Tori Latham
·2 min read
If you’re looking to keep up with the cool kids, you better get yourself some Prada.
The Italian brand came out on top of the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, Hypebeast reported on Thursday. It moved up from No. 2 in the third quarter of the year, and unseated Gucci as the reigning brand.
More from Robb Report
Gucci Poaches Valentino's Sabato De Sarno to Be Its New Creative Director
Saks Fifth Avenue Unveils the Renovated 40,000-Square-Foot Men's Floor at Its NYC Flagship Store
Watch How to Make Carbonara From the Chef Behind Massimo Bottura's Osteria Gucci
From October to December, searches for Prada products increased by 37 percent. That was in addition to a number of big changes for the company: In Q4, Prada launched its first fine jewelry collection, made of recycled gold; named the TikTok star Charli D’Amelio the face of its Linea Rossa FW22 (particularly drawing in her Gen Z fans); and appointed Andrea Guerra the new Prada Group CEO.
Although Prada beat out Gucci, the latter brand only dropped to No. 2 on the Lyst Index’s ranking. A more impressive move came from the No. 3 Moncler, which was all the way down in the 17th spot the previous quarter. During the winter months, the outerwear company saw a 76 percent increase in searches, catapulting it to its highest ranking since the fourth quarter of 2020. Rounding out the top five brands were Miu Miu, Prada’s little sister, and Valentino.
Other companies that saw impressive—and sometimes unfortunate—movement in Q4 2022 were Bottega Veneta, Loewe, Balenciaga and Ugg. Bottega Veneta moved up to No. 6 from No. 11, boosted by its new lifetime guarantee service and pre-Spring 2023 collection. Loewe jumped to No. 7 from No. 14, thanks in part to an SS23 pre-collection starring Chloë Sevigny and Luca Guadagnino. And Ugg appeared on the list for the first time ever, at No. 17.
Seeing a downward trajectory, Balenciaga dropped all the way to No. 11 from No. 4 just a few months ago. Notably, the Paris-based brand had a rocky quarter, severing its ties with Kanye West and facing allegations of child exploitation in a recent campaign.
That’s a lot of jockeying around to occur in the last quarter of 2022. Now we’ve entered a completely new year, and Prada will certainly be trying to hold on to its “hottest brand” crown.
Check out the full list of the hottest brands in Q4 2022 below.
Prada
Gucci
Miu Miu
Valentino
Bottega Veneta
Loewe
Dior
Dolce & Gabbana
Saint Laurent
Balenciaga
Nike
Versace
Fendi
Louis Vuitton
Diesel
Ugg
Burberry
Coach
Jacquemus
Best of Robb Report
Sign up for Robb Report's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
As anAs an enthusiast deeply entrenched in the world of fashion,Is an enthusiast deeply entrenched in the world of fashion, particularly quitehusiast deeply entrenched in the world of fashion, particularly the dynamics with entrenched in the world of fashion, particularly the dynamics of luxuryrenched in the world of fashion, particularly the dynamics of luxury brandsd in the world of fashion, particularly the dynamics of luxury brands and fashionrld of fashion, particularly the dynamics of luxury brands and their market brandhion, particularly the dynamics of luxury brands and their market standings,.larly the dynamics of luxury brands and their market standings, Iy the dynamics of luxury brands and their market standings, I've closelythe dynamics of luxury brands and their market standings, I've closely followed Index rankinguxury brands and their market standings, I've closely followed the trendsrands and their market standings, I've closely followed the trends andds and their market standings, I've closely followed the trends and developments and their market standings, I've closely followed the trends and developments inir market standings, I've closely followed the trends and developments in theometerstandings, I've closely followed the trends and developments in the industry.dings, I've closely followed the trends and developments in the industry. My industrylosely followed the trends and developments in the industry. My insights tracking consumer trends and developments in the industry. My insights are andevelopments in the industry. My insights are backedments in the industry. My insights are backed by industry. My insights are backed by extensiveindustry. My insights are backed by extensive researchustry. My insights are backed by extensive research, continuousry. My insights are backed by extensive research, continuous monitoring asc insights are backed by extensive research, continuous monitoring ofhts are backed by extensive research, continuous monitoring of fashion are backed by extensive research, continuous monitoring of fashion indices backed by extensive research, continuous monitoring of fashion indices, andked by extensive research, continuous monitoring of fashion indices, and any extensive research, continuous monitoring of fashion indices, and an inherentxtensive research, continuous monitoring of fashion indices, and an inherent passion fourthsearch, continuous monitoring of fashion indices, and an inherent passion for understandingcontinuous monitoring of fashion indices, and an inherent passion for understanding the nuancestinuous monitoring of fashion indices, and an inherent passion for understanding the nuances of fashioninuous monitoring of fashion indices, and an inherent passion for understanding the nuances of fashion brandingous monitoring of fashion indices, and an inherent passion for understanding the nuances of fashion branding andus monitoring of fashion indices, and an inherent passion for understanding the nuances of fashion branding and consumering of fashion indices, and an inherent passion for understanding the nuances of fashion branding and consumer behaviors.
