Must-Know Makeup Statistics [Recent Analysis] • Gitnux (2024)

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GITNUX MARKETDATA REPORT 2024

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  • Last Updated: May 27, 2024

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Statistic 1

"The global cosmetics market was valued at $380.2 billion in 2019."

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Statistic 2

"The United States is the largest beauty market, with a revenue of $89.4 billion in 2020."

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Statistic 3

"In 2018, about 63.9% of U.S. women use makeup daily."

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Statistic 4

"The annual average spending on makeup products per U.S. consumer in 2020 was $103."

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Statistic 5

"Sales of cosmetic and beauty products worldwide had a decline of 8% in 2020, mainly due to the COVID-19 pandemic."

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Statistic 6

"The lipstick market is valued at $13.1 billion in 2020."

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Statistic 7

"Around 45% of U.S. women said their primary reason for using makeup was to enhance their natural appearance."

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Statistic 8

"In 2022, the global eye makeup market size is expected to be worth $21.4 billion."

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Statistic 9

"70% of women in the U.S. between the ages of 18-49 use skincare products regularly."

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Statistic 10

"The age group between 30-59 years old spent the highest amount on makeup, with an average of $164 annually in 2020."

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Statistic 11

"Approximately 35% of global cosmetic sales were made through online channels in 2020."

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Statistic 12

"In 2022, the foundation market has a projected value of $14.2 billion."

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Statistic 13

"About 57% of global makeup consumers are aged between 18-34 years."

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Statistic 14

"Asia-Pacific was the largest market for cosmetic products in 2020, holding a share of about 37% of the global cosmetic market."

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Statistic 16

"Men’s grooming products are expected to grow at a rate of 5.23% between 2020-2027, with a forecasted value of $223.2 billion by the end of 2027."

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Statistic 17

"The fastest-growing category in cosmetics between 2017 and 2018 was skincare, with a growth rate of 9.4%."

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Statistic 18

"In 2020, the leading cosmetics company worldwide was L’Oréal, with a revenue of $33.6 billion."

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Statistic 19

"In the U.S., consumers buying cosmetics online increased from 28% in 2017 to 41% in 2018."

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Must-Know Makeup Statistics [Recent Analysis] • Gitnux (2024)
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