Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (2024)

If there’s one product every blonde needs, it’s a purple shampoo! Blonde hair goes through a lot (especially if you’ve recently bleached your hair!) and it can sometimes look yellow, dull or even brassy. Purple shampoo, or sometimes even silver shampoo, cools down the tone of your hair and neutralises the brassiness, keeping your blonde stronger for longer.

What does purple shampoo do?

To explain exactly how purple shampoo works, we’re going to get a little technical! In colour theory, purple is opposite on the wheel to yellow, so the purple colour in the shampoo balances out the blonde colour, acting as a toner that helps to reduce yellow and orange hues and transform your hair into cool, hydrated blonde. Your hair stylist applies a professional toner when you get your hair coloured, but it can often fade quite quickly which is why you need an at-home purple hair toning solution.

(If you’re thinking about changing your shade of blonde, then take a look at our 13 shades of blonde article for all the inspiration you need!)

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (1)

How often should I use purple shampoo?

How often you use purple shampoo completely depends on your hair type and current shade, so we recommend taking a good long look at your locks before use.

Our

Violet Crush Purple Shampoo

is suitable for everyday use to keep your blonde from turning brassy. This is the best purple shampoo for neutralising brassy tones without over-toning. So if you’ve never used purple shampoo before, this is a great place to start.

Our

Intensive Purple Shampoo

is a new addition to the range. This ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde. We recommend using weekly or as needed to reach your desired level of cool tones.

This shampoo utilises patent-pending technology which allows the product to contain both violet AND blue pigments, without staining the hair. This in turn will tackle both yellow and copper tones, for a more powerful neutralising effect. Pair this with the

purple conditioner

and you’re on to a winning combination.

Just remember that if you use too much purple shampoo and remove too much of the yellow tones in your blonde, you could end up with a shade darker than what you want. You should be washingyour hairregularlywith a blonde shampoo to keep the colour vivid but not brassy.

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (2)

Can I use purple shampoo on brown hair?

Whilst it’s essential for any bleached blonde, if your caramel ombre is looking too warm or your chestnut looking a little too red, the colour theory remains the same and the purple colour of your toning shampoo will act in the same way on brown hair with highlights, and reduce any yellow brassiness. Check outhow to remove brassy tones from brown hairto find out more about colour toning for brunettes!

How do I use purple shampoo?

The type of purple shampoo you use completely depends on your hair type and current shade, so we recommend taking a good long look at your locks before use and following the instructions on the packaging.How often you use purple shampoo also varies on an individual preference – but JohnFrieda has you covered.

OurViolet Crush Purple Shampoo for Blondesis suitable for everyday use to keep your blonde from turning brassy. This is the best purple shampoo for neutralising brassy tones without over-toning. If you’ve never used blonde shampoo before, this is a great place to start. Just latherand rinse daily like you would with any other shampoo.

OurIntensivePurple Shampoois anew addition to the JohnFrieda Blonde Range range. This ultra-violet pigmented intensive shampoo instantlytransforms even the most stubborn brassy tones into cooler, brighter blonde in just one wash. In term of how often you use this purple shampoo, we recommend using weekly or as needed to reach yourdesired level of cool tones.

John Frieda purple shampoos utilise patent-pending technology which allows the product to contain both violet AND blue pigments, without staining your hair. This in turn will tackle both yellow and orange tones, fora more powerful neutralising effect. Pair either of thesepurple shampoos with our VioletCrush Purple Conditionerfor Blondes you’re on to a winning combination.

How longshould I leave purple shampoo on my hair?

Again, this totally depends on your hair as well as what product you are using. We would recommend sticking to the instructions. Different formulas vary and can range from rinsing immediately to leaving on for 5 minutes or longer. A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It’s easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!

Some claimthat using purple shampooon dry hair is better because it will absorb better; don’t listen to them! Blonde shampoo should always be used on wet hair to ensure that itis absorbed evenly, and so that you can avoid patchy spots ofbrassiness and get the most out of the toning shampoo qualities.

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (3)

Silver shampoo vs purple shampoo: which one is right for me?
Purple shampoo isn’t the only option for your blonde locks. If your hair is an icy, whiter blonde, then the Shimmering Silver Shampoo may be a better choice. This silver shampoo fights against the brassy yellow tones and bluer tones that appear in your blonde locks to leave you with radiant shiny hair. Pair this with the Shimmering Silver Conditioner and you’re on your way to brighter, more nourished blonde hair. Plus, if you’ve got a few dull grey hairs, these two products work hand in hand to transform your locks to a bright silver. If you are struggling to manage your grey locks, then definitely check out our tips on growing out grey hair.

Ready to say goodbye to brassiness and make your blonde the best it can be? Then take a look at our Violet Crush range for your blonde shampoo fix. For more tips on how to give your blonde locks some TLC, be sure to visit our guide on the best products for blonde hair.