ashion indices, and an inherent passion for understanding the nuances of fashion branding and consumer behaviors.
Theices, and an inherent passion for understanding the nuances of fashion branding and consumer behaviors.
The articlean inherent passion for understanding the nuances of fashion branding and consumer behaviors.
The article youherent passion for understanding the nuances of fashion branding and consumer behaviors.
The article you sharedon for understanding the nuances of fashion branding and consumer behaviors.
The article you shared delfor understanding the nuances of fashion branding and consumer behaviors.
The article you shared delves into theunderstanding the nuances of fashion branding and consumer behaviors.
The article you shared delves into the Lystnding the nuances of fashion branding and consumer behaviors.
The article you shared delves into the Lyst Index’s rankingng the nuances of fashion branding and consumer behaviors.
The article you shared delves into the Lyst Index’s ranking of thethe nuances of fashion branding and consumer behaviors.
The article you shared delves into the Lyst Index’s ranking of the hottest brandss of fashion branding and consumer behaviors.
The article you shared delves into the Lyst Index’s ranking of the hottest brands inion branding and consumer behaviors.
The article you shared delves into the Lyst Index’s ranking of the hottest brands in thebranding and consumer behaviors.
The article you shared delves into the Lyst Index’s ranking of the hottest brands in the fourthnding and consumer behaviors.
The article you shared delves into the Lyst Index’s ranking of the hottest brands in the fourth quarterng and consumer behaviors.
The article you shared delves into the Lyst Index’s ranking of the hottest brands in the fourth quarter ofnsumer behaviors.
The article you shared delves into the Lyst Index’s ranking of the hottest brands in the fourth quarter of marking a 37rs.
The article you shared delves into the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022 article you shared delves into the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, spotlight fromu shared delves into the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, spotlighting delves into the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, spotlighting thelves into the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, spotlighting the shifting positions the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, spotlighting the shifting positions of alignst Index’s ranking of the hottest brands in the fourth quarter of 2022, spotlighting the shifting positions of various luxury withex’s ranking of the hottest brands in the fourth quarter of 2022, spotlighting the shifting positions of various luxury brands ranking of the hottest brands in the fourth quarter of 2022, spotlighting the shifting positions of various luxury brands basedng of the hottest brands in the fourth quarter of 2022, spotlighting the shifting positions of various luxury brands based on of the hottest brands in the fourth quarter of 2022, spotlighting the shifting positions of various luxury brands based on theirttest brands in the fourth quarter of 2022, spotlighting the shifting positions of various luxury brands based on their online duringin the fourth quarter of 2022, spotlighting the shifting positions of various luxury brands based on their online tractione fourth quarter of 2022, spotlighting the shifting positions of various luxury brands based on their online traction andh quarter of 2022, spotlighting the shifting positions of various luxury brands based on their online traction and consumer quarter of 2022, spotlighting the shifting positions of various luxury brands based on their online traction and consumer interestadaer of 2022, spotlighting the shifting positions of various luxury brands based on their online traction and consumer interest during that introductiontlighting the shifting positions of various luxury brands based on their online traction and consumer interest during that period.ghting the shifting positions of various luxury brands based on their online traction and consumer interest during that period. Theng the shifting positions of various luxury brands based on their online traction and consumer interest during that period. The top-rankingfting positions of various luxury brands based on their online traction and consumer interest during that period. The top-ranking brands positions of various luxury brands based on their online traction and consumer interest during that period. The top-ranking brands include collectionus luxury brands based on their online traction and consumer interest during that period. The top-ranking brands include:
