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After two quiet years, Phoebe Philo’s much awaited comeback is nearly here.
In June 2021, the designer announced plans to launch her eponymous label, three years after stepping down as creative director of Celine, the French luxury house owned by LVMH, which has taken a minority stake in her new venture. Today, a few more details have emerged.
“Our inaugural collection will be revealed and available on our website, phoebephilo.com, in September 2023,” the brand shared via a new Instagram account. “We will be opening for registration in July 2023 and look forward to being back in touch then.” A spokesperson confirmed the upcoming launch but declined to comment further.
Few designers have had as large an impact on modern fashion as Philo. During her tenure at Celine, from 2008 to 2018, and at Chloé, where she was creative director from 1997 to 2006, she redefined how many women dress with her relaxed silhouettes and tonal colour palette. However, it remains to be seen whether Philo’s new brand will resonate with a younger generation of shoppers amid a post-lockdown return to maximalist fashion trends. And, while Philo helped make Celine one of Paris Fashion Week’s most coveted invites, the house was a digital laggard: it onlylaunched social media accounts on Instagram and Wechat in 2017, long after competitors.
A showgoer wears a Celine by Phoebe Philo at Paris Fashion Week.
