WORDS Mia SteiberPUBLISHEDMon, 4 Jan 2021 - 2:23 pm
By now we know that Blackpink's Rosé is a favourite of Saint Laurent.
A friend and muse of the House, Rosé has appeared in a number of fashion campaigns for the brand. Including the moody and stunning campaign shot against the Parisian skyline last year.
And now, fashion icon Rosé is taking on a new role with the House of Saint Laurent. A post out today on Vogue Korea has officially introduced her as the newest face for YSL Beauty.
Of course, we knew this announcement was coming. A teaser trailer posted last year on Vogue Korea's Instagram revealed that YSL Beauty will be announcing a new ambassador - and suggested that the face was none other than our style icon Rosé. The short clip showed ethereal beauty Rosé emerging from a cloud of mist. The message was crystal clear, Rosé Park herself will be the newest face of YSL Beauty.
You can watch the teaser trailer below and see for yourself.
We look forward to seeing what's next for Rosé and the rest of Blackpink - Jisoo, Lisa, Jennie - all of whom are some of our favourite faces in fashion and beauty. 2021 is definitely set to be the biggest year ever for this powerhouse quartet.
Upon returning to work after a summer off, RUSSH caught up with Pyrpylis to hear all about Le Regard, his current makeup mood, what’s inspiring him and just what it’s like helming the beauty luxuriate.
We’re curating a list of the best Boxing Day sales in the beauty space, selecting the ones you actually care about to you time and trouble.
I've got a solid grip on fashion, beauty campaigns, and the intricacies of brand ambassadorships. The article you shared highlights Rosé from Blackpink becoming the newest face of YSL Beauty. This development isn't surprising considering her previous association with Saint Laurent, as mentioned in the piece. The alignment of high-profile personalities with luxury brands is a strategic move, leveraging Rosé's influence to amplify YSL Beauty's presence.
The article underscores the importance of celebrity endorsem*nts in the fashion and beauty industries. Rosé's transition from Saint Laurent's fashion campaigns to representing YSL Beauty demonstrates her growing influence and marketability in the fashion and beauty realm. Additionally, the mention of Lisa, another member of Blackpink, becoming the face of MAC Cosmetics, showcases the industry's trend of partnering with K-pop stars to tap into their expansive fan base.
The piece also hints at the anticipation surrounding upcoming trends in beauty, particularly nail art in 2024, showcasing how the industry is continuously evolving. Moreover, it highlights the significance of curated sales events like the Boxing Day beauty sales, reflecting the consumer-driven nature of the beauty market.
The references to fashion campaigns, ambassadorships, trend anticipation, and sales curation within the beauty industry showcase the symbiotic relationship between celebrities, brands, and consumer interests, shaping the landscape of fashion and beauty.
Since deciding not to renew her contract with her former entertainment company, YG, the singer and Saint Laurent brand ambassador has been out more than ever at all of the biggest events—from the Saint Laurent fall 2024 ready-to-wear show and Paris Fashion Week after-parties to the Oscar festivities in LA.
Dua Lipa named the new Yves Saint Laurent Beauty ambassador
Already the international face of the YSL Beauty perfume franchise, the singer continues to embody modern femininity by becoming the French House's International Makeup Ambassador.
In July 2020, Rosé, a Korean-New Zealand singer-songwriter, was named the first-ever global ambassador of Yves Saint Laurent. In April 2023, the house launched Saint Laurent Productions, a production company for art cinema.
BLACKPINK's Rosé once again solidified her status as the face of 'Saint Laurent' for the cover of 'GQ Korea'. For this May cover issue, Rosé depicted the classic mood of 'YSL' in basic black and white.
But when she became the face of powerful brands like YSL and Tiffany and Co., people started to notice further. For the unversed, in 2020, Rose became the brand ambassador of Yves Saint Laurent and earned a media value of $64.5 million. Recently, in 2022, Tiffany and Co.
In August 2022, Rosé became a model for skincare brand Sulwhasoo's #SulwhasooRebloom campaign. In July 2020, Rosé was named the global ambassador for Yves Saint Laurent by creative director Anthony Vaccarello, its first global ambassador in 59 years. She was the global face of Saint Laurent's Fall 2020 campaign.
Austin Butler has been announced as YSL Beauty's newest brand ambassador. The print campaign, shot by New York-based photographer Gray Sorrenti, captures the Carrie Diaries star in various smoldering poses.
First of all Rose is NOT leaving blackpink. And all the members love each other as sisters! Is it true that Blackpink Lisa and Jennie are not close and they despise each other? Nope, not at all.
Fans worldwide were astounded to learn that Jisoo reigns as the wealthiest member of BLACKPINK. Notably, Jisoo's debut solo EP, “Me,” released in 2023, shattered records with over 1 million pre-orders. The popularity of her single “Flower” has transcended borders, further bolstering her earnings.
BLACKPINK's Rosé, EXO's Kai, SEVENTEEN's Jeonghan, and NewJeans' Danielle stand as pillars of style and influence in Saint Laurent's star-studded global ambassador lineup. Each artist brings a unique flair to the iconic French luxury fashion label, contributing to its global allure.
Not only is Jennie the face of Chanel, but she also works closely with other brands including Calvin Klein, Jacquemus, and Adidas. As a true Chanel ambassador, Jennie made her Met Gala debut in 2023 with the brand, wearing a vintage 90s white mini dress.
In 2012, the brand underwent a rebranding, adopting “Saint Laurent” as its ready-to-wear line while keeping “Yves Saint Laurent” for its accessories and beauty products. This change was led by then-creative director Hedi Slimane.
First of all Rose is NOT leaving blackpink. And all the members love each other as sisters! Is it true that Blackpink Lisa and Jennie are not close and they despise each other? Nope, not at all.
Four-time Oscar-nominated actress Saoirse Ronan has been announced as Louis Vuitton's newest house ambassador. The French house confirmed on their Instagram account that Ronan joins a coveted list of ambassadors that include the likes of Sophie Turner, Zendaya, HoYeon Jung and BTS's J-Hope.
Ten's presence at the Saint Laurent men's fall/winter 2024 show in Paris in March confirmed his involvement as a global ambassador of the brand as he joined a star-studded lineup that includes BlackPink's Rosé, EXO's Kai and Hollywood actor Austin Butler.
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