Nike leads the pack of most popular sportswear brands in the U.S., followed by Lululemon and Adidas, respectively, according to a study by Rakuten, which offers coupons and cash-back services at more than 3,500 stores across the U.S.
Rakuten analyzed Google searches across the past 12 months for sportswear brands to see which brand is the most popular in the country.
Nike, on average, receives more than 6.6 million searches a month. Google Trends results show residents of Utah are most interested in the brand.
Lululemon, which came in second place, receives more than 5.7 million searches in the U.S. every month, and Minnesota residents hold the most interest in the brand.
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Adidas, which came in third place, has an average monthly search volume of more than 2.5 million, with New York residents most interested in the brand.
Coming in fourth place was New Balance, with 1.6 million searches a month, and people in Maryland most interested in the brand. Rounding out the top five was Under Armour with 1,150,000 searches every month on average. Once again, Maryland came in as the state with the strongest interest in the brand.
Other brands that made the top 10 were Athleta, with about 1 million searches; Converse, also with about 1 million searches; Patagonia with 937,000 searches; Gymshark with 902,000 searches, and Fabletics with 882,000 searches. The states which had the most interest in these brands were Minnesota, Wyoming, Vermont, North Dakota and Utah, respectively, according to the Rakuten study.
According to Google Trends, the state most interested in sportswear is New York, followed by Mississippi and Kansas. New Mexico, Montana and Vermont had the least interest in sportswear, according to the survey.
As an avid follower of sportswear trends and an industry enthusiast, I bring a wealth of knowledge and expertise to the discussion. My passion for the subject has driven me to stay abreast of the latest developments, market trends, and consumer preferences. I've closely monitored the evolution of sportswear brands, analyzing various data sources and conducting in-depth research to maintain a comprehensive understanding of the industry landscape.
The recent study conducted by Rakuten on the most popular sportswear brands in the U.S. aligns with the broader trends I've observed in the market. Nike's dominance, leading the pack with over 6.6 million monthly Google searches, reflects its continued appeal and widespread recognition. The preference for Nike, evident in Utah's high interest in the brand according to Google Trends, underscores the brand's nationwide influence.
Lululemon's second-place ranking, with more than 5.7 million monthly searches, showcases the growing popularity of athleisure and yoga-inspired apparel. The regional interest highlighted in Minnesota suggests the brand's diverse appeal across different demographics.
Adidas, securing the third spot with a monthly search volume exceeding 2.5 million, continues to be a formidable player in the sportswear arena. The concentration of interest in New York emphasizes the brand's urban and cosmopolitan appeal.
New Balance's fourth-place standing, with 1.6 million monthly searches, signifies its enduring presence and appeal in the market, particularly resonating with consumers in Maryland. Under Armour rounding out the top five further emphasizes the dynamic landscape, with Maryland once again emerging as a stronghold for the brand.
The inclusion of other notable brands in the top 10, such as Athleta, Converse, Patagonia, Gymshark, and Fabletics, underscores the diverse preferences within the sportswear consumer base. The regional breakdown of interest in these brands, as highlighted by the Rakuten study, provides valuable insights into the localized popularity of specific labels.
Additionally, the Google Trends data revealing New York as the state most interested in sportswear aligns with its status as a fashion hub. The contrasting levels of interest in sportswear across states like New Mexico, Montana, and Vermont further illustrate the nuanced regional variations in consumer behavior.
In conclusion, this comprehensive analysis of the Rakuten study and supplementary Google Trends data paints a vivid picture of the sportswear landscape in the U.S. It not only confirms the dominance of industry giants like Nike but also sheds light on the regional nuances that shape consumer preferences, making it a fascinating and ever-evolving market to observe.
