Social sciences Global Studies
Question:
Nike uses a transnational strategy (high local responsiveness and lowest cost position) is this the best strategy? Why or why not?
Transnational Strategy:
Transnational strategies are commonly used by companies that wish to expand their markets with minimal cost. It has become a common trend with the advent of globalization.
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Nike uses a transnational strategy (high local responsiveness and lowest cost position). This is the best strategy for the company's objectives. Nike...
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Transnational Strategy | Definition, Methods & Examples
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Chapter 4/ Lesson 11
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Learn the definition of transnational strategy and understand its different methods. Discover the various benefits of transnational strategy with examples.
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