Related Products

Intensive Purple Shampoo for Blondes Violet Crush
Purple Conditioner for Blondes Violet Crush
Purple Toning Mask Violet Crush
Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (2024)

FAQs

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda? ›

To use purple shampoo, wet hair, and lather on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes. After rinsing the shampoo out, apply a purple conditioner to nourish your hair and prevent breakage.

How do you use John Frieda intense purple shampoo? ›

USE & TIPS

Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes.

How do you use purple shampoo step by step? ›

You might think that turning on the shower is the first step, but the process actually starts way before that.
  1. Pick the right purple shampoo. First, you'll select the purple shampoo you'll use. ...
  2. Use lukewarm water to wet your hair. ...
  3. Massage the purple shampoo in your hair. ...
  4. Let it sit in your hair. ...
  5. Rinse with cool water.

How long do I leave purple shampoo in my hair? ›

Warm Blondes: Leave in for 1-3 minutes before rinsing. Neutral Blondes: Leave for 3-5 minutes before rinsing. Cool Blondes: Wait 5-15 minutes before rinsing. Redken Color Extend Blondage color-depositing purple shampoo tones and strengthens to help keep your blonde brighter, healthier, softer and nourished.

Do you put purple shampoo on wet or dry hair? ›

This might be the case for some people, but there's also the risk of more porous, damaged sections of the hair (the ends) absorbing more pigment than the newer hair towards the root. So, to avoid a patchy purple effect, use the Blonde Assure Color Toning Purple Shampoo as advised: on wet hair.

What happens if I leave purple shampoo in my hair for 30 minutes? ›

If you leave purple shampoo on for too long, you may find yourself with a little lilac hue. This color is not permanent and is more likely to happen if you have very light blonde hair or if your hair is dry and damaged. To remove the purple hue, switch to regular shampoo for your next few washes.

How often can you use John Frieda purple shampoo? ›

Can you use purple shampoo everyday? We recommend that you use this product no more than 3x a week and use a regular clarifying shampoo and conditioner on other days.

Do I shampoo again after purple shampoo? ›

If purple shampoo is left on too long or the hair is porous and damaged, the purple may tint the hair… The best solution to this is to shampoo your hair a couple of times with a low-end brand of shampoo, this time something with sulphate and parabens to strip the pigment from the hair more effectively.

Do I use conditioner after purple shampoo? ›

Here are some tips to make the most of these treatments in your routine: Don't rinse them out too quickly. Depending on how much brass you're dealing with, you'll typically want to let your shampoo or conditioner sit for 2-5 minutes so it has time to do its toning. Always use conditioner.

Do I need to use regular shampoo after purple shampoo? ›

The shampoo essentially acts as a color-correcting toner for your hair. Purple shampoo does not replace your regular shampoo as they have different functions. The purpose of a standard shampoo is to moisturize and remove dirt, debris, and oils that have amassed upon your scalp and throughout your hair.

When you leave purple shampoo on too long? ›

If you leave it on for too long and don't like the result, don't panic. Simply wash your hair again with a clarifying shampoo and it should dull down the silver-tone from even the best purple shampoo for silver hair. Remember to always condition your hair after washing, especially when using a clarifying product.

Does putting purple shampoo on dry hair make it blonder? ›

The short answer: No! People have been trying this technique because your hair will absorb more of the purple pigment when it's dry.

Why is purple shampoo not working? ›

You could be experiencing pigment build up. Purple. shampoo has direct dyes in them which only sit on the. surface of your hair.

How do you prepare your hair for purple shampoo? ›

To use purple shampoo;
  1. Wet hair.
  2. Lather the purple shampoo on your hair.
  3. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes.
  4. Rinse the shampoo out.
  5. Apply a purple conditioner to nourish your hair and prevent breakage.

How can I make my purple shampoo more effective? ›

The purple shampoo bottle will tell you to apply it to wet hair in the shower for 10 minutes, but the hack is to apply it to dry hair and leave it on for upwards of 15 minutes and then wash it out.

What does purple shampoo do to GREY hair? ›

Purple shampoo has been used for decades by hairdressers, mostly to help tone and neutralize blonde and gray hair, getting rid of brassy or yellow tones for an overall more cool-toned look.

Do I use regular shampoo after purple shampoo? ›

Saying that, it does lather and in turn remove some build up from the hair, but I would advice you wash your hair with a normal shampoo first before purple shampoo, especially if you find your hair needs washing daily or hasn't been washed for a couple of days.

Do I use purple shampoo before or after regular shampoo? ›

However, if you take the double cleanse approach, Devin Graciano, hair stylist and head of product development at Goldie Locks says the best approach is to first use a regular shampoo and then follow up with the purple shampoo.

Do you use conditioner after purple shampoo? ›

Step 5: Follow Up With Conditioner

We've said it before and we'll say it again: you should always apply conditioner after shampooing your tresses. It not only locks in hydration, strengthens and repairs, but it further tones the hair too. We recommend using our Everyday Clean Blonde Damage Rewind Conditioner.

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