Nike uses a transnational strategy (high local responsiveness and lowest cost position) is this the best strategy? Why or why not? | Homework.Study.com (2024)

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Nike uses a transnational strategy (high local responsiveness and lowest cost position) is this the best strategy? Why or why not?

Transnational Strategy:

Transnational strategies are commonly used by companies that wish to expand their markets with minimal cost. It has become a common trend with the advent of globalization.

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Transnational Strategy | Definition, Methods & Examples

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Chapter 4/ Lesson 11

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Learn the definition of transnational strategy and understand its different methods. Discover the various benefits of transnational strategy with examples.

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Nike uses a transnational strategy (high local responsiveness and lowest cost position) is this the best strategy? Why or why not? | Homework.Study.com (2024)

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Nike uses a transnational strategy (high local responsiveness and lowest cost position) is this the best strategy? Why or why not? | Homework.Study.com? ›

Answer and Explanation:

Why does Nike use a transnational strategy? ›

Nike's ability to segment and target global markets has been instrumental in its expansion and dominance. By understanding the specific needs and preferences of consumers in each region, the company has tailored its marketing campaigns, products, and distribution strategies accordingly.

Why transnational strategy is the best? ›

A transnational strategy can help your business expand overseas by positioning your company to compete both on local preference and with price leadership. For these reasons, this strategy might be the right fit for your organization.

What is an example of a company using a transnational strategy? ›

Transnational Strategy Examples

Some of the companies that use the transnational strategy include: McDonald's: This fast-food chain sells the same menu items around the globe with the same brand marketing, name, and identity. However, the company alters its products depending on the local market preference.

What international strategy does Nike use? ›

The company operates a number of retail stores around the world and has a strong online presence. Nike's growth strategy focuses on innovation, sustainability, and expanding its global reach. The company invests heavily in research and development to create new products that meet the needs of consumers and athletes.

Is Nike a transnational company? ›

TNC stands for Transnational Corporation. TNCs are businesses that have a global reach. Examples of TNCs include Apple, Microsoft, Nestlé, Shell and Nike.

What is high local responsiveness? ›

Local responsiveness is the degree to which the company must customize their products and methods to meet conditions in other countries.

What is an example of a transactional strategy? ›

An example of transactional marketing is cold–calling. This is a strategy used where a sales representative calls a customer, who may not have any previous knowledge of the product or service, and get them to purchase their products.

Which of the following are the benefits of a transnational strategy? ›

A transnational strategy in business offers benefits such as minimizing local adaptations, standardizing products and services, harnessing economies of scale, and promoting global learning and diffusion of best practices.

What position strategy does Nike use? ›

Nike's brand positioning centers around innovation, quality, performance and an inspirational image. Nike utilizes geographic, demographic & psychographic/behavioral market segmentation strategies to gain a better understanding of their customers.

What is the strategic for Nike? ›

What is Nike's marketing strategy? Nike's marketing tactic leverages the four Ps—product, price, promotion, and place. While these elements are fundamental in every marketing strategy, Nike understands how to gain an advantage. The brand uses a good combination of these components to lure more potential leads.

How does Nike use brand strategy? ›

Their strategy is focused deeply on authenticity. They don't just tell you; they show you. By featuring real and relatable athletes, genuine emotions, and authentic moments in their campaigns, Nike communicates a message of genuine passion for sports and an unwavering commitment to excellence.

Why would Nike be considered a TNC? ›

Why is Nike a TNC? Nike is a TNC as its global headquarters is located in Beaverton, Oregon, USA and it has multiple factories over the world. Nike employs more than 700,000 contract workers in over 700 factories worldwide. Most of the Nike factories are located in Asia, More than 75% of the workforce is based in Asia.

What is the basic reason for Nike to use an omnichannel strategy? ›

Nike's Omnichannel Strategy

This innovative approach actually replicates how today's buyers in physical stores are behaving: according to a global Airship report, two-thirds of customers research products or even make purchases in-store using their mobile devices.

What is Nike's transportation strategy? ›

Nike made the decision to transport their products on cargo ships instead of using airplanes. This new way of transporting their products claimed to have saved Nike over $8 million in one year. By this change in transportation, Nike projects their reduced carbon footprint to have decreased by 30% in 2020.

Why is Nike a multinational enterprise? ›

Nike became an international company when it opened an office in Taiwan in 1975, it now has branch offices all over the world. Almost all of Nike shoes are made outside the US in Asia and Latin America. Nike does not make the shoes themselves, they contract production out to other companies.

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