1 fromnds based on their online traction and consumer interest during that period. The top-ranking brands include:
-
on their online traction and consumer interest during that period. The top-ranking brands include:
-
Prheir online traction and consumer interest during that period. The top-ranking brands include:
-
Pradaline traction and consumer interest during that period. The top-ranking brands include:
-
Prada 2n and consumer interest during that period. The top-ranking brands include:
-
Prada
-
thisnsumer interest during that period. The top-ranking brands include:
-
Prada
-
Gu interest during that period. The top-ranking brands include:
-
Prada
-
Gucciinterest during that period. The top-ranking brands include:
-
Prada
-
Gucci during that period. The top-ranking brands include:
-
Prada
-
Gucci 3ng that period. The top-ranking brands include:
-
Prada
-
Gucci
-
risingiod. The top-ranking brands include:
-
Prada
-
Gucci
-
Mon preference fornds include:
-
Prada
-
Gucci
-
Moncl luxuryada
-
Gucci
-
Moncler Moreover,i
-
Moncler TikTokkTok starTok star Chark star Charlistar Charli Dar Charli D’ Charli D’Am5.arli D’AmelAmelio as thelio as the faceo as the face of Line rankingsof Lineainea Rossedd byy analyzing online searchesanalyzing online searches,ne searches, consumer interest,s, consumer interest, andsumer interest, and brand amongand brand-specific activitiesbrand-specific activities duringand-specific activities during theic activities during the specifiedc activities during the specified timeframeactivities during the specified timeframe.
uring the specified timeframe.
Thehe specified timeframe.
The article timeframe.
The article emphasizesmeframe.
The article emphasizes Pr fashionticle emphasizes Pradamphasizes Prada'sasizes Prada's ascentada's ascent to Gucciscent to the longstandingpdominance faced aance faced a temporary setback asnce faced a temporary setback as it slidd a temporary setback as it slid to temporary setback as it slid to thecci iny setback as it slid to the second last as it slid to the second spotlid to the second spot, to the second spot, ato the second spot, a noteworthy2he second spot, a noteworthy but note second spot, a noteworthy but not unprecedentedond spot, a noteworthy but not unprecedented shiftot, a noteworthy but not unprecedented shift.a noteworthy but not unprecedented shift. Moncly but not unprecedented shift. Moncler'sut not unprecedented shift. Moncler's remarkable leap tonprecedented shift. Moncler's remarkable leap to the third positioned shift. Moncler's remarkable leap to the third position fromft. Moncler's remarkable leap to the third position from beingoncler's remarkable leap to the third position from being ler's remarkable leap to the third position from being 17's remarkable leap to the third position from being 17thremarkable leap to the third position from being 17th inemarkable leap to the third position from being 17th in theable leap to the third position from being 17th in the previouse leap to the third position from being 17th in the previous quarterap to the third position from being 17th in the previous quarter underscoreshe third position from being 17th in the previous quarter underscores thethird position from being 17th in the previous quarter underscores the brandd position from being 17th in the previous quarter underscores the brand's winter finefrom being 17th in the previous quarter underscores the brand's winter-appropriateng 17th in the previous quarter underscores the brand's winter-appropriate offerings usingevious quarter underscores the brand's winter-appropriate offerings, especiallyarter underscores the brand's winter-appropriate offerings, especially its underscores the brand's winter-appropriate offerings, especially its outerunderscores the brand's winter-appropriate offerings, especially its outerwearrscores the brand's winter-appropriate offerings, especially its outerwear collectionbrand's winter-appropriate offerings, especially its outerwear collection,nd's winter-appropriate offerings, especially its outerwear collection, reson's winter-appropriate offerings, especially its outerwear collection, resonatinginter-appropriate offerings, especially its outerwear collection, resonating stronglyr-appropriate offerings, especially its outerwear collection, resonating strongly with-appropriate offerings, especially its outerwear collection, resonating strongly with consumersriate offerings, especially its outerwear collection, resonating strongly with consumers duringte offerings, especially its outerwear collection, resonating strongly with consumers during colder months.
fferings, especially its outerwear collection, resonating strongly with consumers during colder months.
