Name To SheIn (2024)

FAQs

Is Shein the same as sheinside? ›

The firm's name changed again in 2015 from Sheinside to Shein, claiming that it needed a name that was simpler to remember and easy to find online.

In 2014, Shein completed the acquisition of Romwe, a Chinese e-commerce retailer, transforming itself into a fully integrated retail company. In 2015, the company underwent another name change, switching from Sheinside to Shein.

Shein has become one of the globe's most dominant fast-fashion players. The company's success has been mired by its ties to China and allegations that it uses forced labor in its supply chain, violates labor laws and steals designs from independent artists.

The e-commerce brand, which is reliant on digital influencer marketing to generate the majority of its advertising, has been found to severely underpaid workers, exploit and plagiarize the designs of emerging creatives, has reportedly sold Nazi symbols and produces garments that contain an unsafe level of toxic ...

Shein officially claims that it was founded in 2012, but it has been reported that the company was established in 2008 as ZZKKO and later renamed as SheInside in 2012, when it branched into wedding dresses. Three years later, the company rebranded to Shein, as it sought a name that was shorter and easier to remember.

Reformation is a clothing brand that makes sustainable and fashionable clothes similar to SHEIN but of much higher quality. It offers a collection of stylish garments for petite up to extended sizes. Reformation uses sustainable materials such as organic cotton, recycled cotton, linen, and Tencel lyocell.

Shein operates as a legitimate online store on its website and app. With its roots in China and operational headquarters now in Singapore, Shein is known for an endless selection of stylish clothes and trendy accessories at appealing prices.

Temu sued Shein in December 2023, accusing it of anticompetitive behavior. Temu is facing two ongoing class action lawsuits which accuse it of intentionally loading dangerous malware and spyware onto users' devices and failing to comply with security standards, among other claims.

Rumors about SHEIN being cancelled may stem from the general scrutiny fast fashion brands face regarding sustainability and ethical practices. However, it's important to note that SHEIN, as a company, has not been officially “cancelled” by any means.

Ethical concerns: There have been allegations of Shein using child labor and unsafe working conditions in their factories. While the company has denied these claims, there's a lack of transparency around their production practices.

Who is Shein's biggest competitor? ›

Shein, a global fast-fashion giant based in China, faces a boycott campaign amid allegations of Uyghur forced labor. Justice for All, a human rights organization, calls on Muslim women to boycott Shein during Eid al-Fitr, alleging its involvement in Uyghur forced labor.

Still, based on the reviews, Shein offers better quality at affordable pricing compared to Temu. The latter has claimed to offer dupes and knock-off products, too.

The brand has found great appeal among young customers because its clothing has lifestyle appeal and is timely for each season. However, there are many questions about Shein regarding its business practices. The company is currently owned by Sky Xu, also known as Chris Xu in the International English media.

SheIn (Former Sheinside) is an online store boasting high quality clothes and other fashionable accessories. Our objective is to be the largest online wardrobe company around the world.

TEMU and SHEIN are not owned by the same company. They are entirely separate entities, each with its own unique business model and target market. While both brands specialize in offering trendy and affordable clothing, they operate independently of one another.