Scott Disick: There are honestly so many things that need to go right in order for a brand or a business to succeed.I've definitely learnt thatyou could do, say,19out of 20 things really well, but that one thing you don’t do well could stop you, could prevent your company from being a success.
Why the name? How much does it have to do with the public's opinion of you?
I came up with the brand name Talentless early on – I knew I wanted to build a brand that wasn’t trying to take itself too seriously.Before social media, it seemed like the only way to be successful in the entertainment business was to be extremely talented in a really traditional sense: playing sports, acting in movies orTV shows, having your songs on the radio…Now, everyday people are building hugely successful businesses without having what's perceived as traditional talent.I wanted to show people that “talentless” isn’t a negative term anymore. So many “talentless” people are some of the most successful entrepreneurs in the entertainment business today.
How do you deal with being in the limelight? Is throwing yourself into the brand a way to tackle other pressures?
Being in the limelight has its benefits and drawbacks. Ultimately, I try to not let it change me as a person.For sure,building and working on the Talentless brand has been great for me: it feeds my creative process; it's an amazing stress reliever.
Has fashion always been something you wanted to get into?How does Talentless reflect your own style transformation? You've traded in the dandy-style suits for comfortwear and Yeezys.
I've always loved fashion. Talentless is definitely personal: I'd consider my current style as chic casual, so of course I want my brand to reflect that.
What are your hopes for the brand in the grand scheme of things? With global expansion already happening, for example your move into the UK, where would you like it to be in ten years?
You know, I think it’s always so hard to predict that far in advance. Flannels is our first retail partner, the first we've chosen to work with, and the move to the UK feels like a huge step. Hopefully in ten years time Talentless will still be evolving, still growing.
Do you see Talentless going global on the same level Yeezy has?
Of course, I’d love that to happen, but that’s not realistic.All I can do for now is just focus on figuring out different ways to continually improve the brand and to keep our customers excited.
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