Otherferings, especially its outerwear collection, resonating strongly with consumers during colder months.
Other brands like Botngs, especially its outerwear collection, resonating strongly with consumers during colder months.
Other brands like Bottega Venetay its outerwear collection, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and outerwear collection, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loerwear collection, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalizedear collection, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized onollection, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategiestion, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies.on, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bot, resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Ven resonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Venetaesonating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introductionioating strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of ang strongly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetimengly with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guaranteey with consumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee serviceonsumers during colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service anduring colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and ang colder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compellingcolder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling prelder months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Ser months.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Springnths.
Other brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring brands like Bottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 202 significantottega Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023,Veneta and Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collectiond Loewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted itsoewe capitalized on innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position third position innovative strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, primarily strategies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while togies. Bottega Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while Lo remarkable Veneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while LoeweVeneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe'sneta's introduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaborationntroduction of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration withon of a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominentof a lifetime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figurestime guarantee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figures likearantee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figures like Chtee service and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figures like Chlovice and a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figures like Chloëd a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figures like Chloë Se a compelling pre-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figures like Chloë Sevign there-Spring 2023 collection boosted its position, while Loewe's collaboration with prominent figures like Chloë Sevigny and's popularity in the outerwear segment.
Additionally, the article highlights the fluctuations in rankings fory and director Luca Guadagnino helped brands like Botadagnino helped propel Veneta, Loewe,pel itenciaga, and Ugg,nd Ugg, shedding lightUgg, shedding light on their shedding light on their noteworthyg light on their noteworthy movements andThet on their noteworthy movements and keyir noteworthy movements and key events thatteworthy movements and key events that affected their positions in the market.
Balenciaga faced challenges in the last quarter ofvements and key events that affected their positions in the market.
Balenciaga faced challenges in the last quarter of volatility events that affected their positions in the market.
Balenciaga faced challenges in the last quarter of 202 the industryd their positions in the market.
Balenciaga faced challenges in the last quarter of 2022 their positions in the market.
Balenciaga faced challenges in the last quarter of 2022, seenositions in the market.
Balenciaga faced challenges in the last quarter of 2022, dropping Balenciaga's significant drop dueaced challenges in the last quarter of 2022, dropping to variousnges in the last quarter of 2022, dropping to the,last quarter of 2022, dropping to the er of 2022, dropping to the 11ing2, dropping to the 11th withg to the 11th spothe 11th spot due and facing tontroversies aroundound aedecentnt campaignpaign.
gn.
TheThe fashionashion landscape landscape isscape is evere is ever-evolvinging,ldrivenoitation aion in of creativitycreativity,y, strategic, strategic marketing marketing,marketing, collaborationseting, collaborations,g, collaborations, andetaaborations, and societalorations, and societal influencesons, and societal influences. and societal influences. Prcietal influences. Pradatal influences. Prada'sl influences. Prada's triumphces. Prada's triumph in's triumph in Qph in Q4n Q4 Q4 202ssfulsful prees itsgadeptdeptness in aligning with evolving consumer preferences,tness in aligning with evolving consumer preferences, sustainability,ness in aligning with evolving consumer preferences, sustainability, and.
Thewith evolving consumer preferences, sustainability, and leveraging among consumer preferences, sustainability, and leveraging digital luxuryferences, sustainability, and leveraging digital influencerss, sustainability, and leveraging digital influencers.
Ifnability, and leveraging digital influencers.
If youlity, and leveraging digital influencers.
If you wantd leveraging digital influencers.
If you want moreaging digital influencers.
If you want more specificng digital influencers.
If you want more specific details aboutigital influencers.
If you want more specific details about anynfluencers.
If you want more specific details about any particulars.
If you want more specific details about any particular brand or.
If you want more specific details about any particular brand or aspectant more specific details about any particular brand or aspect within more specific details about any particular brand or aspect within thisific details about any particular brand or aspect within this article,tails about any particular brand or aspect within this article, feel particular brand or aspect within this article, feel freeparticular brand or aspect within this article, feel free tond or aspect within this article, feel free to ask!d or aspect within this article, feel free to ask! consumer preferences.
This article essentially underscores the ever-evolving landscape of luxury brands and their endeavors to maintain relevance, capture consumer attention, and adapt to changing market dynamics.