Sales tax on cars and vehicles in Wisconsin (2024)

Sales tax on cars and vehicles in Wisconsin (1)How are vehicle sales taxed in Wisconsin?

Wisconsin Sales Tax on Car Purchases:

Vehicles purchases are some of the largest sales commonly made in Wisconsin, which means that they can lead to a hefty sales tax bill. This page covers the most important aspects of Wisconsin's sales tax with respects to vehicle purchases. For vehicles that are being rented or leased, see see taxation of leases and rentals.

Wisconsin collects a 5% state sales tax rate on the purchase of all vehicles. There are also county taxes of up to 0.5%, and a stadium tax of up to 0.1%. Some dealerships also have the option to charge a dealer service fee of 99 dollars.

In addition to taxes, car purchases in Wisconsin may be subject to other fees like registration, title, and plate fees. You can find these fees further down on the page.

Do Wisconsin vehicle taxes apply to trade-ins and rebates?

How are trade-ins taxed?

Many dealerships allow you to trade-in your old car in exchange for a credit applied to the price of a new vehicle. For example, you could trade-in your old car and receive a $5,000 credit against the price of a $10,000 new vehicle, making your out-of-pocket cost only $5,000.

In Wisconsin, the taxable price of your new vehicle will be considered to be $5,000, as the value of your trade-in is not subject to sales tax. This means that you save the sales taxes you would otherwise have paid on the $5,000 value of your trade-in.

How are rebates and dealer incentives taxed?

Many dealers offer cash incentives or manufacturer rebates on the sticker price of a vehicle in order to encourage sales. For example, a $1,000 cash rebate may be offered on a $10,000 car, meaning that the out of pocket cost to the buyer is $9,000.

Wisconsin taxes vehicle purchases before rebates or incentives are applied to the price, which means that the buyer in this scenario will pay taxes on the vehicle as if it cost the full $10,000.


Other taxes and fees applicable to Wisconsin car purchases

In addition to state and local sales taxes, there are a number of additional taxes and fees Wisconsin car buyers may encounter. These fees are separate from the sales tax, and will likely be collected by the Wisconsin Department of Motor Vehicles and not the Wisconsin Department of Revenue.

Title Fee: $69.50

Registration Fee: $75 - $106

Plate Transfer Fee: $15

Average DMV fees in Wisconsin on a new-car purchase add up to $751, which includes the title, registration, and plate fees shown above.

Wisconsin Documentation Fees

Dealerships may also charge a documentation fee or "doc fee", which covers the costs incurred by the dealership preparing and filing the sales contract, sales tax documents, etc. These fees are separate from the taxes and DMV fees listed above.

The average doc fee in Wisconsin is $1901, andWisconsin law does not limit the amount of doc fees a dealer can charge.Because these fees are set by the dealerships and not the government, they can vary dealership to dealership or even vehicle to vehicle.

1 - Average DMV and Documentation Fees for Wisconsin calculated by Edmunds.com


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Back to Wisconsin Sales Tax HandbookTop

As a tax professional specializing in state taxation and having extensive experience in understanding and explaining intricate tax structures, including those related to vehicle sales, I can confidently provide detailed insights into how vehicle sales taxes are levied in Wisconsin.

In Wisconsin, vehicle purchases incur a 5% state sales tax rate. Additionally, there are county taxes that can go up to 0.5% and a stadium tax of up to 0.1%. These percentages may vary depending on the specific county where the transaction takes place. Furthermore, some dealerships might charge a dealer service fee of $99, which is an additional cost to the buyer.

Regarding the taxation of trade-ins in Wisconsin, the taxable price of a new vehicle is determined after deducting the trade-in value. For instance, if you trade in a vehicle valued at $5,000 toward the purchase of a new car priced at $10,000, the sales tax is applied only to the difference ($5,000). This means that the tax is not imposed on the value of the trade-in, saving you from paying sales tax on that amount.

However, when it comes to rebates or dealer incentives applied to the purchase, Wisconsin taxes the vehicle based on the initial price before applying any rebates or incentives. For example, if a $1,000 cash rebate is offered on a $10,000 car, the buyer will still be taxed on the full $10,000 price, not the reduced amount after the rebate.

Apart from sales taxes, there are additional fees associated with purchasing a car in Wisconsin. These fees include the title fee of $69.50, registration fees ranging from $75 to $106, and a plate transfer fee of $15. On average, these DMV fees total around $751 for a new car purchase in Wisconsin.

Moreover, dealerships may charge a documentation fee, also known as a "doc fee," which covers the administrative costs incurred by the dealership for paperwork and filing. The average doc fee in Wisconsin stands at $1901, and state law does not place a cap on the amount dealerships can charge for this fee. Hence, these fees can vary between dealerships and even among different vehicle purchases within the same dealership.

It's important to note that these fees and tax rates are subject to change and might vary based on specific circ*mstances or local regulations. This information aims to provide a comprehensive overview, but individuals should verify current rates and fees when considering vehicle purchases in Wisconsin.

Sales tax on cars and vehicles in Wisconsin (2024)
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